Bosideng
Bosideng brand is the main brand of the group. In 20 12 years, the brand value of Bosideng reached 24.508 billion yuan as assessed by authoritative organizations. Bosideng down jacket is a famous brand product in China, which is exported and exempted from inspection by the state. The national sales volume is far ahead18 (1995-2012). In 2007, Bosideng was rated as the only "world brand" in China garment industry by the General Administration of Quality Supervision, Inspection and Quarantine of China.
Bosideng actively promotes international standards, and has successively passed the China environmental label product certification, ISO900 1:2000: 2000 quality management system certification and ISO 1400 1 environmental management system certification. In 2008, Bosideng won the National Quality Award, the highest award in the field of quality management in China. The design style of Bosideng down jacket is simple, natural and elegant. 17 (1997 -20 13), Bosideng down jacket released the fashion trend to the world on behalf of China, which promoted the transformation of down jacket from bloated to casual fashion and improved the fashion taste of the industry. In 2008, Bosideng won the Achievement Award, the highest award of China Brand Annual Award. On September 8, 2008, China Textile Industry Association awarded Bosideng the "China Industry Award".
Bosideng is making every effort to build an international brand, and joining hands with DuPont of the United States and Itochu of Japan to explore the international market. And become a partner of a large number of internationally renowned brands such as Nike, Colombia, NORTHFACE, BOSS, TOMMY, GAP and ELLE.
Bosideng men's wear is the benchmark brand of Bosideng Group's four seasons extension. Since its listing, it has started rapidly in the fiercely competitive men's wear market. Bosideng Men's Wear has established nearly 65,438+0,000 marketing terminals in China, including direct stores, and its sales network covers the whole country.
As a "dark horse" in China's clothing industry, Bosideng Men's Wear sprang up in 2009, creating the first brand of "Men's Wear for Business Travel and Life" in China, cooperating with many internationally renowned consulting, design and public relations companies, and combining with the image endorsement of high-quality idol Wang Leehom, making the brand image more tasteful, fashionable and international, and shaping the new trend of men's wear in China.
Bosideng's "Business Travel Life" men's wear is committed to providing modern clothing suitable for daily business, business travel, leisure and holiday, and strives to integrate practical and functional travel fashion elements into the original business leisure clothing design, so that they can enjoy "light life" in formal business series, business travel business series and fashion series.
In 20 12, Bosideng's European headquarters was established in London, and the first Bosideng men's series flagship store opened.
Snowflakes dancing
China's well-known trademark "Feixue" is a rising star in the down clothing industry in China. Xuezhongfei urban leisure clothing brand has been deeply loved by consumers for many years with its brand characteristics of vitality, enjoyment and fun. According to the statistics of China Business Federation and China Business Information Center on the national retail scale, the domestic market share of Xuezhongfei down jacket has been ranked second in the industry with 13(2000-20 12), and the brand value of Xuezhongfei has reached 6.576 billion yuan as tested by authoritative organizations, making it one of the most growing brands in the clothing industry.
In 2002 -2003, Xuezhongfei down jacket was recognized by AQSIQ as a famous brand product in China and a national inspection-free product. In 2007, Xuezhongfei was awarded the well-known trademark of China, and was successively awarded the most famous innovative brand in 2006 and the designated supplier of China famous products. In the international market, Xuezhongfei casual wear has been certified as a green product by the American Green Products Committee and recommended as a high-quality technology product by the French Science and Technology Quality Supervision Committee. Xuezhongfei down jacket has continuously enriched its brand connotation, and since 20 12, it has cooperated with Beclere, a world-renowned color trend survey agency.
Compro
Kangbo brand was founded in 1976 and is one of the six "China Famous Trademarks" under Bosideng Group.
Kangbo brand is positioned as a simple style, with simple design, fashion and strong functionality. Brand tonality is mainly based on fashion, nature and leisure, and the ultimate goal is to "build the first brand of winter leisure". Consumer groups are mainly people with psychological age of 20-55 who are pursuing fashion, leisure and healthy life. Most of the products are soft and warm 90% high count cashmere. The fabrics are light and natural, with rich colors. They are neutral in design and suitable for home, outing and outdoor leisure sports.
Kangbo brand down jacket is of high quality, and has passed the national inspection-free product and China famous brand product certification. And won the well-known trademark of China, the partner of China's space industry and the well-known (famous) brand of China. It is one of the most competitive brands in China and one of the original brands with the greatest development potential in the clothing industry. According to the survey of the National Bureau of Statistics, Kangbo brand was among the best in the national market in 20 1 1 year.
Under the multi-brand strategic planning of Bosideng Group, with the promotion of Bosideng brand to the high end, Kangbo will gradually fill the market space left by it, and then develop into the industry flagship brand. In addition, it will gradually transform into an international and four-season brand. In the future, we will build Kangbo into a brand-new four-season men's wear brand based on down and facing fashion and leisure consumers.
Bengen
"Jie Bing" brand is one of the "Five Golden Flowers" under Bosideng Group.
"Jie Bing", a brand that grew up on the shoulders of giants, has a strong ideal since it came out. It is this strong ideal that won Jie Bing the honor: it won the titles of Jiangsu famous brand products, Suzhou famous brand products, 19 Winter Olympics Chinese Olympic Committee partner and so on. The special product of China 10 Winter Games, "Founder of Real Down Jacket Experts", was awarded "Most Popular Brand" and "Best Selling Brand" by China Garment Association, Down Jacket Association and Down Garment and Products Professional Committee in 2008-2009, and down jacket of China Garment Association was 20/KLOC-0-201. In 20 12, Jie Bing brand won the title of "China Aerospace Partner".
Adhering to the style orientation of "youth, fashion, trend and vitality" and leading the design trend of down jackets, Jie Bing has set off a fashion hurricane in the down jacket industry. Relying on the company's strong marketing network, scientific integrated marketing scheme and in-place after-sales service, Jie Bing down jacket has shown a good trend of leaping development in the domestic market, and its market share has been rising.
Shangyu
Let the river of time go back and witness the legend and glory of Shangyu brand together. ...
1975, China's first down jacket was born in Shanghai Down Jacket General Factory, and Shangyu brand became popular from then on, creating a new era of down jacket industry.
1975, Shangyu Company innovated in science and technology, researched and developed cold-proof clothes, climbed Mount Everest, the highest peak in the world for the first time, 1984 went to the Antarctic for scientific research, successfully accepted the polar test, and set a myth of "reaching the peak" in the clothing industry.
In 2006, Shangyu Company's assets were reorganized and owned by Bosideng, which started a brand-new course.
On 20 13, Shangyu launched three series of down jackets with the quality inherited for 38 years, which injected gorgeous sweetness into the long autumn and winter and became the trend element leading the clothing collocation this season. Shangyu's Shanghai style fashion has been recognized by the fashion circle, and Shangyu brand has also won the "most potential down jacket brand" and "China down jacket meritorious brand".
Mogao
Mogao brand, founded in 1999, has been committed to China people's own fashion brand since its inception, taking "providing fashion products and spreading happy culture" as its own responsibility, gathering the latest fashion information, and making unremitting efforts with the brand spirit of "speed, diversity and fashion" as its purpose.
Its unique design style is the unremitting driving force of Mogao's youthful flying, and Mogao's powerful design team has frequently won design awards. At China International Fashion Week in 2004, it won the "China Best Leisure Design Award" with its cutting-edge design concept, which shocked the industry. The perfect interpretation of China International Fashion Expo in 2005 can be said to be another amazing appearance in the industry.
After 10 years of development, Mogao has established a franchise channel system with standardized operation and sound network, and completed the national channel layout. At present, branches (subsidiaries) have been established in Hangzhou, Shenyang, Kunming, Changsha, Chengdu, Zhengzhou and Jinhua, and more than 500 Mogao specialty stores with unified image, unified price, unified service and unified management are spread all over the country. While improving the domestic marketing network, Mogao has also vigorously expanded overseas markets and opened a number of specialty stores in Vietnam, the Philippines and other countries, laying a solid foundation for Mogao's international development.
Jiessie
Jessie Jessie Women's Clothing Company, a subsidiary of Bosideng Group, was established in 1999. Is a modern clothing enterprise integrating design, production and sales. The company is headquartered in Tianan Digital City, Futian District, Shenzhen. After more than ten years of development, the company has a perfect management system and excellent design and marketing team, and its annual sales performance has maintained rapid and steady growth. It has also established several branches in Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen, Changsha, Wuhan, Zhengzhou, Shijiazhuang, Chengdu, Guiyang, Shenyang and Changchun.
Jessie advocates and pursues the design concept of "fashion, elegance and classic". Jessie, with its precise positioning, fine workmanship and comfortable format, perfectly interprets the classic connotation culture of women's wear and becomes the first choice brand for professional women such as urban white-collar workers.
At present, JESSIE brand has a relatively complete sales network. With its unique advantages and excellent performance, it has achieved remarkable results and won unanimous praise from people in the industry. Since 2005, Jessie brand has won various awards for many times, and has been rated as "Shenzhen Commercial Super Brand 100 Top", "Top Ten Satisfied Brands of Women's Wear" and "Famous Best-selling Women's Wear Brand". It has been awarded "Best Sales Award" and "Best Partner Award" by major domestic cooperative department stores for many times; Participated in China (Shenzhen) International Brand Clothing Expo for four consecutive years, and won the laurels of "Top Ten Women's Wear", "Top Ten Classic Women's Wear" and "Excellent Brand Award" successively, becoming one of the first batch of "regional brands" that Shenzhen Municipal Government has made great efforts to build and promote.
Ruiqi
Ricci CLUB Ricky brand is a fashionable women's clothing brand directly invested and operated by Bosideng Group. Its product style emphasizes French exquisiteness and elegance, aiming at providing high-quality fashion and first-class shopping experience for modern fashionable urban women. Deduct the perfect life of mature urban women.
Ricci The inspiration of the club comes from Isabella, the most beautiful butterfly in the world. Legend has it that as long as you meet Isabella and make a wish to her, she will go to heaven with her wish and make her dream come true! Isabella's persistence in breaking the cocoon into a butterfly is like Matteo Ricci's pursuit of love and beauty. Ricci CLUB takes exquisite, elegant and modern as the keynote, and forms a romantic and elegant style, which is permeated with the French style of neoclassicism. It shows elegant feminine charm from the aspects of styles, fabrics and styles, and strives to give people a profound appeal in temperament.