Business strategy orientation means that all behaviors of an enterprise must be bound and guided by the corporate culture, and all behaviors of an enterprise and employees must be consistent with the corporate culture, as well as the enterprise development strategy; The choice of enterprise strategy and enterprise system depends on people's recognition of values and has become the content of enterprise culture. Below I have compiled articles about corporate culture and corporate strategy for you. Let's have a look.
What is corporate strategy? First, the definition and connotation of enterprise strategy.
Generally speaking, enterprise strategy can be summarized as: strategy is the overall plan made by enterprises to adapt to the changes in the future environment and achieve development goals and methods on the basis of fully understanding the market environment and analyzing their own conditions. In short, enterprise strategy is the direction of enterprise development, the professional goal of enterprise and the competitive countermeasures and key points of enterprise progress. The formulation of enterprise strategy is not a simple face-lifting project, but is gradually formed through careful investigation, repeated research and repeated refining in the long-term development history of the enterprise. To formulate enterprise strategy, we should not only fully consider the external factors of the enterprise, such as policy environment, economic environment, social demand, resource supply and people's requirements, but also study the internal factors of the enterprise in detail, including the strength, capital supply, employees, production capacity, management level and reputation of the enterprise. Because of the significance of enterprise strategy, it can be said that enterprise strategy is formed on the basis of making full use of all kinds of opportunities and innovation opportunities in the environment, after full training and full investigation.
The modern enterprise system is characterized by clear property rights, separation of government from enterprise, clear rights and responsibilities, and scientific management, which mainly adopts modern management science. Modern enterprise management science includes social psychological analysis method, cross-sectional scientific method, system engineering method and strategic management method, among which strategic management method is a method produced in the mid-1970s. It is not the specific management of a certain function, but the overall management of organizational activities. Enterprise strategic system is a complete system composed of strategic thoughts, strategic objectives, strategic layout, strategic priorities, strategic policies, strategic means, strategic measures, strategic steps and strategic tasks, which are expressed and realized through strategic decision-making and strategic planning. The application of strategic management methods has greatly improved the adaptability of enterprises to changes in internal and external environment, and improved their survival and development capabilities.
Second, the role of enterprise strategy.
First of all, enterprise strategy is the goal of enterprise struggle. The people of China are working hard to achieve this goal? Chinese dream? And determined to move on. Realize? Chinese dream? Is to realize China's development strategy. Similarly, enterprises should also have a goal to strive for, which is the strategy of enterprises. With the strategy of the enterprise, there will be the direction of the enterprise and the beacon of the enterprise. If an enterprise without development strategy loses its goal, it will muddle along and make no progress. If you don't know what to do next year, you will muddle along and fall behind gradually in the fierce market competition until you are eliminated.
Secondly, enterprise strategy is the driving force for enterprises to move forward. People can't live without spiritual motivation. Spiritual motivation comes from the goals that people pursue, and people will continue to work hard to achieve their goals. The same is true of enterprise strategy, which attracts and inspires enterprises and employees to make unremitting efforts to achieve this goal from generation to generation.
In addition, the enterprise strategy is also a banner of the enterprise, which publicizes the development concept of the enterprise to the outside world and the society, establishes the image of the enterprise, makes the strategy of the enterprise recognized by everyone, and makes the enterprise gain the trust of the society.
What is corporate culture? First, the definition of corporate culture.
Corporate culture is a value concept that enterprises believe in and earnestly implement. The corporate culture we are talking about today generally refers to the sum of values, codes of conduct and standards, common consciousness and professional ethics formed through social practice under certain social and economic conditions, and it is also a unique cultural management model with value as the core gradually formed by enterprises or organizations in their own development process. Corporate culture is a useful culture with strong practicality. Corporate culture construction is to achieve practical purposes, trying to integrate corporate culture into business activities, production management, product development and technological innovation, and more importantly, it is deeply rooted in people's hearts and reflected in the language, spirit and behavior of employees.
Second, the connotation of corporate culture.
Corporate culture, from the content point of view, is a concept that reflects the actual business process of an enterprise and an expression of the value concept of enterprise management and strategic choice; In essence, it is a value that must be put into practice; Functionally speaking, corporate culture focuses on solving the problems existing in enterprises and regulating the behaviors of enterprises and employees. The purpose of enterprise, entrepreneur and corporate culture should be the same. To sum up, corporate culture is a culture of practical value to enterprises. Corporate culture is closely related to corporate strategy and corporate system, which are actually complementary and interdependent within the enterprise. Enterprise system is the code of conduct, enterprise strategy is the program of action, and enterprise culture is the reflection of human values by enterprise code of conduct and program of action. In other words, the choice of enterprise strategy and enterprise system depends on people's recognition of values and becomes the content of enterprise culture; At the same time, the arrival of corporate culture will affect the choice of corporate strategy and corporate system, reflecting the convergence of corporate culture.
Third, analyze the role of corporate culture in corporate strategy.
Corporate culture and corporate strategy are different, and the relationship between them is just like the relationship between people's behavior and ideas. Human beings first have ideas, preliminary or mature views and understandings of things, and then they have behaviors supported by ideas. At the same time, behavior is also maturing, affecting human concepts. The role of corporate culture in corporate strategy is reflected in the following points:
First of all, corporate strategy is an important part of corporate culture. Enterprise strategy is an integral part and a reflection of enterprise culture. What kind of culture an enterprise has will produce what kind of enterprise strategy. Enterprises generally realize their mission and vision through strategic management, which meets the needs of enterprises to pay attention to the competitive environment and the future, so the development direction of enterprise management is strategic-oriented enterprise management. Enterprise strategy reflects the purpose and core values of the enterprise and has a profound brand of corporate culture. In the process of forming an effective corporate strategy, excellent corporate culture can generally play a role and can also be used as an important pillar and driving force of corporate strategy.
Second, corporate culture should serve corporate strategy. Enterprises should create excellent corporate culture conducive to the realization of corporate strategy. Corporate culture is the guarantee of mobilizing all employees to implement the strategy while guiding enterprises to formulate the strategy, right? Soft? The core of management. To achieve strategic goals, enterprises must use excellent corporate culture to guide and support, build corporate brands, establish corporate reputation, spread corporate image and enhance corporate competitiveness.
Third, corporate culture needs to lead the strategy of the enterprise. Effective enterprise strategy and excellent enterprise culture are the model and foundation of enterprise success, and they complement each other. Corporate culture leads corporate strategy, which is the core concept of the enterprise. The creation, enrichment and perfection of a core concept system that is suitable and matched with the development of enterprises provide endless value orientation, spiritual motivation, public opinion orientation, intellectual support and cultural support for the promotion of enterprise development strategy, which has a far-reaching impact on the future of enterprises. Through the planning with consistent vision and the formation of core values, the corporate culture supporting the development strategy can be initially established.
Fourthly, enterprises should also establish an image culture system with corporate image strategy as the core. The image culture system with corporate image strategy as the core, entrepreneur image as the core, employee image as the foundation and industrial product image as the focus. By redesigning and standardizing the intuitive image of the enterprise, including company name, company flag, company badge, reference color, standard words, office supplies, employee clothing, company songs, product packaging, office environment, on-site production environment, advertising and so on. Enterprises have a strong appeal and are promoted. Corporate image is the overall feeling, impression and cognition of the enterprise inside and outside the enterprise, and it is the reflection of the comprehensive situation of the enterprise. It is different from corporate culture, but it is an important content of corporate culture construction. Corporate image refers to the corporate culture with the external image as the main body that intuitively reflects the characteristics of the enterprise in the corporate culture system.
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