Symbols not only indicate the existence of things, but also include the overall embodiment of purpose, content, nature, proposition and spirit. At the same time, the information will be quickly and accurately disseminated to the public and social organizations in a specific and clear form. Signs include government agencies, enterprises, associations, activities and other emblems, trademarks and logos, which are three different main contents in logo design, and they have many similarities and differences.
Signs of government agencies, enterprises, associations and activities are also called emblems. It evolved from the badge. Badges, also known as family badges, were originally used by individuals and families. Later government agencies, enterprises, groups, etc. Fixed symbols are also used, as well as various gatherings, activities, festivals, commemorative events, etc. Also represented by badges.
Signs are used in political, economic and social groups, organizations and professional and social activities. Represent the image of government agencies, companies, factories, schools, publishing houses, restaurants, shopping malls, etc. Symbolic graphic symbols represent the nature, characteristics, ideas and spirit of meetings, performances, exhibitions and sports meetings.
According to Article 15 of the Agreement on Trade-related Intellectual Property Rights (TRIPS) of the World Trade Organization, a trademark is defined as: "Any mark or combination of marks that can distinguish the goods or services of an enterprise from those of other enterprises should constitute a trademark." Thus, a trademark is a symbol to distinguish the source of goods or services, such as Tongrentang trademark used in human medicine, Phoenix trademark used in civil aviation services and so on. A trademark is a sign, but it is different from a sign. Only signs that meet certain conditions can be used as trademarks.
Judging from the regulations on trademarks in various countries in the world, a trademark should meet the following conditions: (1) A trademark must be associated with a specific commodity or service; (2) The trademark must be visible, including words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements; (3) Trademarks should have distinctive features. Only with the signs of these elements can the goods or services of an enterprise be distinguished from those of other enterprises. Therefore, the complete legal definition of "trademark" should be: the distinctive words (including letters and numbers), graphics, lines, three-dimensional signs and color combinations used by the producers (including manufacturing, processing and selection) and operators on the packaging and containers to distinguish their own goods/services to others, as well as the combination of the above elements.
Trademark is a sign made by an enterprise to distinguish different manufacturers of goods, different types and brands of the same product, and certain business activities such as trade, commerce, transportation and service. It becomes a trademark after being examined and approved by relevant government departments. Trademarks are managed according to law, so enterprise trademarks enjoy the exclusive right to use trademarks, and brand names and trademarks are protected by law, and no other enterprise may imitate or use them. Therefore, a trademark is a legal term, that is, a manufacturer's corporate logo, a product's brand logo or a commercial industry logo that enjoys legal protection. At present, enterprise trademarks can be registered in most countries in the world and are protected by national laws. Trademarks can be further divided into three categories: enterprise trademarks, brand trademarks and commercial industry marks.