Model essay on marketing career planning (I)
According to industry statistics, there are nearly 70 million people engaged in marketing in China at present, and how many people have achieved fame and fortune; How many people are still working hard to make Dai Yue famous? As the insiders say, marketing is Jianghu. Since you have entered this industry, it means that you have stepped into the rivers and lakes. The rivers and lakes are affectionate, and the rivers and lakes are ruthless. If you want to gain a foothold in the Jianghu, you must do a good job in marketing career planning.
First, according to their professional expertise, personality characteristics and career ideals, clear their future career development direction, whether to develop in the field of sales or to develop in the direction of market planning. The focus of the two is different, and the fields to be achieved in the future are also different.
The development direction of sales field is to be the general manager of sales in the end. After several years, he may develop into an agent of his own enterprise by virtue of various relationships accumulated in the workplace, and realize the transformation from a professional manager to a boss. The marketing department will eventually become the marketing director of the enterprise, and may develop into a consulting company to start its own business and make suggestions for the development of other enterprises with various relationships accumulated in the workplace.
Second, we should pay attention to gaining the trust of direct leaders and making friends with professionals. As we all know, direct leadership will determine your development trend in the workplace. Without the appreciation and training of direct leaders, it is difficult for you to take a key step in career promotion. The evaluation of the personnel promotion system of any enterprise has the absolute right to speak.
As long as you are ready at any time in the workplace, there will always be opportunities for you to shine. The key is that you should be fully prepared and know who will be your Bole, maybe your boss's close friend. In a word, you should be a man with a conscience. There are only about five chances to really change your destiny in life, including birth and death.
Third, the accumulation of industry knowledge, with the intensification of competition in social industries, the demand for talents is reflected in refinement and specialization. People who skim the water and talk in general will eventually accomplish nothing. Therefore, we should pay attention to the latest development of our own industry and keep abreast of leading enterprises in the industry, and pay attention to accumulating personal relationships in our daily work.
To be an industry, we should understand and look at problems from the perspective of industrial chain, fully understand and accumulate a judgment on the development environment, current situation and future direction of the whole industry, understand the comprehensive knowledge of industry costs and profits, and strive to become professionals in the industry, so as to make ourselves fully competitive.
Fourth, talk about the ability of self-study. The market in China is too big and the situation is too complicated, which determines that the market demand of consumers changes too fast. Marketing theory and marketing environment are always developing, such as product update and channel change.
If you can't maintain a zero-point mentality, you will inevitably stand still and stagnate. The key is to observe your own business model and business process from the perspective of industrial chain, insist on learning advanced thinking methods and the latest industry theories, and must be combined with reality.
Thinking about my marketing experience in my career seems vivid. I have both complacency when I was young, exultation when I won a small victory in World War I, and deep loss when I was hit hard. This is the Jianghu of marketing, this is life, and the sun will rise as usual tomorrow!
Model essay on marketing career planning (part two)
Name: Peng Jiawei
Currently studying in Guangzhou Vocational and Technical College of Industry and Commerce.
Major of study: marketing.
1. self-evaluation
& lt 1 & gt； Interest, personality
Like learning, not afraid of hardship, like making friends, honest and trustworthy, optimistic and cheerful, optimistic and upward.
& lt2> advantages
Strong sense of responsibility, like to deal with computers. team spirit
Integrity, hard-working, good at communication, good at learning, and have done marketing work in some enterprises.
& lt3> is at a disadvantage.
I don't know much about my professional knowledge and I'm not good at using it. I will strengthen my exercise in the future and strive to develop into many talented professional marketers.
& lt4>'s successful experience
Have a clear goal, once established, act immediately. Face every day with confidence, strive to cultivate intrapersonal communication's ability and professionalism, learn professional knowledge well, and stay one step ahead of others.
Lessons from the failure of<5>
The results of the college entrance examination were not ideal, but I never gave up. I quickly adapted to the university environment and made good use of all the resources of the university.
& lt6> Other people's comments on me.
Responsible, studious, quiet, gregarious, active in thinking, abstract, logical, not afraid of hardship, and reliable.
2. Analysis of external environment
& lt 1 & gt； Analysis of University Learning Environment
The school infrastructure is perfect; Have a strong learning atmosphere; Excellent teachers; A class of students who get along well, and so on. Just entering the university, we should integrate as soon as possible, adapt to the living environment of the university, study hard the professional knowledge of marketing, and establish friendly interpersonal relationships with our classmates.
& lt2> professional analysis
Marketing major requires students to have rich professional knowledge in all aspects, strong adaptability to the environment, and timely collection and management of market information.
3. Determination of university goals
1. Freshman goal: to adapt to the learning environment of the university, get a preliminary understanding of marketing professional knowledge and improve interpersonal communication skills. The main contents are: participating in school activities and improving communication skills; Learn computer knowledge to assist your study.
2. sophomore goal: improve work ability. The main contents are: working as a temporary worker in some enterprises, combining the professional knowledge learned. Improve your sense of responsibility, initiative and frustration.
3. The goal of the third year of college: job hunting and successful employment. The main contents are as follows: Make a summary of the preparatory work in the previous two years. Then, after graduation, I began to apply for jobs, actively participated in recruitment activities, and tested my accumulation and preparation in practice. Preview or mock interview; Participate in interviews, etc. Actively use the conditions provided by the school, understand the employer information provided by the employment guidance center, strengthen job hunting skills, conduct mock interviews and other training, and practice as fully prepared as possible.
4 the implementation of the strategy
& lt 1 & gt； Adapt to the university learning environment: actively participate in various activities organized by the school, study textbook knowledge hard, borrow books from the school library according to your own preferences and interests, and be a college student with all-round development in morality, intelligence, body, beauty and labor. Actively face the problems encountered in study and life, find their own shortcomings from the difficulties, and thus improve their various abilities.
& lt2> Improve working ability and increase social knowledge: During the long vacation, work as a temporary worker in some enterprises, use computers reasonably, watch interview videos of some enterprises on the Internet and learn about the marketing market. Ask and learn from your elders.
5 feedback correction
Learning ability is not strong enough, not active enough.
Model essay on marketing career planning (3)
Before I went to college, I heard that college was very relaxing. Now the freshman year is almost over. Looking back on this year, I found myself satisfied with a comfortable life, and my enthusiasm for persistence and pursuit of my dreams decreased. A few days ago, senior four students finally got rid of the nightmare high school life, but I looked at them with envy. College entrance examination? For them, it is not only a burden, but also a goal. A life without an aim is like a ship without an aim. Only by planning life reasonably can we reach the ideal harbor.
I. Self-analysis
1, personality
I am easy-going and considerate of others, but I don't have my own opinion, so it's easy to deny myself and feel insecure. But if you set a goal, you will go ahead and never admit defeat. I have a good relationship with friends and like to make friends, but I seldom communicate with others. I like to do things alone, like to take on all the things and responsibilities alone, and my teamwork ability is not strong. Respect friends and be willing to pay for them. Personality is relatively calm, not impatient, patient, and can better control their emotions. Not used for group activities, such as parties. It's too quiet to move. Self-control ability is not strong, and I like to be unconstrained. I prefer innovation to obsolescence.
2. Ability
Strong learning ability, but weak self-control, easy to become addicted to bad things. I can't manage my time well. Through studying in clubs and student unions, I have learned a lot, including practical document writing methods and some computer techniques, as well as how to get along with bosses and colleagues, and my self-confidence has also been improved. But it is not suitable for strong cooperation, if cooperation is always in a weak position.
3. interest.
I like surfing the Internet, reading books, playing chess and reading comics. Although I am not very proficient, I am studying and I like sports. Badminton is good, tennis is learning.
Second, professional employment prospects analysis
financial management
Graduates majoring in financial management are generally engaged in accounting, but due to their understanding of finance, some graduates can also enter the financial field. In the current global financial crisis, China is facing opportunities and challenges. In the next few years, the financial market will definitely need a lot of talents. However, due to the imperfect enterprise system in China, a complete fund management system has not been established within the enterprise. With the entry of foreign companies and the reform of domestic enterprises, the demand for financial management professionals will be increasing.
marketing management
Many people in society think that graduates majoring in marketing can only do sales in the future, which is incorrect. Every link of product sales, such as production, sales, adjustment, advertising, etc. , can be entered by marketing professionals. However, the introduction of marketing specialty in China is late, and the professional theoretical system is not perfect. On the other hand, enterprises need marketing professionals. With the development of professional disciplines, students' knowledge system will be more perfect, and finally they can meet the needs of the market and become one of the majors with high employment rate.
Three. Action plan for the next three academic years
As a non-financial securities major, I plan my university for the next three years with traders as my goal.
Sophomore: CET4, CET6 and CET2.
Last semester of junior year: After studying all the financial courses by myself, I should have a complete understanding of the securities market and a preliminary experience.
Next semester of junior year: participate in all school-level and social competitions in finance and strive for ranking.
Senior year: internship in a famous securities company, obtained the qualification certificate of accounting and securities.
Four. conclusion
Through this composition writing and the usual class, I have a deeper and clearer understanding of my future goals, and I also understand what efforts should be made to achieve them. But it is not enough to make plans and goals. It is important to make practical efforts. I believe that hard work will pay off and there will be gains. As long as I work hard at 100% today, I will definitely be honored at 100% tomorrow!