Brand marketing strategy is a marketing strategy centered on brand output, including brand spirit concept, brand visual image system, brand space image system, brand service concept and action plan, brand communication strategy and brand channel strategy, public relations and event marketing strategy.
Concentrated advantage:
On the surface, leading brands seem arrogant and impeccable. In fact, leading brand enterprises are not as flexible as small enterprises; The development of different regional markets is unbalanced; The product line is long, and the development between different products is uneven.
Because leading brands should consider the national market, it is difficult to develop suitable products and formulate suitable marketing strategies according to local conditions. Theoretically, leading brands leave enough space for inferior brands, which is also the fundamental reason why many small and medium-sized enterprises can develop healthily. Only when inferior enterprises are good at discovering the weaknesses of leading brands and finding suitable business opportunities can they give full play to their own advantages and expand their brands rapidly.