background
A few days ago, in order to better integrate the resources of the tourism industry, Yangzhou Tourism Bureau revised the Yangzhou Tourism Network, improved the commercial service functions of each column, and effectively integrated Yangzhou tourism resources, aiming to publicize the tourism characteristics of Yangzhou by using the advantage platform of tourism information, build a green channel for tourism enterprises to interact with target tourists, and let more people know about Yangzhou and Yangzhou tourism. On this platform, hotels, restaurants, scenic spots, travel agencies, leisure places and local specialty products with characteristics and popularity in this city are gathered, so that tourism enterprises can fully display their advantages and characteristics. In addition, the platform also cooperates with relevant functional departments to deal with various problems and complaints raised by tourists in a timely manner, making the Yangzhou tourism market more standardized and transparent. The service center has opened the 400-7 100-400 free consultation hotline to provide tourists with all-round travel services.
Since the platform was launched, it has received positive response from tourism enterprises. Based on the principle of "development potential first, Yangzhou first", the selected member enterprises were finally determined. With the joining of many well-known tourism enterprises and the continuous development of the platform itself, Yangzhou Tourism Network has more information and will become an important window for Yangzhou tourism promotion.
Click on the website of Yangzhou Tourism Bureau, enter the travel agency hotel reservation and other columns, and see that Yangzhou hotel reservation, travel route arrangement, tour guide service, local tourism reception and other functions are becoming more and more perfect. Yangzhou Tourism Network is winning wide acclaim from all walks of life with its rich content and good interactivity, and the number of visits is increasing day by day. In Baidu, Google and other famous search engine websites, it ranks in the forefront of the tourism industry and becomes an important window to promote Yangzhou.
The current situation of online travel
The appearance of the Internet has changed our work and lifestyle. Its interconnection, openness and information sharing mode have broken the barriers of traditional information dissemination and brought us new opportunities. Online tourism is developing rapidly. According to the survey, 3/4 netizens will check travel information and discount tour groups online before going out, which is the new trend of business travel, leisure travel and self-help travel, and brings development opportunities to travel websites. For the tourism industry, the tourism industry has obvious advantages in publishing information on the Internet, and the website has become an important window for enterprises to publicize and carry out online business. Therefore, it is imperative for the government tourism portal to establish a comprehensive website with high level and full functions.
Commercial tourism portals such as Ctrip and E Long are very mature. In foreign countries, online travel has accounted for 1/3 of the tourism market share, and China's online travel market still has a lot of room for development. Domestic tourism website giants will be impacted in the local tourism market, and local tourism portals have unique advantages. Understanding of the local market, recommendation of local tourism enterprises and credit review of local excellent tourism enterprises will have an impact on the choice of overseas online tourists and the travel of local tourists, and the tourism e-commerce market will be gradually subdivided. In this sense, established travel websites will still face shrinking market share. How Ctrip maintains innovation under the leading position is the biggest challenge it faces, and it is also an opportunity for local tourism portals to share a piece of the action.
Shi Tian Media Analysis
Accelerating the development of tourism has become the focus of economic work of many local governments. With more and more tourists learning about local tourism information through local tourism portals, many local governments have also established their own tourism portals, and the purpose of establishing tourism websites is often to pay attention to the publicity of government tourism information. The information provided by government websites is too scattered, such as hotel information, tourism reference, scenic spots introduction, etc. They are not organized systematically and become a complete set of tourism projects.
This time, Yangzhou Tourism Bureau serves the overall situation of tourism from the perspective of marketization, makes use of professional network service organizations to carry out the cooperative development of Yangzhou tourism network, improves the service function of tourism portal, and provides online tourists with all-round services from transportation, accommodation to entertainment.
The cooperative development of business service function of Yangzhou tourism website avoids the lack of service function of government website. First of all, the government and commercial tourism websites will transfer the subject of publicity, and their advantages in network platform construction and network marketing publicity, combined with the authority of information provided by the government, will inevitably promote the publicity effect. The member enterprises of tourism network can publish information by themselves through the information service platform of tourism enterprises, and make use of the characteristics of tourism network, such as strong comprehensiveness, wide coverage, great influence and strong integration and promotion, to expand the visibility of enterprises and realize the interaction with online tourists. This change of publicity subject is more in line with the current information dissemination structure, the organic integration of information sources, and the communication subject is more suitable for users' habit of obtaining information. Finally, the service provided by the website will improve the process of users from willing to consume to satisfying consumption, and it is easier to promote the occurrence of customers' travel behavior. At present, the service function of Yangzhou Tourism Network has been ahead of similar government tourism portals, which has played a very good role in promoting the marketing of Yangzhou tourism.
Shi Tian media suggested.
At present, the structure and mode of information dissemination have changed, which is followed by the government should increase tourism promotion on the Internet, and should not be limited to establishing government websites and publishing government information. Tourism is based on tourism enterprises, but introducing commercial platform operation and improving the service function development and cooperation of tourism portals can gather more popularity and interactivity for the websites and effectively promote the promotion of tourism work, which should be the development direction of government tourism portals.