When starting a business at home for the first time, there are many modes of entrepreneurship and development, such as franchising, acting as an agent for well-known brand products, OEM products, supporting large enterprises, and developing new projects by using recognized market images or concepts. For example, joining and acting as an agent is a quick way to start a business, but there are also many risks. Before deciding to join, you must pay attention to the details, use the home-based startup website, consult stakeholders, and deepen your understanding of the company. Even if there is a model shop to join, don't be confused by appearances and improve the legal awareness of self-protection. It is best to find a lawyer to confirm first and learn to apply additional terms to protect yourself; So as to select the most suitable mode. If you want to join or represent clothing, you must first have a certain understanding of the clothing market in your city, especially the situation of your peers in the business circle around your store. If there are many casual wear brand stores around your store, the competition will naturally be particularly fierce. Then you can stagger the business scope and subdivide the target market after comparative analysis. For example, for women's or professional clothes, the effect may be better; If local consumers prefer women's clothes made in Shanghai to those made in Wenzhou, then you can give priority to joining brands in Shanghai. Make these problems clear, decide the general positioning of the franchise brands according to these conditions, and then find the franchise brands in a targeted manner. Secondly, it depends on whether the pricing of the selected products is competitive among similar brands, and whether the design style conforms to the consumption habits and preferences of local consumers, so as to avoid contradictions and conflicts as much as possible. Of course, on the one hand, the popularity of products is the result of the gradual precipitation of a brand over the years, on the other hand, it is closely related to the advertising support of the company. If a brand continues to advertise in the national media and maintains a certain media exposure, it will definitely help its popularity. Finally, the way to choose is to choose a shopping mall or a specialty store. When starting a business, it should be based on risk and personal financial strength. Generally speaking, the investment of a shopping mall and a store is between 200,000 yuan and 300,000 yuan, but as a distributor or distributor, most of them open stores in several shopping malls at the same time, so the investment is more than one million yuan.
Second, introspection analysis The first time you start a business at home, you may encounter risks from different aspects, such as policy risks, such as national and local laws and regulations, industrial policies, temporary and sudden policies and regulations. Decision risk, different decision schemes, different opportunity costs and different opportunity risks; Market risk, which is the core risk factor, such as the emergence of stronger competitors leading to intensified competition and changes in the market situation; Expansion risks, such as enterprise scale expansion, business field expansion, project expansion, etc. It is extremely dangerous to expand blindly and fail to keep up with the ability and market demand of enterprises; Personnel risk, in fact, personnel risk is not only manifested in making the enterprise organization unable to operate normally, but also in digging the "corner" of the startup from competitors when employees cannot be used by the startup. Faced with different risks, we need to examine and analyze them ourselves, and have some basic qualities, such as courage and confidence, industry background and thinking ability. Among them, entrepreneurial courage and confidence are the first. Many entrepreneurs have experienced hardships and tribulations, and finally they can get out of the entrepreneurial trough. Faith has played a vital role. In fact, for the first-time entrepreneurs, the most sad thing is the "psychological barrier": fear of compensation and poor soft environment prevent countless people from starting businesses in the sea. For the problem of financial difficulties, you can raise money from friends; You can design a business plan to raise money; You can apply for venture capital; You can borrow money. To start a business at home, we should be good at integrating internal and external resources, effectively using external forces or external resources, reducing the cost of starting a business, accelerating the growth of enterprises, improving the operational efficiency of enterprises and improving the success rate of starting a business; We must have enough ability to respond to the uncertain changes in the market at any time; Be good at taking "shortcuts" and start accumulating early, such as "starting a business while working"-earning the boss's money, learning from the boss's experience, starting your own business while working for the boss, and then quitting at the right time; "Be an employee first, then be a boss"-first run the company for the boss, then contract the company, and finally acquire the company. This is the best "shortcut", because both "integration" and "fission" promote the growth of enterprises, so we should be good at fission and start internal entrepreneurship (for example, Mengniu split from Yili).
Third, starting a business at home always needs an opportunity. The success of starting a business at home for the first time, in addition to accurate market positioning, largely depends on the personal quality of entrepreneurs. If you have a good professional background, network resources, business wisdom, etc. Your entrepreneurship will greatly increase the success factor. Entrepreneurship is not a model that can be cloned, but passion and emotional input are the * * * factors of success. In the process of starting a business, we should learn to give up appropriately. Due to limited resources and capabilities, we need to focus on projects with advantages. The so-called accumulation can only be thin, and blind diversification is fatal. Choose the right partner, preferably the ability and resources of the partner can complement each other, so as to form a stable and reliable cooperative relationship. In the process of starting a business, we need to have entrepreneurial spirit. Starting a business at home mainly includes two meanings: the first is the spiritual level, and "starting a business" represents a "way of doing things and thinking based on innovation"; The second aspect is the substantive level. "Entrepreneurship" represents a kind of "exploring opportunities, organizing resources to establish new companies, and then providing new market value." For start-ups, not only individual entrepreneurship but also organizational entrepreneurship is needed. The so-called individual entrepreneurship refers to engaging in innovative activities under the guidance of personal strength and personal vision, and then creating new enterprises; The entrepreneurial spirit of an organization refers to the pursuit of the same vision with group strength within an existing organization, engaging in organizational innovation activities, and then creating a new look of the organization.
Fourth, be good at expanding contacts. In the process of starting a business at home, you should learn to expand your contacts. One is to cultivate self-confidence and communication skills, and the other is to learn to praise others' ability in time. In fact, everyone has a set of ways to accumulate contacts, but how can we effectively improve the competitiveness of contacts? There are many skills to improve the competitiveness of contacts, but the premise is to have confidence and communication skills first. This is natural, and it won't be difficult for yourself. How big is your comfort zone in terms of self-confidence? If you want to succeed in starting a business at home, you must be good at learning to seize opportunities and seize every opportunity to cultivate personal resources and relationships. In fact, there are many opportunities around you, but you may always let them go for no reason. For example, at a wedding reception, you can get something to eat before you leave and arrive at the scene early, because that is their chance to meet more strangers. In the process of traveling, I am good at communication and take the initiative to communicate with others. The second is communication skills. The so-called communication ability is actually to understand other people's abilities, including their own needs, desires, abilities and motivations, and give appropriate responses. How to understand? Learn to listen, listening is the best magic weapon to understand others. Besides listening, praising others in time is also a good way of communication.
In the process of expanding your network resources, you should pay attention to the depth, breadth and relevance of your network. The depth of personal relationship is the vertical extension of personal relationship, and what level it has reached; The breadth of contacts is the horizontal extension of contacts, and how wide the scope (region, industry) is; The relevance of personal connections refers to the relevance between personal connections and industries and the direct relevance between personal connections and resources. Network resources should have breadth, depth and relevance. Use the introduction of friends or others to expand your network resources. In the long run, don't be short-sighted, but pay attention to growth and extension.
In short, successful home-based entrepreneurship is similar, and failed home-based entrepreneurship projects are different. The key is to choose the most suitable entrepreneurial road and mode according to your own situation, including financial ability, industry background, team situation, core resources, etc., maintain a normal mentality, have confidence and strong perseverance, integrate internal and external resources, dynamically adjust with the times, and let start-ups achieve healthy and rapid growth and development in a highly competitive society.
When mankind enters the information, networking and humanized society, the conditions, opportunities and environment for mutual transformation between customers and bosses have arrived, which is an opportunity to start a business at home. World/social wealth is originally created by every consumer, so everyone has the right to participate in the world's home-based entrepreneurship system on an equal footing and should not be enjoyed by a few people.