1, determine the target. First of all, we must set a goal. For example, a selling point of the product is the theme of this little red book promotion, which will link network celebrities from all directions or topics to form multiple goals, and then independently allocate or extend the time, and make a certain direction as a separate goal. Deep layout.
2. Strengthen proliferation. Not only the little red book, but also other online resources such as Weibo, WeChat and news should be integrated and utilized, and internal and external forces should be gathered for centralized promotion. Bian Xiao suggested here that the content of diffusion broadcast should not be diversified, and the direction should be unified as far as possible. A small number of elements are more conducive to the promotion of Little Red Books.
3. Planning strategy. The plan should be strategic, and we should not blindly start to promote the little red book. Be sure to know the competitive advantages and selling points of the industry where the product is located in advance, do a good job in the contents of the notes of Little Red Book, and optimize the key words of the notes of Little Red Book.
Step 4 set a time. Determine the promotion cycle and time, and try to choose the peak traffic period (9: 00 pm 9:00- 10/0) to send the little red book notes. In addition, online celebrity KOL should also have appropriate cooperation in promotion time, and will generally join the time scheduling plan of brand online marketing activities.
5. Resource strategy. The selected online celebrities of Xiaohongshu must be consistent with the promotion products, including personal temperament and personality characteristics.