The core of the free way is to attract attention with free. Because most people are greedy for cheap, but we must pay attention to one thing here, that is, we must use things that are recognized by everyone and have practical value.
You can't use things that everyone can't figure out, or things that are too empty, such as free courses and free activity qualifications. Free things must be visible and tangible, preferably in kind, something that everyone can see, use and touch.
2. Welfare
There is a difference between welfare and free. Free is free of money, without any qualifications and conditions, but the welfare is different. Its core is explosion, sensational effect and word-of-mouth communication.
Screening accurate customers, so you need to set a threshold to meet the requirements before you can get benefits. For example, we have a restaurant downstairs, as well as snacks, steamed bread, fruits, specialties and so on. I will send them after every meal, but these are benefits that members can enjoy. Non-members neither send nor sell them.
Step 3 buy and give
Gifts are real, and at the same time, they can also enhance the enthusiasm of stores, and employees will be rewarded accordingly for how much they sell. For example, buy two get one free, buy one get one free, and many shops and restaurants will use this method, such as drinking a glass of beer, buying shoes and socks, buying a suit and tie and so on. Giving these things, on the one hand, can promote sales, on the other hand, it can also let customers strive for drainage together.
Step 4 consult
Free consultation is the beginning, the purpose is to let yourself have more time to communicate with customers. Give him a step, a channel and a way. If you consult for free, you can meet, have the opportunity to communicate in depth and have the opportunity to promote sales. Many beauty salons often do this, such as free experience, free weight measurement, free blackhead test, free physical examination, free question and answer, etc.
Step 5 offset
It is a common way to buy cash coupons or shopping coupons, mainly to turn consumers in the store into people who buy us. The first function is that customers give cash coupons with a certain denomination after spending in the store to promote repurchase and bundling.