marketing management
In the process of marketing, customer relationship management system can effectively help marketers to analyze the existing target customer groups, such as which industry, which occupation, which age level, which region, etc., thus helping marketers to make accurate market launch. Customer relationship management also effectively analyzes the input-output ratio of each market activity, and calculates it according to the collection records associated with the market activity and the reimbursement documents for holding the market activity, thus counting the effect reports of all market activities.
marketing management
Sales is the main part of customer relationship management system, which mainly includes potential customers, customers, contacts, business opportunities, orders, payment receipts, reports and statistics. Salespeople can effectively shorten working hours by recording communication contents, establishing schedules, inquiring about appointment reminders, and browsing customer information quickly. Functions such as large-sum business reminder, sales funnel analysis, performance index statistics and business stage division can effectively help managers improve the completion rate of the whole company and shorten the sales cycle, thus achieving the most effective business growth.
customer service
Customer service is mainly used to quickly and timely obtain the information and customer history of problem customers, so as to solve problems for customers in a targeted and efficient way, improve customer satisfaction and enhance corporate image. The main functions include customer feedback, solutions, satisfaction survey and other functions. Using the automatic upgrade function in customer feedback, managers can get overdue and unresolved customer requests in the first time. The solution function allows all employees of the company to submit the most satisfactory answers to customers at one time, and the satisfaction survey function allows senior managers to know the real level of customer service at any time. Some customer relationship management software will also integrate the call center system, which can shorten the response time of customer service staff and improve the customer service level.