How does Baidu make money?

Baidu mainly makes money by bidding ranking service, which is a big head. In fact, the entire search engine industry mainly relies on this to make money, including Google.

For example, Baidu bicycle search page promotes bidding ranking service behind the first few pages.

Baidu bidding ranking is a network promotion method initiated by Baidu, which can bring a large number of potential customers to enterprises with a small amount of investment and effectively improve the sales of enterprises. More than 654.38 billion people search for information in Baidu every day. After registering keywords related to products in Baidu, enterprises will be found by customers looking for these products.

Bidding ranking is charged according to the number of potential customer visits brought to enterprises, and enterprises can flexibly control the investment in network promotion and get the maximum return.

Why does the bidding ranking service have an effect?

Baidu is the world's largest Chinese search engine and one of the top 10 websites in the world, covering 95% of China netizens, and it is the most valuable enterprise promotion platform.

Pay by effect, and the average cost of acquiring new customers is low.

Charge in full according to the potential customer visits brought to the enterprise. There is no charge for customer visits, and enterprises can flexibly control the promotion efforts and capital investment, with the highest return on investment.

Strong pertinence

The promotion information of the enterprise only appears in front of the potential customers who are really interested, which is highly targeted and easier to achieve sales.

There is no limit to the promotion keywords.

You can register multiple keywords for free at the same time, and the number is unlimited, so that every product of the enterprise has the opportunity to be discovered by potential customers and support the whole product promotion of the enterprise.

Full-time intimate service

It has the largest and most professional online marketing service center in the industry, covering the whole country, providing value-added services for enterprises and fully ensuring the use effect of online marketing.

Bidding ranking service charging standard

1. Minimum advance payment of promotion fee for bidding ranking 1500 yuan, with no limit on overpayment. Your payment will be deposited into your registered bidding ranking account. When a potential customer clicks on your website through bidding ranking, Baidu will deduct the corresponding fee from your account.

2. The starting price per click is 0.30 yuan. If multiple websites bid on a keyword at the same time, the search results will be sorted according to the bidding level of each click.

3. There is no limit to the number of keywords that each user can submit. No matter how many keywords are submitted, they will be charged according to the actual clicks on the website.

4. Click-based billing system of bidding ranking counts the click situation once every 15 minutes, and deducts the corresponding fees. You can log in to the bidding ranking customer management platform at any time to check the click situation.

5. We provide detailed click statistics report for each customer, and you can visit the management platform at any time.

6. Pay the service fee every year. 600 yuan and Baidu provide you with consulting services, account opening services, management services and reporting services.