On the evening of the celebration, Mr. Feng Qingfeng, CEO of Lotus Group, Ms. Mao Jingbo, President of Lotus China, jenson button, a member of the founder family of Lotus and the champion driver of F 1, all came to Shanghai F 1 track for a 75-minute live broadcast of the celebration, presenting this grand celebration ceremony to lotus fans all over the world.
Not only that night, Lotus also held colorful carnival activities during the day, and lotus owners from all over the country gathered at the track. This is the first user competition created by Lotus brand on F 1 track, and it is also a decisive year for Lotus brand in the "Vision80" ten-year revival plan.
As night falls, Lotus's iconic "Champion Yellow" shines on the Shanghai International Circuit. Mark I, Eleven and Type 99T, once world-renowned, appeared in the form of replica cars and feasted their eyes. Together with Lotus Emira, Eletre and Evija, they demonstrated the innovative spirit of Lotus from the past to the future.
On this F 1 track, the classic cars Evora, Exige, Elise and 007 Esprit of Lotus were assembled for the first time, and the highly recognizable body and engine roared, making people excited. The boss of Lotus China personally drove his car and roared across the track. Under the dim light of night, "75" and "Eletre" composed of unmanned aerial vehicles shine brightly, paying tribute to the champion glory of the Lotus brand in its 75th anniversary and also to the owners of Lotus China, showing the brand's indomitable speed of accelerating into a brand-new track.
This Lotus Day is not only a review of the brand's past history, but also a demonstration of the overall transformation of Lotus brand as the world's first All in electric and intelligent super-running brand. As Mr. Colin Chapman, the founder of the brand, said: "The courage of pioneers lies not only in innovation, but also in breaking away from the shackles of the past." The proposal of Vision80' s ten-year revival plan just confirms this courage to be the first.
In the past five years, Lotus has changed from the traditional fuel field to electrification and intelligent track, and from sports car to pure electric intelligent life car through technological innovation and product innovation, bringing three brand-new models-pure electric supercar Evija, pure electric supercar SUV Lotus ELETRE and Emira, the final work of fuel. Today, Vision80' s ten-year revival plan has officially entered the second half, and "accelerating globalization" has become the key word for brand transformation and upgrading at this stage.
In the next five years, Lotus will quickly realize the global listing and delivery of Lotus Eletre, and at the same time accelerate the expansion of pure electric intelligent product matrix. From this year to 2026, Lotus will launch three new pure electric vehicles for users around the world. In addition, Lotus will further integrate into the global market and release its brand potential. It is the belief of winning in the 75-year journey that leads Lotus to go against the wind in the industry changes that have never happened in a hundred years. Under the wave of intelligence, Lotus is redefining itself. With the unprecedented changes in the relationship between people and vehicles, Lotus draws a blueprint for future travel and is committed to realizing the vision of "reconstructing the relationship between people and vehicles".
Lotus Eleetre became the focus of the audience, and six designer-themed Eleetre models gathered on the stage, which stood out in the night and showed the charm of products that made people "e" fall in love. As the world's first pure electric supercar SUV and Lotus's first smart lifestyle car, Eletre not only reproduces the design of the world's fastest "mass-produced pure electric supercar" Evija cockpit, but also follows the essence of its performance aesthetics, which is expected to create a new value benchmark in the pure electric luxury market. It perfectly inherits the brand's innovative technology and rich experience in aerodynamics, chassis adjustment and lightweight, and brings pure driving pleasure to the pure electric track.
With the official delivery of Lotus Eletre, Lotus centers and experience stores in 23 core cities all over the country are fully prepared, and will create a "champion moment" for users through the unified concept of "champion delivery" to celebrate the owner's car pick-up. At the same time, Lotus is steadily improving the after-sales service experience, not only launching exclusive mobile service vehicles, but also creating an omni-channel, all-round and all-weather exclusive experience for users through 400 service hotlines, car owners' apps and exclusive service groups.
On the night of the celebration, Mr. jenson button, the F 1 World Champion, also appeared on the field in surprise. Join hands with Ms. Mao Jingbo, President of Lotus China, to introduce the brand experience IP-Lotus Drive Lotus Extreme Driving Experience Center to China users.
Lotus Drive Lotus Extreme Driving Experience Center will provide users with unparalleled extreme driving experience with professional motorcade, professional track, professional training mode and professional certification of China Automobile and Motorcycle Association, helping users to grow into professional drivers and truly control the track. The manager of the ultimate driving experience center will be Mr. Feng Qingfeng, CEO of Lotus Group.
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