1, do a good job of live powder absorption.
In the process of live broadcast, physical stores often only pay attention to how to sell goods, but ignore the importance of powder absorption. In this way, the benefits of live broadcast in the store will not be too much. Because live broadcast is only regarded as a sales channel, it doesn't care about the accumulation of fans. If you don't build private domain traffic, you will definitely suffer.
At first, people may watch live broadcasts not to buy goods, but to watch them. When people have seen the live broadcast and have a desire to buy, it is undoubtedly a loss to find a live broadcast shop. Therefore, merchants need to drain customers to their own WeChat group or micro-mall through live broadcast, and it is logical to conduct marketing after sucking powder. After absorbing powder, what the merchant has to do is to gain the trust of customers through communication, which is the key.
2. Do a good job of sharing on the spot
When physical stores do live broadcast, they should use live broadcast to share more information for themselves, not just live broadcast to sell goods as the only goal. Physical stores can use live broadcast as an advertising platform to share and promote information through this platform, thus attracting more customers to watch their live broadcast.
When doing live sharing, merchants should not attach too much importance to advertisements, but should share some high-quality articles or good life skills and dry goods knowledge. Naturally, it will be successfully drained while gaining the favor of the public.
3. Do a good job in on-site marketing activities.
In the live broadcast, if a physical store wants to sell goods, it must also learn to use marketing activities. Some good marketing activities will always attract people to participate. Merchants can use marketing activities to mobilize everyone's enthusiasm and win a large number of fans.
For example, merchants tell onlookers during the live broadcast that as long as they pay attention to their live broadcast and apply to become a member of the micro mall, they can enjoy half-price coupons, which will naturally attract public participation. It is worth mentioning that the strategy of live docking micro-mall, a better platform is to shoot live.
4. Do a good job of live interactive games.
For physical store owners, set up some interactive games when doing live broadcast, and these games can also stimulate everyone's enthusiasm.
For example, during the live broadcast, the anchor asks a question, and as long as the customer answers correctly, he can get a free product, which will naturally make the live broadcast warmer.
In fact, every physical store owner in the market has his own advantages and unique resource advantages. If you blindly follow others and ignore your own advantages, you will only fail. What is certain is that live selling goods is really worth trying for businesses and can also bring surprises to businesses. However, businesses also need to see whether this model is in line with their own business model. If it is wrong, adjust it in time and don't force it. Live broadcast for the sake of live broadcast loses the purpose of sales, and it can only fail.