First, we should know the car in all directions, and know the brand culture, car culture and honor we sell. These are all to tell customers, and only in this way can customers be inclined to buy cars.
Second, we should fully understand the competitive models of the cars sold, understand their shortcomings, respond to the questions raised by customers, and be prepared for the dialogue. Tell him what he needs, such as control, interior, performance, safety, etc. Through talking with customers, we should have a deep understanding of their needs. This is the so-called "demand analysis".
Third: Demand analysis is actually the most difficult point in sales. You need to know who the customer's car is for, what it is for, whether the driver is male or female, and whether he likes listening to music or driving fast. Only by knowing this can we prescribe the right medicine and hit the nail on the head.
Fourth, make friends with customers. Even if he doesn't buy a car himself, there are N+ 1 potential customers behind him, and all his friends and colleagues will buy cars, which brings opportunities.
Fifth, put yourself in the customer's shoes and give the customer a feeling that "I am responsible for you, it doesn't matter whether you buy my car or not, but I want you to buy a good car", so that it will be credible to the customer.
Sixth: Say what you meet. Some people belong to the upper class, so you should add more polite words when you talk to them. In addition, read more basic knowledge of automobile, automobile marketing, automobile marketing environment and professional quality training. Of course, it is ok to know one of them, but also have a good image and a driver's license.