First, attract new customers.
Many companies have begun to use network technology to promote their enterprises, including introducing products online and providing technical support. With the powerful web offensive, enterprises can reach a wider customer base and provide customers with a lot of information at a lower cost, thus attracting new customers to join us.
Second, provide services to existing customers.
Web has a very powerful function of processing information query, which can replace the manual operation of customer service representatives. Specifically, the Web can accomplish the following customer-oriented tasks:
1. Provide a new channel for the sales of intangible products.
Selling intangible products through the internet is a way of electronic sales. However, sales through the network are limited by technical conditions, such as bandwidth. If there is enough bandwidth, intangible products can be downloaded directly to users' computers, otherwise they will be delivered to users by manual transmission.
2. Improve customer relationship
In industries closely related to customers, such as banking, customer relationship is very important for enterprises. Network can help banks establish direct relationship with customers. For example, many banks have established websites that allow customers to log in to view the balance of personal accounts and recent transaction records. This kind of business provides information for customers to make correct financial decisions and promotes communication between banks and customers.
Third, develop new online products/services.
Because of the interactive ability of the Web, online products have broad application prospects in the fields of education and entertainment. In education, researchers and students can conduct research and obtain teaching materials anywhere without going to schools in cities. The long-term potential of online education is to develop new knowledge transfer products and transfer the knowledge of schools and scientific research institutions to online users. Users can arrange their own time and place to receive education and training, and knowledge providers also save money for building classrooms, and the scale of running schools is not limited.
In terms of entertainment, people who play online games can compete with their opponents all over the world. For game providers, the network will also be a broader market.
Fourth, speed up information exchange within enterprises.
Every enterprise has its basic business activities, such as meetings, product planning, budgeting, making suggestions, sales analysis, customer tracking and so on. These activities involve many departments, and the relevant information is sometimes formally recorded and sometimes randomly organized, but this information is often needed by different people. Then, how to speed up the exchange of information is very important.
Web technology can solve this problem well. Different networks distributed in the enterprise are connected by internet technology, and a site is established on this internal network to publish information files in the enterprise, which employees can browse.
Verb (abbreviation for verb) simplifies complex transaction processing.
Online transaction processing refers to the real-time communication within the whole enterprise, which is an effective means to improve the operational efficiency of the enterprise. There are a lot of trading activities in enterprises, which are based on databases. Because the Web can integrate and access databases, it provides the best solution for online transaction processing.
Six, provide auxiliary management decision-making
Modern enterprises are not satisfied with completing transaction processing and generating regular reports. They also need to systematically answer some questions about decision-making, which can't be answered in general transaction database. On-line analytical processing (OLAP) technology and data mining provide new methods to solve these problems, which can help managers to make important decisions on the basis of understanding business activity information. For example, the financial supervisor uses OLAP to sort out the project expenditure and profit data of the branch company and formulate the budget; The manager of the advertising department uses OLAP to compare the results of different advertising activities and find out the most effective advertising methods.