In 2004, he took over the first brand planning project: Delixi Group brand marketing planning business.
In 2005, Lu Yongfeng, one of the founders of the company, resigned from the original company and formally joined Sony Ericsson.
In 2006, the company moved to Zhongguancun Creative Park in Haidian District, and the office area expanded five times. At the same time, Suo Xiang brand consulting agency was established, and its main business expanded to five sections: marketing, planning, design, communication and market research.
In 2007, The Theory and Practice of Integrated Marketing and Efficient Communication was published, which triggered the thinking of traditional marketing theory in China marketing circle. In 2009, an online marketing center and a public relations media center were established, and dozens of professional online marketing planning and public communication teams were formed to prepare for integrated marketing.
On 20 10, Suo Xiang first put forward the theory of "MDPP marketing total solution" in China, and put it into practice in serving customers, which repeatedly created the miracle of "subversion" in the market and was widely grafted by the industry.
20 1 1, Suo Xiang's online marketing business has been continuously improved, forming a comprehensive and systematic online marketing service content, such as overall marketing strategy planning, marketing website construction, communication content planning, integrated communication promotion, e-commerce and data monitoring operation.
20 12, Suo Xiang Brand Marketing Institute was established, forming a unique marketing think tank in China. At the same time, Suo Xiang has successfully established two overseas institutions in Hongkong and London, England.
In 20 13, the company officially changed its name to Suo Xiang marketing planning agencies, and established eight professional functional departments and three logistics service departments, including market research center, brand planning center, brand design center, marketing planning center, marketing consulting center, public relations media center, network marketing center and marketing training center. At the end of the same year, Hangzhou Operation Company was invested, which marked that Suo Xiang entered a new stage of regional slicing and refined operation.
In 20 14, Suo Xiang set up more than 220 creative and executive elite teams, and by the end of 20 13, it had served more than 500 enterprises, and planned 100 enterprises. Judging from the number of 50 service cases every year, the company is expected to surpass the largest domestic marketing planning service organization and truly become the first brand of domestic marketing planning and marketing consulting.