How to run a small hairdressing studio?

When we go out now, we basically have to open the mobile phone map navigation first. Do you know the principle of map positioning? In fact, by setting a longitude and a latitude, you can accurately locate yourself! The same is true of hairdressing. Longitude is your advantage and latitude is your target customer! Find these two points, and the positioning will be successful!

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There is an ancient poem in China called "I don't know the true face of Lushan Mountain, but I am only in this mountain"! In fact, many people can't find their real advantage because they can't look at the problem objectively! Today we will start from

Own mentality, peer feedback, customer feedback,

Let's talk about these three aspects first, how to find your real advantage!

One's own mentality

First of all, is your attitude towards doing something positive? For example, if you like apples, you can eat them every day for 10 years. Do you still like them? Do you think you are enjoying the food or finishing the task? The criterion of judgment is whether you are completely immersed in something, forget to eat, or even forget the time!

Peer feedback

When many people are looking for their own advantages, they usually simply analyze their various skills, compare their peers, and then sum up their relative advantages. But this method will take your early learning skills as an advantage, thinking that learning earlier than others and being more proficient than others are your own advantages! But this is a superficial advantage, others can surpass you at any time!

So at this time, the usual practice is not induction, but reverse inference according to the results.

Or take color as an example, the learning ability is stronger than the people around you, no matter what color you learn, others will work out the proportion faster!

When you learn to look at the works of predecessors, you will know exactly how to do better than them, and in your circle, most people think that you do better in color than others!

Customer feedback

If you ask the customer directly, what did you do well? Customers can't answer, because they don't know the technology, just look at the feeling, and the feeling is not standard!

So at this time, we must deliberately show it! For example, choose a fixed time period, concentrate on serving customers with one of your skills, and then observe customer feedback after a while. You can ask yourself how you are doing in this respect. Are there more than 80% hairdressers around you?

Finally found their own advantages. How to target customers at a specific price? What is the standard for customers to recognize a price? We'll talk next time!