Under the tide of price reduction, Li did the opposite and introduced the protective price policy.
On the evening of March 13, it was reported on the Internet that Li introduced a price protection policy, and within 90 days from the date of ordering, if the official selling price of this model is reduced, Li will voluntarily return the difference.
The Tourism Bureau also confirmed the above news to the local Li store today, and the salesperson said that there is indeed a 90-day insurance policy at present.
It is worth mentioning that there is government support behind the recent price cuts of many brands. For example, Dongfeng's price reduction in Hubei shows that the government has made great efforts. So many consumers are more concerned. If the government introduces a car subsidy policy within these 90 days, will the government's subsidy amount be included in the price reduction and the difference will be returned to consumers?
In response to this problem, the Tourism Bureau also consulted the sales staff. Sales staff said that government subsidies have nothing to do with brands, so they will not participate in this insurance activity.
On the contrary, it is a dark blue car. In addition to the price reduction a few days ago, Deep Blue Auto also launched a user rights protection support policy in order to reassure consumers. As long as the customers who buy Changan Deep Blue SL03 from 00:00 to 24: 00 on March 30th, 1 year, if the national unified car purchase policy is promulgated before 24:00 on April 30th, 2023, or the customers introduce various car purchase subsidy policies locally, Changan Deep Blue will give cash subsidies according to the corresponding policy standards because the users have bought cars in advance. This is much more thoughtful than Li.
In addition, there are still many netizens who are more concerned about why Li introduced the insurance policy.
Some netizens believe that Li is using actions to show his position of not reducing prices. After all, Li Xiang has always been very persistent about price reduction. He once said, "if the medium-sized car sells for more than 300 thousand, it will not be sold." If we sell medium and large SUVs to more than 200,000, we can't sell them. " "The more expensive the car, the better, the cheaper the better. Finding the right price range is very important. If the medium and large SUVs are sold for more than 200,000 yuan, they may not be sold, and users will think that this is not cutting corners. " Waiting for the golden sentence.
At the same time, on March 2, Li Xiang also said in the Weibo that lithium carbonate production will be greatly reduced anyway, because the demand is far lower than expected. Some netizens left a message asking, "Will the ideal reduce the price?" Li Xiang's answer is no.
Some netizens also believe that Li's right to insurance is likely to mean price reduction in the second half of the year. After all, according to the current price drop of lithium carbonate, new energy vehicles will definitely start a wave of price reduction in the second half of the year. Li is now confident not to reduce the price. That's because the current price reduction is mainly for fuel vehicles, and there are fewer new energy brands involved. At the same time, the price reduction is relatively low, which will not have any impact on Li's basic market. But after the major new energy brands start to cut prices in the second half of the year, can you still be immune? Insured for 90 days, just stuck at this node in the second half of the year, Li cut the leek appropriately.
In the travel agency's view, Li's introduction of insured price is more or less caused by the transmission of the price reduction tide of various brands.
In the enthusiastic tide of price reduction, many consumers always hold a wait-and-see attitude towards brands that have not yet reduced their prices, and many prospective customers of Li are holding such a mentality. After all, waiting may save tens of thousands of dollars. Who wouldn't?
The long-term wait-and-see of customers is bound to have a certain impact on brand sales. In order to make consumers feel at ease, Li 90-day price guarantee came into being.
On the other hand, in the ideal insurance rights, the time to buy a car is also stipulated, that is, March 2023 1 1 to March 3 1. At present, the rights granted by the car price reduction tide triggered by Hubei Province basically expire on March 3 1, which once again confirms our insured price for Li.
Finally, let's talk about a digression, because the sudden price reduction of cars in the past two years has caused a lot of disputes between consumers and brands. Maybe when it comes to this topic, everyone will think of Tesla for the first time. Some netizens suggested that it is better for Tesla to learn from its ideals and then introduce a price protection policy like Li, which may reverse its reputation in the China market to some extent. Do you think it's feasible?
This article comes from the author Che Yi Travel Bureau, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.