Core point of view:
1, the sales volume of the automobile industry showed a V-shaped trend in the first half of the year, and the automobile market gradually picked up after the epidemic;
2. The annual target completion rate of China head listed car companies is generally low;
3. The joint venture brand failed to survive, and "SAIC" declined significantly;
4. The polarization trend of the new forces making cars is becoming more and more obvious.
Due to the continuous influence of the environment and epidemic situation, the global auto market is under pressure.
According to the data released by the European Automobile Manufacturers Association (ACEA), in the first half of this year, the sales of passenger cars in the European Union (EU), the European Free Trade Association (EFTA) and the United Kingdom totaled 56.5438+million, down 39.5% year-on-year, the lowest level in more than a decade.
Coincidentally, the China auto market on the other side of the ocean is also in a downturn. According to the data released by China Automobile Industry Association, in 2020, the national automobile production and sales will be1012000 and 10257000, respectively, down 16.8% and16.9.
The "average score" is still the case, and it is reasonable for some car companies to perform poorly in the "2020 senior high school entrance examination". According to the statistics of Yiou Automobile, whether it is a joint venture brand, an independent brand or a new force to build a car, the results of this "big test" are generally unsatisfactory.
What is the trend of China auto market in the first half of the year? How are the car companies doing? Will China auto market get better in the second half of the year? Yiou Automobile will give the answer below.
In the first half of the year, the automobile market showed a V-shaped trend.
In February, 2020, the epidemic in COVID-19 began to wreak havoc, which led to the suspension of production and shutdown of automobile enterprises at the production end, the closure of dealers at the consumer end, and the sharp decline of consumers' offline consumption behavior, which caused the automobile industry as a whole to suffer a heavy blow. It goes without saying that Hubei Province, one of the automobile manufacturing centers in China, happens to be the hardest hit area of this epidemic.
In February, the automobile sales in China suffered a "cliff-like" decline, with only 3,654.38+0.3 million vehicles sold in that month, down 796,5438+0% year-on-year. Overnight, China auto market fell back to the level of 2006.
However, the serious decline in sales caused by the epidemic is a short-lived phenomenon after all. When the epidemic "black swan" flew away, China's automobile sales gradually picked up, and sales gradually picked up in March and June.
Generally speaking, the automobile sales in China showed a V-shaped trend from June to June, and the epidemic situation bottomed out in February, returning to the June level.
The completion of sales targets of listed car companies is worrying.
Yiou Automobile sorted out the sales volume and annual target completion of the top domestic listed car companies in the first half of 2020 10. Except for Changan Automobile and jiangling motors, the sales volume increased slightly year-on-year, and the other eight companies all experienced year-on-year decline.
Although the declines of Dongfeng Group, BAIC Group, Guangzhou Automobile Group, Geely Automobile and Great Wall Motor were similar to those of the automobile market, they did not outperform the market. SAIC and BYD have fallen far more than the broader market, even more than 30%.
Compared with the sales targets set by major listed car companies in 2020, in the "cold current" in the first half of the year, the completion of each target is not satisfactory.
Through combing, Yiou Automobile found that in 2020 1-6 months, no car company completed more than half of its sales target. After all, under the impact of the epidemic, this is almost impossible.
If 40% of the set target is taken as the dividing line, three car companies have successfully launched, namely Changan Automobile, Jianghuai Automobile and jiangling motors. Among them, Changan Automobile performed well, and its joint venture brand Changan Ford sold 97,500 vehicles in the first half of this year, a year-on-year increase of 30%; In addition, the sales volume of Changan's own brand passenger cars reached 420,400, a year-on-year increase of 6.64%.
* * * There are six car companies whose target completion rate is between 30% and 40%, namely SAIC, Dongfeng, BAIC, GAC, Geely and Great Wall Motor. These six car companies are the "main force" of China's automobile industry. In the second half of the year when the epidemic is relatively controllable, they still have the opportunity to hit the target sales.
Did the joint venture brand survive? inexistent
The car market is "falling" endlessly, and the joint venture brand can't hold on.
Yiou Automobile sorted out the sales volume of joint venture automobile brands ranked first 10 in the first half of the year. Except Guangqi Honda, the sales of other car companies are in a downward trend. FAW-Volkswagen, which is far ahead in sales volume, decreased by 2.9% year-on-year, while SAIC-Volkswagen and SAIC-GM both decreased by more than 30% year-on-year.
In terms of overall sales volume, Volkswagen is still the most popular brand in China, with FAW-Volkswagen and SAIC- Volkswagen totaling 65,438+0,426,5438+0,000 vehicles, supporting 20% of the passenger car market in China.
Volkswagen has been deeply involved in China for many years, and its products cover different price segments.
At the end of May this year, Volkswagen Group announced the acquisition of 50% shares of Jianghuai Automobile, increasing its shareholding in Jianghuai Volkswagen to 75%. The new joint venture will further help Volkswagen Group to expand its domestic market.
However, such a strong public has not been spared from the quagmire of sales decline in the first half of the year. Yiou Automobile believes that in addition to the cause of the epidemic, the brand trauma caused by the "China Insurance Research Collision Incident" has further affected its sales.
GAC Toyota, which achieved positive year-on-year growth, performed well among many joint venture car companies, benefiting from a series of new product layouts from the second half of 20 19 to the first half of this year. In the middle of 20 19, GAC Toyota ralink ushered in a new generation, and Willanda officially landed on the market in June this year.
In addition, the sales performance of Dongfeng Nissan, Guangqi Honda and Dongfeng Honda in the first half of the year was close to that of the broader market. Although the sales of FAW Toyota and Beijing Benz decreased year-on-year, they still outperformed the auto market. The sales volume of BMW Brilliance was basically the same as that of the same period of last year, with outstanding performance.
The new forces making cars have left, and the polarization is more obvious.
In 2020, under the great epidemic, the new forces of making cars ushered in a big reshuffle.
On June 23rd, Jiangsu Lindsay Shanghai Branch, which fought with the media, marketing companies and even employees, was closed down, and Wang Xiaolin, the chairman of the board, was formally put on criminal record for suspected crimes. Wang Xiaolin fled abroad, and Lindsay Motor Company ceased to exist.
Bojun Automobile has been in arrears with employees' wages since 20 19 1 1. In mid-June this year, the company announced that all staff were waiting for posts, and it was sealed up by the Minhang District People's Court in Shanghai half a month later. The capital chain is broken and there is no external support, which makes it impossible to enter the second half of the new energy industry competition.
Baiteng Automobile, which has the factory and production qualification, completed the trial production and is waiting for mass production of vehicles, announced that it will suspend its business operation in Chinese mainland from July 1 day. At the same time, Barton's offices in North America and Germany have also started bankruptcy application procedures in accordance with local laws. From 8.4 billion financing to the break of the capital chain, Baiteng Automobile proved that idealism divorced from reality is difficult to land in the automobile manufacturing industry.
From the fanaticism of capital to frequent "thunderstorms", after accepting the big waves and scouring the sand, naked swimmers in the new force of building cars surfaced. Industry competition entered the second half of Matthew effect.
While a large number of companies are dying, the new forces on the head are passing on their self-certification strength through mass production. But even if the scale profit is just around the corner, these enterprises still need to plan their funds reasonably and control their costs. Speaking with product strength and sales volume, the market will give the answer.
Yiou Automobile combed the sales of some new domestic forces in the first half of the year.
Among them, Weilai Automobile performed brilliantly, with a year-on-year increase of 83.8%. Of the 65,438+04,072 vehicles sold by Weilai in the first half of the year, ES6 contributed 65,438+065,438+0765,438+0 vehicles. On July 18, the 50,000th complete vehicle of Weilai rolled off the assembly line, and the production and sales scale was temporarily ahead of the new force of car making.
At the beginning of 2020, Wei Lai was repeatedly reported to be in financial trouble. In April this year, Weilai's headquarters in China settled in Hefei, Anhui Province, in exchange for 7 billion yuan of strategic investment and 654.38+004 billion yuan of comprehensive bank credit.
Li's first production car, Li ONE, was delivered at the end of 20 19, and it took half a year to become the second best seller. As of mid-June, the cumulative delivery volume of Li ONE has reached 654.38+0 million.
In addition, Weimar, Tucki and He Zhong are also in the forefront of sales in the first half of 2020, not far from the above two, and still have strong competitiveness and imagination.
However, even within half a year, it is difficult for the new car-making forces outside the top five to achieve sales exceeding 65,438+0,500 vehicles. In the automobile market, which depends on scale effect, such sales level is difficult to support its subsequent development. The future of those new forces that are difficult to put into production is even more difficult.
Hundreds of policies to stimulate the automobile market
In 2020, the COVID-19 epidemic hit China's real economy hard. On February 16, Qiushi magazine published the speech made by the national leaders at the meeting on The Politburo Standing Committee (PSC) (PSC) on February 3, and put forward suggestions to actively stabilize the traditional mass consumption of automobiles, encourage the areas where automobile purchases are restricted to appropriately increase the quota of automobile license plates, and promote the consumption of automobiles and related products.
Since 20 18, China's automobile sales have continued to decline. For the automobile market, effective policies are urgently needed to stimulate it. According to the statistics of the policy database of China Automotive Industry Information Network, from June 1 day to June 12, 2020, China * * * issued 320 national policies and 187 local policies related to automobiles. Among them, the consumer environment and new energy vehicles have 124 and 90 policies respectively, which are the two major areas with the most policies.
On April 23, the Ministry of Finance, the Ministry of Industry and Information Technology, the Ministry of Science and Technology and the Development and Reform Commission jointly issued the Notice on Adjusting and Perfecting the Subsidy Policy for New Energy Vehicles, clearly extending the purchase subsidy and purchase tax exemption policy for new energy vehicles for two years, which also laid a policy foundation for the development of the new energy vehicle market.
Yiou Auto believes that China's auto market bottomed out in the second quarter, partly because of the promotion and implementation of the stimulus policies of the auto industry.
label
In the first half of 2020, under the impact of COVID-19 epidemic, although the automobile market in China declined as a whole, it showed a trend of gradual recovery. As the epidemic situation is gradually effectively controlled, the China automobile market is expected to resume normal development in the second half of the year, and the automobile consumption demand will be gradually released.
However, whether it is a traditional car company or a new force to build a car, the crisis and challenges still exist. Car companies still have a long way to go before the annual target. The national policy foundation of automobile consumption has been laid, and car companies are expected to "marry their wives" in the second half of the year.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.