Determine the style of the album
Before designing, it is very important to determine the overall style of the album. Ensure that the style is consistent with the corporate image and show the company's culture and values. Choose the right color and typesetting scheme to make the whole album look clean, beautiful and professional.
Clear target audience
Enterprise picture books are usually aimed at specific potential customer groups, such as age, occupation field, income level, etc. Therefore, when designing an album, we need to consider these factors and make different versions to meet the needs of specific audiences.
Pay attention to picture typesetting and composition
The typesetting and composition of the pictures in the photo album is also a key part. Ensure that the picture layout is concise and clear, and the graphic display is orderly and clear. At the same time, set a unified theme and prioritize it according to the content to attract readers and help them better understand the information.
Choose the right pictures and words.
High-quality pictures and concise words are indispensable elements in album design. Pictures should be high-definition, consistent in style and consistent with the overall style of the album. For the written part, the content is clear and easy to understand, and the expression is simple and easy to understand. It is best not to use long and unacceptable jargon in the album.
Pay attention to the binding process of photo album
The correct binding method is also very important for the completion of an excellent enterprise publicity album. Choosing the right paper and binding methods, emphasizing the stability and professional image of the enterprise, such as choosing turning pages and horizontal seams, and presenting printed pictures and texts clearly and orderly, are all close to the standard and high-quality album production.
Maintain unity
All the elements in the picture album should echo each other and be orderly, so that it can have a good visual effect. Try to use the brand colors and fonts of the company, maintain the unity of the whole album, and make the album have lasting influence.
Reasonable control of content quantity
Picture books should convey the core information well, fully explain the service products of enterprises, and at the same time, in the process of not reading, they should show the focus of description without losing the focus of public opinion. Ideally, an album should create a simple and clear design model with moderate information density. Find a balance between clearly conveying key information and preventing readers from visual fatigue.
In a word, a successful corporate brochure should conform to corporate cultural values and have style, and professionalism can be regarded as a prerequisite in content and production.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design brand. The design industry has accumulated many years and many design cases, hoping to help you.