How to meet the needs of consumers after the American economic crisis?

Since June 65438+ 10 last year, the market environment of the retail industry has changed greatly. The decline of customers' consumption confidence and consumption power, especially the decline of prices, has a great impact on the whole commercial retail industry, with sales falling by 10%. From the analysis, the whole passenger flow has not declined, and the passenger list has declined, which is greatly affected by the price factor. However, the trend of consumption upgrading has not changed, and the key lies in how to stimulate consumption power, including stimulating consumer confidence. The topic of innovation has also been discussed in the retail industry for several years. Innovation still comes from grasping the changes of the whole consumer and market environment. In addition, we should base ourselves on the present and focus on the future, that is to say, focus on the changing environment of Shanghai in the next ten or twenty years, and then consider the issue of innovation. The government should make some strategic long-term plans and consider Shanghai's business model. There are still some unreasonable places in the resources of commercial outlets in Shanghai. For example, hypermarkets above 180. If we continue to develop these hypermarkets that meet basic consumption, can we support Shanghai's personalized image as an international shopping paradise? This should cause enough thinking. The migration of population has brought different demands of consumers for local and international differentiated products, and the change of age structure has also brought different consumption hotspots, including new consumption channels and new consumption methods. People born in the 1940 s and 1950 s gradually entered old age and had strong spending power. People born in the sixties and seventies have entered the golden period of consumption, and they have very high requirements for brand and quality. Many post-80s people like Internet consumption, and some changes have taken place in their consumption channels, which need to be studied. The change of the whole market environment is still beneficial to the development of traditional retail industry. Shanghai has always enjoyed the popularity of its own domestic commercial brands. The holding of the 20 10 World Expo, including the latecomer effect, the coordinated development of the Yangtze River Delta, the construction of new towns in the suburbs of Shanghai and the development of rail transit, has brought us a very large market space. Commercial resources should be combined with the resources of the whole rail transit, which may be the new main development direction of Shanghai's commerce in the future. The government still needs to give some guidance in the innovation of the whole format. All enterprises are trying to transform the whole format. For example, some enterprises have established multi-format and cross-regional procurement management systems and logistics distribution systems. Some enterprises are also innovating in environmental protection. Innovation will inject new vitality, but from another perspective, innovation also means some investment risks. I suggest strengthening research in this field and formulating corresponding industrial policies, just as manufacturing and high-tech enterprises can enjoy certain preferential policies. I think we can encourage and support enterprise innovation through business innovation project declaration and preferential policies. The era of planned economy has passed, and all producers should bear in mind that your product is a choice market and a buyer's market. I recently went to a textile factory, where people said that the products they produce now are not the same as before. They really found the direction of traditional industries according to market demand, and they began to produce a "business shirt" for white-collar workers. By improving the design, the sales of the same product increased by 50%. Traditional industries must not be done and changed forever. Now is the era of scientific and technological development. People are making progress, society is making progress, people's thoughts are making progress, their quality is constantly improving, and their consumption is constantly improving. We must find new products. There are many things now, such as energy-saving products, nanotechnology, solar energy and so on. If these technologies are applied to ordinary people, there will definitely be a market. In addition, traditional brands should constantly improve their quality and upgrade their products. Many places are engaged in a street of famous products and old products, which is a good thing, but don't forget that products can't stay in the original position, and there should be brands suitable for new needs as an extension. In the market, we must investigate and innovate products to expand the market and cultivate users, so as to realize the organic unity of innovation and stimulating consumption. Zhang Xi: What our company does is actually one-on-one tutoring, which is aimed at primary and secondary school students. Generally speaking, it is a high-end tutor. I have worked in many industries before, including shampoo, toothpaste, soap, chewing gum, medical supplies and so on. Nowadays, the choice of education is based on traditional industries, and there are still many opportunities for innovation. The key lies in whether we can grasp the needs of customers. Education itself is indeed one of the oldest industries. We are engaged in education retail, and we are positioned in the middle and high-end market. Although the overall economic situation has been affected to some extent, from the service point of view, there are still many demand potentials of middle and high-end customers that have not been released. The key is who can provide innovative products. One of the most important advantages of an enterprise comes from its learning ability and various innovative factors. The scale itself cannot maintain the long-term success of this enterprise, otherwise, GM will not go bankrupt, and the century-old American store will not go bankrupt. Therefore, the most important thing is to grasp the ability of customers. In China, many demands of service industry have not been aroused. 70% of the employed population in the United States is in the service industry, while less than 40% in China. In fact, the service industry provides a lot of employment opportunities for the society, but it needs to be strengthened at the policy level and the degree of attention.