Silver-haired economy, also known as old-age industry and old-age industry, refers to the industry that is produced with the aging of society and specifically serves the consumption of the elderly. The silver-haired economy can be roughly divided into commodity economy, health care product economy and service economy.
With the acceleration of China's social aging, the pension industry known as "silver hair economy" is booming. Because it has hundreds of millions of consumer groups, the pension industry is also called "sunrise industry" by merchants.
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In the silver-haired economy, although the emphasis on the elderly industry has been increasing, businesses have gradually set foot in this industry. However, these shopping malls, which are dominated by middle-aged and elderly consumers, despite their high popularity, are obviously backward in hardware environment compared with other fashion shopping malls. In Beijing Fuxing Commercial City, in order to introduce more brands, the passage for customers to move around is extremely narrow.
Due to the limited area, some brands of counters do not have fitting rooms. In order to facilitate the elderly consumers to rest after shopping, Fuxing Commercial City has placed several chairs on the stairs, but it is difficult to see the comfortable service links similar to those set up in fashion shopping malls.
In fact, compared with young consumers, middle-aged and elderly customers need to enjoy thoughtful service in the shopping process. In other countries with relatively developed retail industry, shopping malls often rack their brains to produce various products that serve the elderly consumers. From medicines, pet food, home security and anti-theft systems, automatic dispensing and medication timers, everything is covered.