What is the direct stimulus of the rise of live broadcast with goods to the economy?

Today's live broadcast delivery mode is not "natural", but the evolution of commercial sales mode based on the development and progress of Internet information, technology and transportation. During the two sessions, Ding Xiaobing, deputy to the National People's Congress and secretary of the Hunan Working Committee of China Resources Group, pointed out that in the face of the epidemic, the advantages and functions of the e-commerce live broadcast industry or marketing model are more prominent, and it is playing an increasingly important role in tackling poverty, revitalizing rural areas and attracting employment. However, in the current operation of some live broadcast e-commerce, due to the lack of supervision of the live broadcast platform and the weak legal awareness of the anchor, false propaganda, false comments, extreme words, induced transactions and false transactions not only infringe on consumers' right to know and fair trade, but also damage the healthy business order of the live broadcast e-commerce industry. Ding Xiaobing suggested improving the access standard of live broadcast platform and improving the credit evaluation mechanism. Online celebrities who sell fake goods and forge traffic should be included in the list of dishonesty, announced to the public and included in the social credit evaluation system. Establish a self-discipline mechanism for e-commerce live broadcast and a consumer rights protection mechanism for e-commerce live broadcast platform.

I don't know if you have heard of "lipstick economy", which is the most popular lipstick in Li Jiaqi. Once lipstick sales skyrocket, it means that the economic recession is coming. Of course, it is not accurate to say that Li Jiaqi has dragged down the economy, but the fiery heat in Li Jiaqi indicates the beginning of the economic downturn.

The so-called lipstick economy means that women, as the main consumers, give up buying luxury goods and high-priced goods such as houses, purses and coats and become cheap goods that can still maintain their beautiful temperament, among which lipstick is the best choice. A lipstick costs tens of dollars at most, and there are various colors to choose from, so that you can still shine. Compared with bags and luxurious clothes, lipstick has the highest cost performance.

When consumers buy goods, they often face the problem of choosing which goods and which purchase channels in detail. These are all necessary spirits and time. When someone simply recommends a good link to you, it saves the capital of choice, so they have to. Under the new mode of e-commerce live broadcast, consumers can directly see the goods, and the anchor of e-commerce live broadcast can display the goods and try out the goods, which can make people quickly and comprehensively understand all kinds of information of the goods and quickly judge whether the goods are suitable for them. And it can reduce the loss of freight caused by returning the wrong goods, and also allow consumers to enter the shopping display scene in an immersive way.