Sohu Olympic Games-Time Report Scheme is released, and the online Olympic Games is about to start.
45 days before the opening of the Olympic Games, Sohu took the lead in releasing a detailed Olympic coverage plan. According to Chen Luming, vice president of Sohu and general manager of the Olympic Division, Sohu's Olympic reporting has obvious advantages in four aspects: comprehensiveness, authority, rapidity and video. The professional reporting team of more than 700 people also has a clear division of labor. They will cover all competition venues, the Olympic Village, the Olympic Main Press Center, the Beijing Olympic Main Operation Center (Beijing Olympic Building), the Beijing Olympic Technical Operation Center (TOC), the Beijing International Media Center (BIMC) and the Beijing International Media Center.
During the Games-time, Sohu will make full use of the official real-time data and information resources on its website to carefully develop the most comprehensive and authoritative Olympic information, such as comprehensive schedule, live broadcast of games, game results, news bulletins and so on. And create the most comprehensive, fastest and most intuitive online Olympic text and data broadcast in the industry, which will be the first such comprehensive, fast and accurate Olympic broadcast in the history of the Olympic Games and the history of the Internet. In addition, Sohu has Sohu TV, the core technology of network video acceleration, which is far ahead in the industry, ensuring that Sohu's graphic and video reports are delivered to the widest and largest number of netizens in China in the fastest, most professional and high-quality way;
At the same time, Sohu will have the most complete database of athletes in this Olympic Games, which will contain detailed information of all athletes participating in this Olympic Games; Sohu exclusively owns the online rights and interests of China sports delegation in online media, including Olympic sports teams and top domestic athletes. During the Games, Sohu will launch a series of exclusive Olympic columns to interview the champions.
On-site reporters from Sohu, Huaao and the Olympic Media Alliance will report the Olympic Games in real time to the maximum extent through advanced internet technology. Photographers will also use instant shooting and instant transmission technology in major competition venues, so that reporters can see and upload real-time photos online while pressing the shutter.
In addition, a series of Olympic commentary columns attended by well-known experts at home and abroad will analyze and comment on the Olympic events in real time, and analyze the real background and deep meaning behind the Olympic Games. And a series of online activities such as "Olympic conjecture" have closely linked hundreds of millions of netizens with touching Olympic events. Sohu's Olympic coverage fully integrates the superior resources of all Olympic Internet content sponsors and new media broadcasters, and will surely become an unprecedented Olympic visual feast including all Internet expressions such as pictures, texts and videos.
Internet has become an important media for the Olympic Games. Sohu is the most concerned.
With the identity of Olympic sponsor and the best and most comprehensive Olympic resources, Sohu's advantages in Olympic reporting have been recognized and selected by the largest group of netizens.
Tian Tao, vice president of market research at CTR, an authoritative market research institute in China, said that the Olympic Games, as a major event of great concern to the people of China in 2008, will surely attract more people's favor. Internet is becoming more and more important for the information dissemination of the Olympic Games. During the Olympic Games, online video will surely become an important medium for netizens to contact the Olympic Games. As the sponsor of Internet content service for Beijing 2008 Olympic Games, the marriage of Sohu and CCTV in Olympic broadcasting will definitely enhance the Olympic communication effect and media value of both parties.
Ruan, senior vice president of iResearch Consulting Group, an authoritative Internet research institution in China, said that the latest survey report of iResearch showed that Sohu's report on the torch relay during the pre-competition warm-up period was affirmed by users. Sohu was the most concentrated online media for the torch relay audience, with 62.2% of netizens watching the torch relay through Sohu and 49.7% watching the torch relay on Mount Everest. After learning about Sohu's status as an Olympic sponsor and the rights and interests of related Olympic reports, users tend to choose Sohu media far more than other portals, and 83.0% of netizens expressed their willingness to obtain Olympic information through Sohu during the competition, which is about 29 percentage points higher than the second place.
With the approaching of the Olympic Games, Sohu's Olympic advantages are increasingly prominent. From the collection of the Athens Olympic flame, to the global relay, and then to the domestic torch relay, Sohu is the only portal in the world that tracks reports in real time. Especially in the report that the Olympic flame climbed Mount Everest, Sohu also created the highest peak in the history of Internet reporting: Sohu put into use the first satellite live broadcast car in the global Internet industry; It has successively realized the world's first online video live broadcast of Everest Base Camp at an altitude of 5,200m, the 24-hour real-time online video live broadcast of the world's highest peak, and the four-way live broadcast of the world's highest peak ... These new live webcasts have established Sohu's absolute leading edge in independent reporting, video reporting, satellite live broadcast and other fields. According to this, some experts predict that the Beijing Olympic Games will be a watershed in China's Internet industry, and Sohu will further consolidate its position as the first gateway by virtue of the Olympic Games.