The price of a bottle of Ayun mineral water is a little cheaper than most of Starbucks flagship products. Catering companies all know that chain restaurants have designs for cooking. This design includes not only cooking design, but also cost control and customer psychology. In the face of unfamiliar menus, think about whether most people tend to choose low-priced products with moderate prices. Will not choose the lowest price. Because most people don't want to look timid in front of waiters, but they don't choose too high, most people don't want to be suckers until they decide what will happen to this restaurant.
The menu classification of menus is similar to the enterprise classification mentioned in Boston matrix. They are star dishes with high profit and low cost, and they are the food that restaurant customers want to buy most. Beef dish, this dish has high cost and good profit. Bobcat dishes, their cost is not high, the profit rate is good, but the order quantity is very small. Dog food, this kind of food cost and profit are not low, and few people order it. What is the value of dog food in the canteen? Play a role in the transformation of star dishes in cafes. Don't think that dog food is bad enough. A "dog" should also have some conditions.
Most importantly, it can be directly compared with the star dishes and bobcat dishes in the canteen. Let customers feel that the stars or bobcat dishes sold in restaurants or cafes have higher trading utility, which is what richard taylor, a professor of finance and behavioral science at the University of Chicago, called "people's motivation to trade". In addition, according to Li Yunzhu, there is the advantage of being a dog dish. Low management cost-plastic bottle packaging is not easy to be damaged and the product has a long shelf life.