Matters needing attention in situational marketing

Different marketing methods will directly lead to different results. The reasons are different, but it is undeniable that different strategies of situational marketing will inevitably affect the relationship between salespeople and customers. As a new marketing method, situational marketing has attracted more and more attention from the industry.

Example: Xiao Li, a marketer, visited a customer as usual. It is said that this customer is Xiao Li's related household and should be easy to communicate with. That morning, the customer was punished by the regulatory authorities because of product quality problems, and he was in a very bad mood. When Xiao Li visited in the afternoon, no matter how Xiao Li communicated, the customer refused and finally had to give up. After discovering the problem, Xiao Li continued to visit after the customer commendation meeting and quickly reached an agreement with the customer. This is a typical successful case of situational marketing.