Q&A guests:
Shi Beichen, public relations partner of Zhengyang, chief content officer of Zhengyang New Media. He used to be editor-in-chief of Phoenix Technology and public relations manager of LinkedIn China. He has served as a media technology columnist for The New York Times Chinese website, FT Chinese website and Tencent Renren. The interface has members from the media alliance. I have been engaged in public relations, marketing, media, community operation and business for many years, and am good at writing.
I believe that everyone is unique, but many people's lives are old and monotonous. How do they get inspiration from ordinary life and express their uniqueness smoothly? If life is really ordinary, is it not suitable to be a media person?
Shi Beichen: It is precisely because life is ordinary, old and monotonous that you need to read more books, experience more and observe more, so that your life can become extraordinary and there is nothing to write about. :) Everyone can be self-media. The key depends on whether you want to do it yourself and whether you have a strong curiosity about a certain field. It is not difficult to be a media person if you are curious enough to invest time and energy to accumulate and output continuously.
Since most media people still need to rely on their existing full-time jobs to support them, how can they win the favor of platforms or industry companies through writing?
Shi Beichen: I actually suggest that it is more appropriate to start with interest and enthusiasm. If you expect to find a job through writing-although I benefit a lot, it's not a cost-effective way. You and I suggest you write something that interests you. After writing, you feel that you can push yourself and others, and you will find your audience. There will be many unexpected gains at this time. At first, the purpose was too strong, and I couldn't get it, but I lost it.
As a vertical self-media person, I have been focusing on writing in the field of intention, and my work is also a game. However, writing in spare time will not only lead to insufficient time, but also lead to low output. There are only four articles in January. How to balance work and self-media writing? And made some progress in the field of media?
Shi Beichen: 1, there is always not enough time. When Stephen King Kong started writing novels, he also went to work during the day and came back to write novels at night. Only after his works became popular did he quit his job and become a full-time writer. The lack of time tests our ability to use time and how to use fragmented time to read and write. My own example is:-Four years ago, I needed a whole time and an undisturbed and quiet environment to write the whole article, which was often only written in the middle and finished the next day; Three years ago, my work became very busy. In order to meet the deadline, I wrote in a taxi or even on the steps of a bus. Now, as long as I have free time, I can write one or two paragraphs, and then concentrate on sorting out or modifying the drawings after a little longer. Time is never enough. If you think writing is particularly important, set aside time to write. Four articles a month, if you can ensure high quality, the output is not low. My recent output frequency is one article a month, but I guarantee that every article will still be useful after three to five years, so I won't be anxious about low output. 2. How to make progress in the field of self-media? This question is a bit vague. Everyone's goals are different. My personal goal is: how to help individuals grow through scientific and technological means and establish influence in this field. So instead of chasing hot spots, I pay more attention to whether my writing is still valuable after ten years.
Will it involve user research when writing? If so, how is it generally carried out?
Shi Beichen: I can use all the methods related to the topic. Suppose I want to write an article about Uber, I will pay attention to Uber's news and comments online and watch Uber's recent policies and interesting activities. If I want to take a taxi, I will consciously use Uber and Didi. When taking a taxi, I will chat with the driver and ask him what he thinks of Uber and Didi, and I will also chat with colleagues and friends at ordinary times. I will also ask him what he thinks of Uber and what he thinks of using Uber. In addition, I may also look for research reports in the fields of transportation and smart cities to read, so that I can read them from a more macro perspective.
Look at the taxi from the angle.
Author: Good question Jun
Link: /p/d9d 1db9bad6 1
Source: Jane books
The copyright of the simplified book belongs to the author. Please contact the author for authorization and indicate the source for any form of reprinting.
Author: Good question Jun
Link: /p/d9d 1db9bad6 1
Source: Jane books
The copyright of the simplified book belongs to the author. Please contact the author for authorization and indicate the source for any form of reprinting.