However, airports are different and cannot be moved or closed at will with the changes of the market. On the other hand, as long as there are flights at the airport, there will be income, regardless of the income of airlines. Therefore, the primary task of airport marketing is to attract airlines to provide cross-border logistics and transportation.
The second largest marketing target of the airport's main business is the government. As we all know, most airports in the world are invested by the government, so airports must sell their advantages to the government in order to get more attention and support from the government.