The core business of Easy Car

Easy Car Network is the largest online shopping guide platform for automobiles in China. Through the comprehensive integration of media platform, product platform and interactive platform, a unique trinity operation strategy has been formed, which has achieved the coverage of the whole process of automobile consumption. Easy Car Network provides local services in hundreds of cities, and takes the lead in accurately guiding users with all-IP directional technology. Through the seamless service system from car inspection, car selection, car purchase to car use, we provide users with full care related to car life.

As a new network development platform with dual characteristics of new media and new economy, Easy Car Network is the owner and provider of the core data of the automobile market, covering thousands of cars under more than 100 automobile brands, with tens of thousands of models, tens of thousands of videos, millions of car pictures, tens of thousands of dealers and their real-time quotations. The vehicle database, photo library and quotation library with the largest scale, the most accurate data and the most timely update in China have been built.

Che Yi. Com is an integrated marketing solution provider for automobile manufacturers and regional distributors. Through a brand-new three-level and two-line marketing integration strategy, Yiche. com integrates its own superior resources, and takes marketing management and application background, advertising marketing system, offline marketing means and website editing and operation system as marketing means, and puts forward a series of integrated marketing schemes for three-level merchants of automobile manufacturers, manufacturers' regions and dealers to realize the marketing demands of automobile manufacturers. In terms of brand and sales, manufacturers' regions and dealers finally become integrated marketing solution providers for automobile manufacturers and regional dealers.

Easy-to-use car is the largest used car information network platform in China. A network platform that provides services and related functions such as vehicle sales, purchase information release, online negotiation and communication, vehicle source detection, vehicle source comparison, online expert guidance, market information and so on for both buyers and sellers of used cars. Perfect and accurate matching of information between supply and demand sides. At the same time, Easy Used Car integrates superior resources such as used car trading market, brokerage companies and 4S shops, and combines its own evaluation team to provide comprehensive and accurate trading information services for businesses and individuals. CIG was established in 2003, headquartered in Beijing, with branches in Shanghai, Chongqing, Guangzhou, Wuhan and Nanjing, with more than 400 employees. It is one of the largest online marketing service agents in China. CIG is positioned as a "network marketing company in the digital age" and has long been committed to providing professional network integrated marketing solutions and providing customers with one-stop digital marketing services, including online advertising, interactive creativity, online public relations, interactive activities, website construction and optimization, search marketing, social marketing and wireless marketing. Xinyi Interactive adheres to and practices the three service concepts of "creativity first, strategy leading and technology driving", thus winning the trust of many customers and winning many awards and honors, including: China Effie Digital Marketing Award, Digital Gold Award, China Outstanding Marketing Award-Best New Media Marketing Award, China Interactive Online Advertising Creative Award, China Creative Communication Effect Award, etc. At the same time, it ranked third in the "Top 50 Internet Advertising Companies in China" published by Internet Weekly and Information Research Center of China Academy of Social Sciences, and won the Gold Award for Online Advertising Creativity and the Silver Award for Online Advertising Marketing.

As a technical online advertising agency, Xinyi Interactive took the lead in applying 3D technology on June 5438+065438+ 10, 2007, and built a listed product website for Ford Mondeo-Zhisheng. This is the first time that an automobile manufacturer has applied 3D technology. At the beginning of 2009, we successfully planned a new car launch conference in which domestic automobile companies applied ar technology to enhance reality in a virtual way for the first time. Numerous cases have proved that Xinyi Interactive has always been at the forefront of the network era, applying the latest technology and new media trends to provide customers with the highest satisfaction with digital marketing services. Mobile application is a mobile product R&D business that focuses on the whole process of automobile consumption. It extends the leading edge of new car consumption service and second-hand car trading service of Easy Car Company to smart phones and tablet devices, and provides a series of professional, instrumental and situational automobile service applications for intelligent terminal users in the era of mobile Internet.

On 20 10, mobile applications took the lead in launching the first Chinese automotive application in the vertical field of automobiles: Auto Connect. Since then, the team has continued to grow and the quantity and quality of products have been continuously improved. At present, there are more than 10 products such as automobile collection, automobile quotation, automobile illustration, automobile forum, automobile news daily, automobile brand house, etc., and the cross-platform coverage of iOS, android and Windows Phone 7 has been realized. Up to now, mobile applications have been able to provide corresponding products and services at every stage when users look at cars, buy cars, use cars and even sell cars, and a mobile product matrix focusing on the whole process of automobile consumption has been initially formed.