What aspects should packaging planning start from?

For enterprises, it is a good choice to cooperate with some marketing consulting companies in order to do a good job in brand planning and packaging design. Because in the process of brand planning and packaging design, if you want to make your own brand stand out in the market and win the favor of many consumers, you need to do market research in advance to understand the needs of consumers and competitors, so that you can be more creative and more in line with consumers' psychology when designing. Let's take a look at where brand planning and packaging design can be carried out.

1, comprehensive and scientific brand research. Brand research? Investigate what? Now there are more than10 million social brands, and there are countless brands in the same industry. How to break through among many brands is very important. A comprehensive and scientific brand research needs to fully study and analyze the market environment, target consumer groups and competitors, and provide accurate information guidance for brand follow-up planning and decision-making.

2. Determine the core value of the brand. What is the brand? Brand is an objective impression that can directly affect people's consumption behavior. A brand represents a product and a feature. When consumers want to buy dandruff shampoo, they will think of Wang Ba and Head & Shoulders, which is the value of brand communication. After a comprehensive and scientific brand research, the core value of the brand is determined according to the needs and characteristics of consumers.

3. Visual brand design. Brand image design and brand core value complement each other. Brand image design includes brand logo, brand story and brand emotion. Through brand visual design, consumers can have a vivid understanding of the brand and a concrete and vivid impression of the brand LOGO. Packaging is a part of the product, which transforms the product thinking into the visual language of packaging.

In fact, the most important thing in brand planning and packaging design is creativity and characteristics. At present, there are too many fakes and homogenized products on the market, and it is very rare to have their own characteristics, so it is easier to attract consumers' attention and stand out among similar enterprises or products. Therefore, enterprises can start from these aspects, so that brand planning and packaging design will be more attractive.