First, determine the news theme.
The core of the attraction of online news is "freshness". In order to make readers interested in news, we must first choose novel and distinctive news topics. We can start with hot topics, social events, industrial development and other aspects, pay attention to hot topics, and choose valuable news topics in combination with our own industries and fields.
Second, collect and screen information.
Collecting information is one of the keys, and relevant information should be collected through various channels. You can get the latest and valuable information through online search, social media, market research and interviews. By screening information, eliminating repetitive and irrelevant information and respecting facts, the authenticity and objectivity of news are guaranteed.
Third, write news articles.
When writing news articles, you need to pay attention to the following points:
1. Headlines should highlight the main points of news and attract readers' attention.
2. At the beginning, make clear the key information such as the theme, content, time and place of the news.
3. The text should combine facts and data, introduce the "five elements" of news (who, what, when, where and why) in concise and clear language, and present the highlights of news.
4. The ending should accurately and concisely summarize the theme and main points of the news, and at the same time guide readers to further understand relevant issues and information.
Fourth, choose a suitable publishing platform.
Choose a suitable publishing platform and publish the manuscript. You can choose your own corporate website, social media, news release platform and other online channels to publish. Only by choosing authoritative, influential and credible media can we get high-quality exposure and influence.
Fifth, optimize keywords and labels.
While publishing news articles, we should also use some optimization techniques to improve the exposure and search ranking of articles. It can be optimized from keywords, labels, classification and so on. Make news articles more easily included by search engines.
Sixth, reasonable publicity and promotion.
After news articles are published, they need reasonable publicity and promotion. Let more readers know about news and corporate information through social media, official WeChat accounts, advertisements and offline publicity. In addition, we should pay attention to avoid false information, invalid information and junk information, and maintain the authenticity and objectivity of information.
Generally speaking, online news release needs to pay attention to news topic selection, information collection, manuscript writing, selection of publishing platform, optimization of keywords and labels, and reasonable publicity, so as to improve the quality and influence of news.