I am an e-commerce platform service, so today I mainly talk about the choice and precautions of e-commerce platform. When it comes to the B2B platform of e-commerce, many people think of platforms such as Alibaba, HC, Electromechanical Home, and China Business Internet for the first time! As for the quality of these platforms, Xiao Q doesn't explain much! Xiao Q will talk about the choice of B2B platform at most:
1. Platform weight: Because many B2B platforms exist based on Baidu, 360, sogou and other indexes! Weight refers to the weight of the platform in these indicators (0- 10). The higher the weight, the more frequently the index (Baidu Spider, etc.) collects information. ) and the higher the ranking of the target information.
2. Platform traffic: There are two kinds of traffic here; First, customers who search for keywords or information through the "index" directly reflect the ranking number of this platform information on the index. The higher the traffic, the more homepages of this platform, but you must look at the index surface. If it wants you to fall, you have to fall, and its survival strength is relatively low and its survival cycle is not long. The second is customers who directly enter the platform. This traffic can directly reflect the popularity of the platform. The higher the traffic, the stronger the survival strength, and there is no need to rely on others.
3. Collection volume and collection rate of the platform: Collection volume refers to how much published information is collected by relevant indicators; The inclusion rate is the ratio of published information to inclusion. Because many people are used to searching for information through Baidu and other indexes, business owners pay more attention to the ranking of Baidu and other indexes, and inclusion is the basis of ranking. If the published information is not included, there can be no ranking; Generally speaking, the higher the volume and rate of inclusion, the higher the number of words will be!
4. Ranked words: Ranked words are the information of the top five pages of the ranking index. In fact, this is what business owners want most; But you can't just look at the quantity. You should know the ratio between the number of words included and the number of words ranked. The higher the proportion, the better!
6. Price and cost performance of paid promotion: Most people will choose B2B platform, mainly because the price is relatively low and the platform promotion is relatively affordable! So I don't mind choosing expensive platforms and service packages. If the price on the e-commerce platform is too expensive, don't directly promote the quotation of Baidu and 360. Therefore, I personally suggest that the promotion platform should be mainly below 3,000 yuan.
7. Service corresponds to customer service: no one wants to spend money to feel guilty. If you encounter unclear questions, it is normal to ask customer service for information, but you should respond every time you ask questions! It will make people feel depressed!
That's all Xiao Q can think of at present. He doesn't make a summary at ordinary times, and his writing is not so good. Xiao q hopes to forgive me. Of course, if there are still some questions, we can communicate with each other later!