2
Keyword system operation: A, keyword selection (the selection method is: A Baidu bidding background keyword tool B tool center Ming Aauto faster C Baidu drop-down box D related search)
B, keyword matching (for keywords with large search volume and few words, accuracy or phrase+accuracy is generally the main; For new accounts, keywords are mostly the core)-According to keywords, every match is possible.
C, keyword price and ranking (according to Baidu tool: promote live broadcast) Adjust the price (note: Baidu search front desk ranking is occasionally inaccurate), and there are promotion positions and promotion link positions that need constant attention.
Multigraph
three
Creative writing: (creative title, first line, second line) different rankings, creative writing is different. Need to be written in combination with other product rankings.
four
URL link: (default access URL- computer URL, display URL- URL displayed to netizens, mobile access URL- URL on mobile phone, mobile display URL- URL displayed to netizens on mobile phone).
Note: For different keywords, targeted pages are needed.
five
Budget setting: (general reservation setting, planned budget setting)-We should grasp it in time.
Multigraph
six
Setting of promotion area: you can set any area or area where you want to put products (account promotion area and planned promotion area can be different, and when the settings are different-the planned promotion area shall prevail).
Multigraph
seven
Time period setting: the time period of product display (time periods can be set for both accounts and plans, and the plan shall prevail if there is any difference).
Multigraph
eight
Reject search words: there are two kinds of wasted search words for netizens-the need to avoid waste (divided into accurate negative keywords and negative keywords).
nine
Data statistics-analysis: daily consumption, click volume, click rate, exhibition volume, conversation volume, product sales volume, etc. need to be counted daily, and adjusted and changed.
10
Quality optimization: When the account has been established, the most important task is to maintain the account (emphasis: quality optimization).
Keep up with Baidu's update-new style and promotion: Baidu will have new products and new display forms for some time, so it must keep pace with the times (recent new styles of Baidu: flash casting, graphic promotion, etc. )
Question 2: How can Baidu bid for a good result? 1. No matter the account, it didn't last long. So I don't know the bidding effect of Baidu at all, and I can't adjust my strategy in time.
2. Bid high to win the first place. In fact, this is completely unnecessary. Single-valued products don't need to be ranked first. There are many peers bidding for some popular keywords Baidu, and users often compare and analyze them. Many times, they may not choose the first one.
3. keywords remain unchanged, and creativity remains unchanged. We must constantly monitor how much traffic keywords bring, so as to analyze whether the keyword selection is accurate. For those keywords that attract little traffic, consider adjusting the keywords. Only by constantly updating ideas can we know which ideas users prefer and find out the shortcomings of ideas.
4. The keyword price and matching method are never modified. The price of keywords must be constantly monitored and then adjusted, because the higher the pay, the higher the return, and it is necessary to rationally analyze the price and popularity of keywords. The matching method of keywords also needs to be changed, depending on how users search. If there is no match, you can choose a negative match. How inaccurate the traffic is depends on whether the keywords are widely matched, and then it can be adjusted to phrase matching or exact matching. How to always choose extensive collocation, a lot of money is wasted.
1, time setting Baidu's bidding time should be selected during working hours as far as possible, which will be effective. If the customer service staff is not online after working hours, the user's information consultation questions cannot be answered in time, and they may leave and wait until the customer service staff is online to answer them. Maybe the user has already bought it on other websites. In addition, it should also be set according to the living habits of the target customers. For example, if your customer is a white-collar worker in the city, he usually likes to consult after work at noon or at night, so he can leave it here for a few hours, and of course, make sure the customer service is online.
2. The regional setting depends on the products to be promoted. Some products are suitable for nationwide promotion, so there is no geographical restriction. Some products are only suitable for local promotion, so you can set the bidding account locally, otherwise a customer from other provinces will click your advertisement but not buy your product, which will also cause a waste of promotion expenses. Some products are in great demand in some cities, so these cities can be regarded as key areas. But Baidu bidding can only be accurate to the provinces, while Google bidding can be accurate to the urban areas.
3. Subdivision promotion plan If you do more keywords, you must subdivide them well, which is good for management. The keywords below each promotion unit should be in line with the theme and not misplaced. When choosing keywords, you should know what the needs of the target customers are, and try to choose the existing words in the customers' minds. You can choose Baidu keyword tool to filter. Generally, keywords with a search volume of 10 to 500 are chosen, which is too popular and the competition is fierce. Don't use unit bidding or promotion plan bidding, but bid separately for each keyword. In creativity, we should quantify the selling points of products, pay attention to the shaping of credibility, highlight the unique advantages of products, and insert wildcards to let users actively match in search. Generally speaking, there must be a wildcard in the first 28 characters of the title.
4. Promotion expenses limit Some enterprises spend tens of thousands of dollars a day on promotion expenses, but the inquiry volume is not high. What is the reason? In fact, Baidu's bidding sometimes brings invalid or malicious clicks from some competitors, which is inevitable. Therefore, enterprises should control the promotion expenses according to their own actual conditions, of course, not too much, otherwise the effect will be bad.
Choosing keywords is very important.
Question 3: Let's talk about it: What should Baidu do in bidding? Baidu can, or go to a special educational institution to study.
Question 4: How is the daily budget of Baidu bidding calculated? Bidding for three years, the budget is mostly strangled by enterprises, and the first one stipulates how much you spend every day.
The second is that according to the characteristics of the industry, similar to medical care, the daily budget is not a few k, so it is useless.
Tourism depends on what market you do, domestic and foreign, and seasonal factors.
Having said so much, I think it's all nonsense. You have to make this budget well, and it depends on your promotion time.
In fact, the purpose of bidding is to transform,
The first step is to do a good job in thesaurus, dig it out through keyword tools and sort it out.
The second step is to upload the plan, write the idea, and make a good transformation corresponding to the landing page.
In the third step, the new account suggests to increase the price to obtain data, so as to know what kind of words have good conversion effect.
The fourth step is to optimize the account and reduce the conversion cost.
Cycle these four steps, thank you.
Question 5: How to do a good job in Baidu bidding and what aspects should be considered in a good project! Ask the great god for guidance! Thank you. 1. major: use professional people to do professional things and recruit relevant network promoters.
2. Diligence: The network and industry are changing rapidly, so we should pay close attention to industry information, visitor reports and update the website.
Third, creativity: analyze customers' concerns and make your creativity refreshing to visitors.
Question 6: How to manage the promotion period of Baidu bidding? The timing depends on your specific industry. Select the time input corresponding to the user. If there is enough money, it will be open 24 hours. If limited, select working hours and 8- 1 1 pm. There is no absolute need to combine this with the characteristics of your industry.
Question 7: How did baidu promotion do this without an introduction? Everyone knows that it is a promotion method of pay-per-click; Contact Baidu staff to open it! I hope I can help you and adopt it.
Question 8: I want to promote Baidu's business. How? Just join baidu promotion directly. You can apply for the number on the page or directly on the e Baidu page.
Question 9: What can baidu promotion do more effectively? What form does the company website want to promote Baidu but not baidu promotion? We need to be clear about this. The form of baidu promotion is keyword payment. The purpose of purchasing keywords is to let customers enter our website through Baidu. The common sense of SEM will not be explained. Customers enter our website for their own purposes and are interested in the target keywords. We just need to impress our customers through picture display, quality description and price advantage. There are of course brand advantages and similar comparisons. A series of complex marketing things are presented to customers, and customers may be interested in buying products. But you know, customers need to wait a while to enter the website, and then they will be impatient when they see complicated information. Finally, the page bounce rate is extremely high, there are many IPS, too few PV and too low conversion rate.
What baidu promotion lacks is not traffic, not visitors. We want baidu promotion to be effective, and the ultimate goal is to start with the website. Website is the infrastructure of information transmission and purchase agreement that visitors finally visit. The website is bad, how to promote the network? Internet marketing is pure nonsense.
Customers enter the website through baidu promotion keywords, which have screened their needs. When searching for keywords in Baidu, customers have shown a clear intention. We need to consider the production space of web pages from the aspects of cognition, understanding, comparison and purchase. Of course, this involves marketing. Baidu promotion's landing page can be changed at any time. We can classify the keywords of the account through these four links, and then display them on different pages. The cognitive link page is a detailed product description. Just make it clear what product it is. To understand the linked page, it is necessary to further elaborate the specific information of the product, so that customers can get a clearer answer. Comparative links are simply shelves of similar products. After the quality is not much different, it is the price, and the price advantage is great. Marketing customer service will take the lead in the final purchase. How to say, how to say, if the marketing customer service can't flow freely, the previous work will be in vain.
Therefore, when the effect of baidu promotion is not good, look at your own website first. Is it too vague to show specific customer needs? We can keep it as simple as possible. As Steve Jobs said, concise words are omnipotent. Don't complain about the work ability of promoters. Only those who do it know the hardships of promoters. Grasping the links in the website and paying attention to improving the customer service ability will greatly enhance the effect of baidu promotion.
Question 10: baidu promotion 1 How to do it? First of all, it must register an account in official website, baidu promotion, and provide relevant enterprise qualifications, waiting for approval.
2. You can also open an account directly through a regional distributor in baidu promotion.
3. There are many products in baidu promotion, such as search promotion, Baidu Internet Alliance and information flow. Choose according to your own needs.
4. If there is a problem with account construction, you can consult Baidu customers in real time.
If the account is large, it's best to hire professionals to operate it.