Preparation before new project promotion:
The first is the basic analysis of the work. Analyze the material and technical basis, farmers' quality, rural folk customs and the ability and quality of village cadres in the promotion area, and make ideological preparations.
The second is to make a careful plan. Planning objectives should be practical, clear and definite, and what is not said should not be ambiguous and impossible to achieve.
Third, the plan should communicate with the leaders in the promotion area, listen to opinions and make changes according to the actual situation.
Fourth, the plan should be recognized by the competent authorities and strive for support. The fifth is to combine the planned objectives with the personal performance appraisal of the sponsors.
Establish information feedback mechanism:
In agricultural technology extension, a feedback mechanism is established for all kinds of information appearing in the extension process, and information is collected and processed according to the feedback information, and the extension projects are processed in time according to the information. First, there are smooth information circulation channels; The second is to establish a supporting consulting service system; The third is to establish a feedback and supervision mechanism for mobile information.
Timely and accurate delivery of information:
The first is to refine and process information. When promoting a new project or technology, information collection has been completed and there are rich materials, but it may not have the conditions for communication and transmission. It is necessary to check whether the prepared materials can express clear intentions and communication goals, and refine the materials to make them convincing and easy to understand.
The second is to present complete information and related materials to farmers comprehensively, accurately and vividly, so that they feel meaningful, interested and willing to listen and understand.
Third, in the process of information exchange, we should pay attention to the feedback of listeners and constantly arouse their thinking about the problems they are talking about. Fourth, make full use of existing local publicity resources, such as radio, television and blackboard newspaper. You can also improve the timeliness and accuracy of delivery by distributing leaflets, designing questionnaires, interviews, scientific lectures, training and other methods.
Reasonable selection of training time and place:
It is very important to train farmers in agricultural technology extension. Information is transmitted to farmers through training, and farmers' requirements and potential problems are fed back through interaction during training, so as to realize interaction and promote popularization.
1. Reasonable arrangement of training time: Appropriate training time can improve the training quality and ensure the training effect, including the length and distribution of training time. Such as off-season centralized training, production site guidance, etc. Specific guidance is a very important link in the production process.
The combination of centralized training and on-site production guidance can not only ensure that farmers learn systematically and comprehensively, but also closely link with reality, so that farmers can see, touch, learn and use it.
2. Set up training places reasonably and choose the way suitable for farmers: the training base should be arranged in the central area where farmers are concentrated as far as possible, and the training places should be located at least in towns and villages, and training can be carried out in villages if conditions permit.
We can vigorously promote the mobile training vehicle, arrange the training place in a place nearest to farmers and convenient for training, implement one skill and one training, minimize the training cost of farmers, ensure the number of participants, and improve the quantity and quality of training. Training methods should be appropriate and can be carried out in various ways, such as promoting teams, hiring experts, and farmers' leaders.
Strengthen communication:
First, make a good first impression, pay attention to appearance and facial expression, language style, self-confidence and so on.
The second is to be intimate friends of farmers, correctly handle the relationship with farmers, and be more in-depth and concerned;
The third is to "identify" with farmers before communicating with them, cultivate feelings with farmers and narrow the distance with them;
Fourth, the technology should be excellent and be good at using people's psychology of believing in winners to make farmers interested in promoters;
Fifth, correct the relationship between "teaching" and "learning" and learn from the masses in the interaction with them. Agricultural science and technology, agricultural production and management methods are changing with each passing day, and agricultural extension personnel should be sharp-minded, constantly learn new things and pass them on to farmers;
Sixth, agricultural extension workers should serve warmly, treat others equally, be simple in style and humorous.
Improve farmers' ability to accept new technologies;
First, let farmers witness the demonstration results of new technologies. "Seeing is believing" and "seeing is believing", so "achievement display" is a very important link as a procedure of agricultural extension work.
The second is to stimulate farmers' interest in new technologies. Interest is the premise of stimulating and promoting behavior change. Therefore, stimulating farmers' interest in "accepting agricultural innovative technologies" through appropriate methods is conducive to the development of extension work.
The third is to let farmers trust promoters. The same innovative technology, promoted by different people, has different effects. Farmers are generally more likely to accept and adopt the words of trustworthy and prestigious people. Extension personnel should make friends with farmers, improve their level and become their idols.
Fourth, choose to promote this new technology when farmers need to use it. Farmer friends are willing to "learn now and use now". Knowledge not immediately used is easy to forget after learning, and the effect is good. Therefore, training should pay attention to timeliness, learn before using, and then use after learning.
Fifth, popularize new agricultural technologies to farmers by comprehensive methods. Promotion activities should make full use of radio, television, demonstration, visit, operation, discussion and other forms. Conditional promotion organizations should try their best to use multimedia teaching and combine sound, video and animation to improve the promotion effect.
Sixth, support the popularization of new agricultural technologies. It is beneficial for farmers to adopt innovative agricultural technologies and solve various problems before, during and after delivery.
Flexible response to emergencies:
Agricultural technology popularization is prone to accidents, especially when farmers encounter various problems in applying new technologies, new varieties and new methods, they should go to the front line to observe and analyze them in time and deal with them in time. Dare to face the reality, if it is the problem of extension personnel or the project itself, it can give farmers a positive answer and accept others' opinions with an open mind. Gentle words, empathy, timely feedback, timely summary.