2065438+May 2004, recommended by Sequoia Capital China, Shenzhen Dong Peng Beverage Group decided to entrust Mei Cheng to study the brand positioning strategy of its main product, Dong Peng special vitamin functional beverage. After two months' investigation and analysis, Mei Cheng submitted the Research Report on Brand Positioning Strategy of Dong Peng Special Drink, which accurately positioned the main consumers of Dong Peng Special Drink.
2021May 27th, Dong Peng Special Drink was listed on the A-share market. Recently, the performance report of Dong Peng Beverage 202 1 was released. The company's revenue was 6.978 billion yuan, up 40.72% year-on-year, and its net profit165438+93 million yuan, up 46.90% year-on-year. The data is very bright. It is worth noting that during the reporting period, the sales volume and market share of Dong Peng's special drinks surpassed Red Bull for the first time and became the first brand of energy drinks in China. You can go to Baidu.