Franchise stores are relatively stable.
Joining a well-done chain store can actually have a stable income, and not all franchise stores are pits. For example, in the milk tea industry, although there are pits of "answers" to milk tea, they are all milk tea brands opened by people in Taiwan Province Province, such as coco, which are relatively unreliable. The addition of cooked food such as delicious duck neck is also guaranteed. Speaking of disadvantages, if you join other people's brands, you can't do much. Because it has been developing under the constraints of others, it can only be used as an income. If a store can't expand effectively, can it still be called entrepreneurship?
Opening your own shop is called starting a business.
If you are ambitious, you should establish your own brand and open your own shop. Although opening a shop by yourself is more risky, it is more imaginative. I can develop flexibly without the constraints of others. There are several very good cases recently, which are worth learning from. 20 12 Xicha, developed from a small tea shop, is a milk snow tea that competes with Xicha. These two stores grew up in a short time, and today they have a market value of several billion. This way of opening a shop can be called entrepreneurship.
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If you just want to have a relatively stable income and don't have to worry about complicated issues such as decoration, training, supply chain, procurement and design, then find a brand to join, but don't call this behavior entrepreneurship. If you really want to start a business, open your own shop, realize your ideas and snowball.
Starting a business, joining a franchise store or opening your own shop mainly depends on the individual actual situation of the entrepreneur. If you don't have too many advantages, too much entrepreneurial experience and thinking when starting a business, groping is a time-consuming and labor-intensive marathon with great entrepreneurial risks. Therefore, I suggest that you start with franchise stores, and the chain headquarters will have a set of mature and practical operation plans, so that stores can quickly open the market. However, it should be noted that there are too many joining platforms in the market, and the motivation for attracting investment is not simple. Many joining platforms are not long-term, and many people plan to get tickets to run away. To investigate whether a franchise platform has a prospect or a short platform, we can analyze it from these angles: demonstrate more on the project and be careful of snacks, such as steamed stuffed buns, bone soup and milk tea. , are the most popular online celebrity projects in the market, and the focus should return to the consumption prospect of the project itself. Many so-called online celebrity projects, which have been heated overnight, are often Cheng's three axes, which will create momentum but lack product advantages. Think about it, even carving brisket now. Don't visit model stores, visit franchise stores. The model store is a store that the franchise platform strives to build. Originally, it was used to inspect franchisees, which is naturally like flowers, but the actual franchisees are often two different things. Investigate the background of joining the platform and try to choose a platform with more than 5 years of operating experience. After 3 years, the general platform will see its real operational strength, including the prospects of operating projects. After five years of platform management and operation, the project is still developing healthily, which shows the credibility of the project development. Don't choose a platform with zero initial fee. The platform with an initial fee of 0 is actually the most unreliable, because its profit is based on the profit of late supply rather than the advantages of operation and management. Such an initial platform will not give you much help in operation and management, but you will be a big wholesaler after you enter. Of course, if you have a project advantage when starting a business and have a certain tolerance for entrepreneurial risks, it will be better to control the project if you choose an individual to open a shop independently.
Brother Fei's point of view: whether you choose to join or start your own business, you must first return to the essence of things. Entrepreneurs must first find out who you are, what you do and how to do it, refer to the challenges they may face in the future, comprehensively analyze their personal advantages, and see if joining or starting their own business is more suitable for them.
Who are you?
Whether you choose to join or open your own shop depends on different people. Everyone's experience is different, their learning ability is different, and their comprehensive quality will naturally vary greatly. Therefore, it is necessary to make a dialectical analysis of the industry's cognition and the core elements of project success in combination with personal advantages. There was a college student who packed two jiaozi around the school when he was an undergraduate. Although he didn't make much money, he even spent a lot of time and energy. However, this informal adventure made them experience all the challenges they need to face in opening a restaurant. After graduating with a master's degree, he decided to formally establish a catering brand in Beijing. In order to build the core competitiveness of the restaurant, he returned to his hometown in Changde, Hunan, and ate all the famous local rice noodle shops, eating more than a dozen bowls a day at most. Later, he found two most popular schools to learn from teachers, improved the production formula and technology, and made his own products. In order to verify the characteristics of the products, he invited the main members of the local catering association to rate the products one by one after eating. After being well received by the catering industry, I returned to Beijing to start a business. In order to attract the attention of traffic network users, he wrote an article "Why did I sell rice noodles after graduating from master's degree", which quickly exploded the network and attracted more than 2,000 die-hard fans. Not long after the opening, one day I found a "heavyweight guest" ordering a takeaway in the store and delivering it in person. This time, during the delivery process, he was "forced" to accept the investment of this guest. This person is Xu Xiaoping, the co-founder of New Oriental, the founder of Zhenge Fund and a well-known angel investor. For entrepreneurs like Zhang Tianyi, who have strong self-learning ability and excellent personal psychological quality, they can often sum up a set of their own methodology through trial and error, investigation and investigation in the early stage. The premise is that his past campus entrepreneurial experience has prompted him to have a deep understanding of the industry and know what he wants.
Do what?
Most people start a business for the sake of starting a business, and they have not found the original intention of starting a business. Every time I meet an entrepreneur who asks me to introduce investors, many people answer irrelevant questions when talking about the original intention of starting a business. But if you want to ask him what scale he wants to achieve, the top-level architecture design often can't answer. There is an entrepreneur who wants to open a coffee shop in downtown Chongqing. To this end, he visited many franchise brands and found that the industry competition was too fierce. Even if he joins a brand, it may not be guaranteed that he will not be crushed by other competitors. So, return to the original heart. His original intention of starting a business is to be a "distinctive" and "competitive" coffee shop, which can be made into a chain brand in the future. A coffee shop with its own brand needs its own cultural characteristics and a reproducible operating system. Obviously, joining other brands will make the first store much easier. However, the problems encountered in the process of building independent brands in the future can not be solved by brand joining. Finally, he chose to start his own brand and began to think about the key elements of a successful coffee shop. After that, I went to Hongkong, Taiwan Province Province, Singapore and other places to learn how the coffee shops with the most local characteristics and prosperous business operate and create their own business characteristics. To this end, I have been working in some stores for several months. The purpose is to deeply understand other people's recipes and production processes and learn management skills. A year later, he opened three self-owned chain coffee shops in Chongqing with a turnover of more than 20 million. Only by knowing the initial intention of starting a business, having a clear plan for what to do in the future, and minimizing the potential risks in the process, can we increase our chances of success in starting a business.
How come?
For many years, I have observed many entrepreneurs, both those who failed and those who succeeded. The core of their success depends on whether individuals know themselves accurately, judge opportunities and have a deep understanding of the industry. Risks and challenges of self-employment. Taking the road of independent brand entrepreneurship requires a deep understanding of the industry, and entrepreneurs often have a strong sense of pressure resistance and risk control. However, if the entrepreneur's learning ability is strong enough, he can follow the basic laws of business, make full preparations and choose to start his own business first. Risks and challenges of starting a business. For entrepreneurs with relatively weak personal learning ability and poor ability of industry research and summary methodology, choosing to join in entrepreneurship can reduce the risk of coping with challenges. In view of the existing joining environment, as entrepreneurs, we should be able to identify the risks of a joining project. After all, the current joining projects are mixed, and it is difficult to distinguish between true and false. Whether choosing to start a business or join a business, entrepreneurs need to spend a lot of time and experience, fully study the industry, find out the core competitiveness of the industry and cultivate their own core competitiveness, which is the key element of starting a business: choosing to start a business or join a business depends on the entrepreneur's personal understanding of the industry and analysis of personal ability. Combine your original intention, carefully compare the industry benchmark enterprises and find the key elements of success. When starting a business for the first time, use the least start-up capital as much as possible to verify whether the opportunity belongs to you. Remember to share your circle of friends if you like, maybe it will be useful on your way to start a business one day. To learn more about Gefei's Q&A, please subscribe to the headline "Q&A of Entrepreneur Actors". If you are satisfied with my answer, please share it with me.
Joining or going it alone is not a problem. With the development of economy and social progress, people not only pursue food and clothing, but also spiritual enjoyment, and brands enter everyone's life. Personal era is drifting away, and brand chain is the future development trend, which has long been the norm in western developed countries. Direct operation, joint operation and joining are the most common operation modes. Because of this, all kinds of so-called franchisees are mixed. Li Kui jy meets Gui Li, and antlers in Antlers Lane are all over the street. Some swindler companies package themselves so tall, with exquisite websites, high-grade office buildings, enthusiastic investment personnel and all-round services of food, clothing, housing and transportation. Once you get the initial fee, you can live or die, no matter what. Brand joining should have at least two direct stores, which have been in business for more than one year, and have been filed with the local commercial authorities, which can be found in the commercial franchise information management system. If you can't find it, you are not qualified to join. The above are liar companies, so what are the advantages of regular franchise companies?
After the market precipitation, the brand effect of regular franchise brands is great;
The company provides a series of services such as site selection, design, training, distribution and operation, which greatly facilitates franchisees;
The company's products have been strictly controlled, the quality has passed, customers are welcome, and unsalable products can also be returned;
With strong support policies and the whole store export model, entrepreneurial Xiaobai can easily open a shop. Of course, opening your own shop can save money, have greater autonomy in procurement and operation, and operate more flexibly. Even if you join a store, whether you can make money depends on your personal operational ability. In the current environment, no matter whether an individual opens a shop or joins, he needs to examine clearly and think carefully. For me, not opening a store this year is the safest investment!
I'm definitely not talking about advertising. Entrepreneurship is to pay taxes for the country, solve employment for the country, and seek benefits for employees. Finally, it is the entrepreneur's own interests. I got up earlier than the chicken, slept later than the owl, didn't play well, didn't earn any money, and lost my life. Joining chain stores is on this basis. Then pay management fees to famous brand stores, increase costs and make money with other people's brands. This will further increase its own business risks and costs. The risk factor is greater. Entrepreneurs can win, but they can't afford to lose. Even if it is a small profit, it is successful to have income every day. To be big is to work for others and do charity. Being strong means being kind to yourself and your brothers. The era of virtual deception has passed, and we are still working hard honestly. This story is not credible. For hundreds of millions of people, work is the safest. What is entrepreneurship? Most entrepreneurs, except those who strive for perfection in their jobs and skills from the first job, have a unique and incisive self-understanding and analysis of their business. Impulsively, investing in the so-called entrepreneurial army without any capital is the target of fraud gangs. Otherwise, you will become a liar. Of course, there is another way, that is, recognize cowardice and go back to find a job to continue working. Of course, quite a few people have fallen tragically and gloriously on the road of starting a business. Life is dangerous, don't get in the way.
That depends on whether you have any business experience. If not, you'd better choose to join. If there is, that's another matter. Whether you join or open your own shop, business is not good now, so you must be fully prepared.
If you have no experience, channels and skills, I advise you to join. Joining is one-stop service. Basically, you don't have to worry about it, just do your business well. If you have a certain economic strength or a complete business model, you can open your own shop, let others join you and build your own brand. Both can be decided according to your personal situation.
Cleaning domestic water pipes, I understand, the market competition is small, 90% of households have to clean, more than 300 households, and the cost is five yuan.
Glad to answer your question! If I were you, I would choose to open my own shop. There are several prerequisites for opening my own shop: first, I will learn a skill, such as opening a gourmet shop. I will go to a store with good business and learn from my teacher. I will personally follow Master to operate and practice, and I will master every process from ingredients to processing to delivery to customers. I will open my own shop if I learn it well, and the core technology is in my own hands, so that the possibility of success is maximized! Technology is the biggest core competitiveness! If it is a business without technology, I want to master the whole process, such as opening a snack shop. I want to know where the goods are cheapest, locate the people near the shop, and which snacks are more popular and popular. Of course, you can also choose to join, but keep your eyes open. First, what plan does the headquarters give you, how much the joining fee is, whether the brand you join is well-known, whether the products you join have product advantages, and what support policies does the headquarters have in the later stage? Search the operation and reputation of the headquarters company through search engines to ensure the success rate of entrepreneurship. Finally, I wish you success! Feel free to consult me if you don't understand anything ~
Self-driving, the initial fee is too high, which may reduce profits.