"Double recording in one mirror" is one of the main functions of HONOR 50. Users can turn on the front and rear cameras to shoot Vlog at the same time and share it with friends. In order to fully convey this bright spot to users, Glory and Tik Tok for Business team * * * planned the core idea of the dance challenge of co-production with the virtual idol noonoouri. Noonoouri is a "top" idol active in high-end fashion circles in Europe. Her innate fashion temperament is highly compatible with the fashionable and dynamic brand image that HONOR 50 series mobile phones want to convey to users.
At the same time, the Tik Tok pre-sticker is skillfully used to realize "imitating one mirror and double recording", that is, the user clicks the shooting button in the challenge, the left screen plays noonoouri video, and the right half screen synchronously shoots the user's dance movements, so that the screen "hits it off". In addition, the "heart to heart" gesture in the user's dance will also trigger the product animation of HONOR 50 mobile phone, taking into account the user's immersive participation and maximizing brand exposure.
In order to successfully launch a brand challenge that can ignite the enthusiasm of Tik Tok users around the world, excellent creativity is only the first step, and material optimization, activity operation and launching strategy are all crucial. To this end, Tik Tok provides enterprises with all-round suggestions and support:
Adjust the video style, close to the tonality that Tik Tok users like, fully present the challenge information in the picture, and enhance user participation.
Through TopView, In-Feed Ads and other products, the flow inlet was expanded during the fermentation period, which laid a broad cognitive foundation for the challenge.
In order to improve the user participation in the brand challenge, during the launch of the brand challenge, Tik Tok Commercial invited a number of people with different fan sizes to participate in the activities, covering the target users with an all-round communication matrix:
Ten days after the end of the challenge, Glory has accumulated great brand discourse power in Tik Tok. How to continue popularity and create a new round of marketing potential is a new challenge for Glory and Tik Tok as well as the business team. To this end, the two sides optimized the overall launch strategy.
Comprehensive use of a series of redirection means to maximize the use of high-quality traffic.
Glory released the secret video of the challenge story with the noonoouri team by the enterprise number of various countries, and cooperated with Reach &; Frequency products are simultaneously diverted to official website, successfully continuing the challenge.
Carry out a new round of exposure for people with high purchase intention, and strengthen the transformation by combining the activities of Glory official website Mall during Christmas.
Flexible use of competitive advertising to reach potential users, at a lower cost, won the click-through rate beyond expectations.
Glory and Tik Tok combed the whole process forecast model for the business team, making the budget and output clear at a glance.
With the elaborate video content, various products of Tik Tok platform and meticulous operation means of the team, HONOR 50 has also achieved sustained results in the later stage of marketing activities. On the two core indicators of video playback rate (content quality) and click-through rate (user interest), Glory achieved a record 40% higher than most national industries after the challenge, and even achieved an effect 2-4 times higher than the market average in a single market.
The global promotion project of HONOR digital series in Tik Tok has not only achieved far more than expected marketing effect, but also successfully achieved the goal of brand recognition. Want to realize the long-term establishment of brand image and the efficient transformation of marketing effect like glory? Search for "Business Tik Tok" on WeChat, and let marketing experts explore newer and more efficient ways to play with you.