1. Comprehensive grasp: First of all, based on the comprehensive grasp of the current optimal product design and trading strategy, fully grasp the mistakes made by others and avoid repeating the same mistakes-strive for the unbeaten first and then win.
2. Project docking: emphasize the detailed and in-depth investigation and study on the location and personality characteristics of the project, judge and integrate the advantages and disadvantages of the project resources, and realize the perfect docking between the optimal model and the project itself.
3. Innovation and transcendence: Every real estate project needs to surpass itself and surpass the highest level in the same industry. Through active exploration in the future, it not only creates a competitive advantage for the project itself, but also establishes an industry position for real estate enterprises.
Second, the project background
1. Overview of land use
The plot was named "Land for Municipal Material Recycling Company" by the Bureau of Land and Resources. The planned land is located on the north side of XXXX West Road, the east side of XXXX Road and the west side of XX Middle Road. The total area of golden phoenix Square in the north is 1 1400㎡, of which the transfer area is 9327㎡ and the road area of the planned section is 2073㎡. The section shall be built by the transferee according to the planning requirements.
2. Plan drawing
Business form: independent store layout+large width frame, free division of business layout.
Residential form: layout of small-sized hotel-style apartment (excluding relocated building)
2. 1 store: about15000m2.
2.2 Commercial and residential parts:
Residential sales: about17000m2.
Resettlement residential area: about 10000m2.
2.3 The greening area is about 3000m2 (including platform greening).
2.4 Underground building: about 6000m2.
3. Planning and design points given by relevant departments
Key points of planning and design of construction land of XX City Planning Bureau (omitted)
4. Land use red line map
(see annex)
Third, the analysis of enterprise resources, the definition of enterprise goals
-Advantages and brands
1. The project sales were successfully completed according to the target plan.
The short-term sales of 1. 1 must be successful, and the project risk period must be successfully passed, so as to realize the benign operation of capital flow and ensure the subsequent development funds.
1.2 Reasonable realization of total sales, payment, sales progress and profit targets.
2. The pull and contribution of the project to the corporate brand and subsequent projects.
2. 1 With the success of the project operation, Yongtaitian Real Estate Company has established its position and influence in Kunshan real estate industry.
2.2 comprehensively enhance the brand awareness, reputation and expansion of XXXX real estate company.
Fourth, the core goal is to build a brand.
Principle: to achieve a win-win situation for commercial real estate.
Brand era needs the game rules of real estate development and management in brand era, and the language of brand era needs dialogue with consumers. This brand-new communication language and game rules are "real estate brand language and brand operation rules". Consumers in brand era need not only real estate products, but also real estate brands. Real estate developers in the brand era need to learn how to produce real estate brands and use the rules of "real estate brand operation" to produce marketable real estate brands.
Brand management and consumers are in a dynamic balance. Consumers constantly feed back their experiences to operators, and operators maintain and adjust real estate brands, so that brand experience is constantly updated and brand value is constantly improved. The so-called win-win situation refers to the simultaneous improvement of the enterprise value of the developer, the customer value of the consumer and the value of the region where the project is located. Through the all-round excavation and activation of the potential value of real estate, the potential resources of developers and the potential needs of customers, a strong brand potential energy is formed: burning consumer desire, shining brand light and detonating regional energy. Finally, a new situation of surging wealth and social progress will be realized.
Verb (verb's abbreviation) Overall plan of project development
Introduce advanced business planning, pay special attention to introducing new formats, and design the format combination of the project. Through early investment, many well-known domestic and foreign commercial enterprises and brands were introduced to subvert the old business pattern. Pay attention to the introduction of commercial property and unified operation management concept, and carefully package the project. Through unconventional publicity and event marketing, the development of this project has become the focus of local citizens' attention, forming a good reputation and saving publicity expenses. By appropriately and flexibly dividing the area of shops to control the "total price", the short-term lease policy is introduced to minimize the investment threshold and make the project accumulate a large number of potential customers.
20 17 real estate work plan ii
A few years ago, the hottest property industry in China, with rising house prices. The real estate industry has ushered in a great development moment, but it has also produced many bubble economies. With the advent of the global financial crisis, China's real estate industry is facing a huge test. Houses can't be sold, and house prices are falling step by step, which leads to a great slowdown in China's economic development. The country is trying to find various ways to promote domestic consumption, hoping to boost China's economy quickly.
20XX is a crucial year for our real estate company to start a business. For a newcomer who has just stepped into the real estate intermediary market, it is also a year full of challenges, opportunities and pressures. So in order to adjust my working mentality, enhance my sense of responsibility and service, fully understand and do a good job as a factory intermediary. To this end, with the enthusiastic help of two colleagues Zhu and Guo in the workshop department, I gradually realized the basic business work of this department and fully realized my current shortcomings in all aspects. In order to grow into a professional broker as soon as possible, I made the following annual work plan:
First, strengthen their own ideological construction, enhance overall awareness, enhance their sense of responsibility, enhance their sense of service, and enhance their sense of teamwork. Take the initiative to do the work to the point and implement it to people. I will try my best to reduce the pressure on leaders.
Second, make a study plan. Being an intermediary in the real estate market is a job that needs to constantly adjust its business ideas according to the changing situation of the market. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Industrial knowledge, marketing knowledge, department management and other factory-related knowledge are all things I want to master. Only by knowing ourselves and ourselves can we be in an invincible position (I also hope that the company will give our business people support in this regard).
Three, familiar with the company's rules and regulations and basic business work. As a new employee, I have a better understanding of the company's business through the contact with this business, but there is still a long way to go. This is a big drawback of salespeople. I hope the company can organize new employees to study and train regularly in the future, so as to work more smoothly.
1, the work at the end of the year is the peak of the year, plus our one-year workshop promotion and customer promotion, I believe it is the most enthusiastic time for our workshop department. Our department will do a good job in customer development according to the actual situation and time characteristics, and adjust the working ideas in time according to market changes. Strive to maximize the performance of the factory!
2. The first quarter was dominated by business learning. As our company is in the opening period, the planning of the department has not been completed, and the market will be in a low tide after the holiday, I will make full use of this time to supplement relevant business knowledge, study the company's rules and regulations seriously, and fully understand and cooperate with the company's personnel; In order to find new sources of inventory and understand the situation of industrial plants in surrounding towns, we will conduct on-the-spot inventory. Contact customers through internet, telephone, stranger visits, etc., and strengthen emotional contact with customers to form a strong customer base.
3. In the second quarter, the company has officially embarked on the track, and the industrial plant market will usher in a small peak period. After I have a certain understanding of the business, I will try to make a bill as soon as possible, so as to formally become an employee of our company. And train new employees with manager Zhu and manager Guo to make the factory department grow up as soon as possible.
The 11th and Mid-Autumn Festival in the third quarter will bring a good start for the second half of the year. Moreover, with the increase of the number laid by our company, some large-scale customers can gradually penetrate in to make full preparations for the factory market war at the end of the year. I will work with other employees of the company for the further development of the company.
These are my thoughts on 20XX, which may be immature. I hope the leader will correct me. The train runs very fast on the headband, hoping to get the correct guidance and help from the company leaders and department leaders. Looking forward to 20XX, I will work harder, treat every business seriously and responsibly, and strive to win opportunities to seek more customers, win more orders and improve the work of the factory department. I believe I will complete new tasks and meet new challenges.
20XX years of work is not easy to do, which I know, I have been psychologically prepared, and I will try my best to overcome the difficulties, although there are some difficulties. I believe I can make some achievements in such a difficult job and live up to the trust of leaders and colleagues. I believe that our country's economy can quickly recover to the moment of rapid development, and I also believe that the real estate industry will be more rational and the company's prospects will be better!