The first is the sale of goods, which are expensive but not expensive. Now the merchants selling on Taobao have such a mentality that they can sell whatever they want, which is bound to suffer.
If you sell everything, it is likely to blur the style of the store, and because there are too many goods, the price varies greatly, the theme is not clear and so on. , will affect the store. But in fact, this mentality of wanting to sell everything is understandable. Maybe everyone thinks they have a lot of things, and there will always be a few products that can be made into explosions. But this practice is not desirable.
Then there is the shelf of goods, focusing on continuity, not one-off. It is often fatal to put all the goods on the shelves once a store has just opened.
When we first started Taobao, we all hoped that the goods would sell well. This urgency is understandable, but you shouldn't put all the goods on the shelves at once. If you want to do Taobao well, the most important thing is to learn to make a scientific and reasonable new plan and scientific and reasonable commodity layout.
Then there is the layout of the goods. Is the product updated regularly or laid out at one time? Is the product promoted in the whole store or focused on building? Is it better for commodities to fight alone or jointly? Is the lower the commodity price, the better, or take the high-end route? These problems need to be seriously considered by your operation.
There is a high-quality new store supply chain on a regular basis, usually a small seller arranges the goods at one time. Of course, the follow-up fund selection and key construction are the real highlights. Once the store sells well, we should immediately concentrate all the resources of the store for promotion, and also consider whether we can promote other goods through related sales, so as to ensure the sustained and long-term growth of the store.
What kind of goods do you sell?
1, clothing category
Clothing is our daily demand, especially when the seasons change, consumers have great demand for clothing, so they earn a lot, but the biggest disadvantage is great competition.
But there are many small categories and styles in the clothing industry. If you want to open a clothing store, you can also subdivide it, such as women's wear, men's wear, children's wear, as well as commuter wear, sweet and lovely style, Hanfu and other distinctive shops. The market space is relatively large.
2. Shoes and bags
Except clothes, bags and shoes are very popular. In other words, it is the pursuit of many people to buy a bag every month to treat themselves. And like clothes, there are many styles and styles of bag shoes. You can also analyze the market first, look at the market, and choose the most suitable style and store type.
If you don't do a good job in positioning the store when you open a store on Taobao, then the follow-up work will become very chaotic and full of uncertainty, which will delay time and waste costs, so you should plan ahead.