First, determine the theme:
By collecting market data and analyzing the data, we know that the number of mobile phone users is increasing every year, and mobile phone stores have sprung up, which makes the competitive pressure of mobile phone stores increase year by year. In view of this phenomenon, we made a detailed survey of consumers in the mobile phone market in # # city, which played a role in publicity and communication.
Second, the purpose of the study:
1, improve the popularity of communication mobile phone stores.
2. Increase the sales of communication mobile phones.
3. Reduce the sales pressure of mobile phone store communication.
4. Improve the service quality of communication service personnel.
Third, the research content:
1, consumers (elderly, middle-aged and middle school students)
(1) Consumer's purchase price of mobile phone
Many consumers pay attention to the price when buying mobile phones, so the price is one of the focuses of our investigation.
(2) Consumers' requirements for mobile phone functions
Different age groups and different status have different requirements for mobile phone functions.
(3) Consumers' requirements for the attitude of service personnel in mobile phone stores.
Because of the fierce competition in many stores selling mobile phones, it is often the attitude of service personnel that keeps consumers.
(4) Consumers' requirements and satisfaction with the after-sales service of mobile phones.
In order to improve corporate image and popularity, mobile phone after-sales service occupies a large share.
(5) Consumers' requirements for mobile phone brands
Consumers think that the quality and function of good brand mobile phones are often higher.
2. Mobile phone market
(1) Investigate the factors affecting mobile phone sales.
① Mobile phone price
Because the quality and functions of mobile phones sold by enterprises or stores in the market are similar, adopting price changes will attract more consumers.
② Mobile phone quality
Many consumers pay great attention to their core values when buying mobile phones, but it is often the quality of mobile phones that affects their core values.
(3) the emergence of mobile phones
When the price, function and quality of mobile phones are exactly the same, the appearance of mobile phones will often attract consumers more.
④ The environment inside and outside the store.
How to ensure warm in winter and cool in summer, tables and stools, etc. The internal and external environment of the store often determines consumers' purchasing mood and purchase *, which leads to the decrease of customer flow.
(2) Investigate the spread share of mobile phone stores of similar businesses and the share of mobile phone stores in # # urban areas.
(3) Investigate the advantages and disadvantages of competitors in urban communication.
3. Investigate the service personnel of the communication mobile phone shop.
(1) Business proficiency of service personnel
Proficient in business is a basic skill of service personnel, and sales with solid basic skills will be easier.
(2) the comprehensive quality of service personnel
① Professional quality
② Moral quality
③ Cultural quality
(3) sales skills of service personnel
① language
How service personnel skillfully and skillfully introduce the functions of mobile phones to consumers, and at the same time accurately grasp polite expressions can increase the number of consumers in enterprises.
② Expression
When the service personnel introduce the mobile phone to consumers again, a look, a smile and a gesture may leave a good impression on consumers, and as a result, customers will increase.
Note: The mobile phone shop has 10-20 service personnel.
3. Investigate the service personnel of the communication mobile phone shop.
(1) Business proficiency of service personnel
Proficient in business is a basic skill of service personnel, and sales with solid basic skills will be easier.
(2) the comprehensive quality of service personnel
① Professional quality
② Moral quality
③ Cultural quality
(3) sales skills of service personnel
① language
How to introduce the functions of mobile phones to consumers skillfully and skillfully, and at the same time accurately master polite expressions can increase the number of consumers in enterprises.
② Expression
When the service personnel introduce the mobile phone to consumers again, a look, a smile and a gesture may leave a good impression on consumers, and as a result, customers will increase.
Note: The mobile phone shop has 10-20 service personnel.
Fourth, the sample situation
Distribution of sample area: xx city
Consumer sample: randomly select consumers around the 10 communication mall from many mobile phone malls in the city.
Scheme 1: consumers around Qiaodong 10 mobile phone shopping mall.
Scheme 2: consumers around Qiaoxi 10 mobile phone shopping mall.
(2) Consumer sample: 200-250 mobile phone users.
Verb (abbreviation of verb) survey method:
1, query method:
(1) The cost of using traditional questionnaires is relatively low.
(2) The information obtained by traditional questionnaire is more accurate.
(3) The traditional questionnaire is easy to operate and control.
2. Interview method:
(1) The object, time, number and form of the interview method can be mastered by the investigators.
(2) The information obtained from the interview is comprehensive, profound, true and enlightening.
(3) The interview method has a high recovery rate, which can collect additional information about the respondents and improve the credibility of the survey results.
Research agenda of intransitive verbs;
March10-March 17: preparation before investigation: ① determine the topic; ② Questionnaire design; ③ Distribution of personnel.
March 1 August-April1:the questionnaire is completed.
April 2-April 8: Analyze and sort out the data.
April 9-April 10: Report writing.
April11-April 16: Market forecast
April17—April 24th: written decision.
Seven. Personnel arrangement:
1. Design questionnaire: one group.
2. Questionnaire survey: all staff
3. Data analysis: Group 2
4. Market forecast: All personnel
5. Writing decisions: all employees
6. Write a report: three groups
Eight, research funding:
1, preparation expenses before investigation:
(1) Determine the theme cost of RMB _ _ _ _.
② The cost of designing the questionnaire is RMB.
(3) The questionnaire printing cost is _ _ _ _ yuan.
2. Cost of completing the questionnaire: RMB.
3. Cost of analyzing and collating data: RMB.
4. Report writing fee: _ _ yuan.
5. Market forecast cost: RMB.
6. Cost of writing decision: RMB.
The total cost of this survey is: _ _ yuan.
extreme
I. Department construction:
1, system construction:
(1) In the regular meeting system, the concept of punctuality and the independent concept of department members are emphasized, and the work and exercise of department members are the main ones. Form a working state in which team members are independent, self-reliant and self-disciplined.
(2) Personnel system: the policy of hiring and retiring the department is strict, and an anonymous small evaluation is conducted in the department once a month, and a general evaluation is conducted at the end of the period, and the countdown in continuous evaluation is given corresponding punishment.
(3) Document system: create department blog (Lin Qixiang is responsible), QQ group (especially responsible), public mailbox (QQ group mailbox), Fetion group (Chen is responsible) and so on. In order to exchange experiences and feedback information. Strengthen communication and cooperation between departments, and form a set of document management mode and communication mode.
2. Member training:
(1) Hold regular meetings, and team members make work reports in turn, so as to cultivate language expression ability and fully implement the feedback system. Form a team leader responsibility system, and each team leader should give feedback and communication within and between groups.
(2) A week after the freshmen enter school, they will hold an exchange meeting between the old and new members, strengthen the communication between the old and new members, enhance feelings, share experiences, inherit the research culture, let the new members adapt to the working environment as soon as possible, improve their research ability, and enhance their sense of team and heroism. At the same time, strengthen exchanges and communication between new members and enhance the friendship within the department.
(3) Organize department or group dinners and quality development activities regularly, enrich life and exercise ability, so that department members can affirm themselves and realize their self-worth.
(4) Members should submit feedback reports regularly after completing the activities. At the same time, do a good job of uploading and distributing. The team leader is responsible for the collection and management of materials, and the team members perform their duties and abide by departmental rules and regulations.
3. Communication between various departments of the School Council:
Actively participate in various activities organized by the school student union and play the role of the research department. At the same time, do a good job on duty and complete the task in time.
Provide more opportunities for department members to communicate with other departments of the school, learn more about the work contents and methods of other departments, and share work experience, so as to enrich the forms of organizing and carrying out activities and improve their own abilities.
Strengthen exchanges and cooperation with other organizations in the school, and cooperate with the organization's activities, research and activities.
Second, the daily work:
1. research work: define the division of labor of the group and complete it through the full cooperation of the group.
(1) planning team (team leader Chen Xiao, in charge of Lin Ling, deputy department): firstly, the team members determine the research object and scope, then discuss and design the form of this research, publicize it at the regular meeting, solicit opinions and suggestions, and finally make a planning book and project book and send it to the QQ mailbox of the department.
(2) External Liaison Group (group leader Lin Qixiang, deputy director Huang): responsible for the implementation of research activities, such as issuing questionnaires, visiting surveys, online surveys, interview surveys, etc., and for the outreach affairs in research activities.
(3) Information Group (headed by Lin Ling, Deputy Department): responsible for the later data statistics and research reports.
(4) Secretarial Department (headed by Kang Shu 'e and headed by Minister Chen): responsible for tracking and recording the whole process. Arrangement and summary of materials.
2, feedback work:
(1) Feedback from ministers and vice ministries: unite with other departments of the Student Union, cooperate with the activities of other departments, do a good job in exchanges and cooperation between departments, reflect the situation of departments to the presidium in time, and put forward relevant suggestions.
(2) Feedback from the group leader: In the spare time outside the weekly meeting, the group exchanges the members' current situation through activities, analyzes the recent activities of the department, reflects the opinions of participating in various activities, and publishes them at the regular meeting after sorting out and summarizing.
(3) Feedback from officials: direct feedback can be given through speeches at regular meetings, and the situation can also be reflected to ministers and group leaders. In this way, the officers' sense of collective honor and ownership will be enhanced. Do a good job in the development of * system.
3. Publicity work:
(1) Enrollment publicity: organize publicity according to the arrangement of the Student Union. It can be carried out by visiting the dormitory, distributing leaflets (including the history, achievements and work contents of the research department) and post-publicity to expand the influence.
(2) Work publicity: The preliminary research topics need to be publicized in the school meeting to solicit opinions. Subsequently, the research report will be released to the teachers and students of the whole school through campus network, mobile phone newspaper, school newspaper, radio station, TV station and publicity column in the expected time to exercise the communication ability of members.
(3) Long-term publicity: While carrying out research activities, in order to improve work ability and efficiency, we can take the form of investigation and publicity to strengthen the position of the research department in the eyes of students.
Third, research activities:
1, 20xx September Freshmen Survey: 20xx freshmen will complete their enrollment in September, and the department will cooperate with the student service station to conduct a demand survey for freshmen in September. Combining the professional research knowledge of the department and the vast resources of the service station, it will mainly investigate freshmen's enrollment confusion and expected demand, so as to better provide services and information consultation for 20xx freshmen.
2.20xx 10 month is the flow time, which is used to cooperate with school meeting activities and complete daily work.
3.20xx 1 1 month brand activities, to clarify the positioning of the department and enhance members' understanding of the department. Brand activities take the form of regular cooperation with the Rights and Interests Department and logistics related departments, carry out research on canteens and dormitories, reflect students' voices, put forward constructive suggestions on logistics work, and enhance the practical ability of department members. (See Appendix 3 for details)
4.20x65438+February study style survey: At the end of the semester, cooperate with the learning department to carry out relevant research on the construction of study style, including the analysis of students' learning situation and the construction of study style, so as to enhance their learning awareness and improve their learning ability.
In March of 5.20xx, combined with the research done in Volunteer Month, with the propaganda and encouragement of classes, colleges and schools, volunteer activities were in full swing. Students actively participate in volunteer activities, which also improves the comprehensive quality and moral quality of college students. The purpose of our investigation is to understand the development of volunteer activities in our school and strive for the existing problems extensively, so as to improve the quality and efficiency of volunteer service.
6.20xx April, which belongs to the mobile time, cooperates with the related activities of the school meeting.
7.20xx May 20th is China Student Nutrition Day. At the end of a school year, we especially provide this nutritious summer dessert for students, which will definitely reduce the pressure on students to prepare for the exam and bring good luck to the final exam. This survey mainly takes students of normal university as an example to investigate students' nutrition tips, correct unhealthy eating habits and spread healthy nutrition methods.
School research work plan
First, the expansion of activities:
On campus: actively carry out research activities, which are planned to be carried out in early February.
Respondent: to be determined
Respondents: new club members and club leaders.
Survey method: questionnaire survey is the main method, supplemented by other methods.
Purpose of investigation:
Objective 1: To understand the needs of new members of school clubs and their satisfaction with the clubs they join.
Objective 2: To understand the opinions and suggestions of CPSU associations and promote the harmonious development of CPSU and the associations.
Off-campus: actively expand off-campus research work, introduce excellent experience, and promote the development of general cooperatives and associations in schools.
Method 1: Seize the opportunity of the invitation letter for off-campus activities and send members of the research department to conduct field research.
Method 2: Make full use of network resources, browse the websites of foreign school associations and learn from them.
Result feedback: The obtained information is negotiated, sorted and summarized in the discussion group of the research department.
Second, the improvement of the system.
First, the improvement and perfection of the evaluation list
Second, improve and perfect the work of the research department.
Third, study and improve the simple list of campus associations.
Fourth, research departments should attach importance to external research.
Completion time: completed when members change jobs.