Specific reason: Postcard is a kind of card with information, which can be mailed directly without an envelope and must be stamped. The front is in the form of an envelope, and the back has the function of stationery. The advantage is that you don't need an envelope. The disadvantage is that there is little space and no privacy. It is also called "mail". What is written on the postcard is public and can be seen by others. The content usually does not involve concerns about privacy, so it is called a clear letter. Postcard postage is cheaper than ordinary mail in some places [1]. According to the description of China Post, ordinary people can print postcards by themselves, but they are not allowed to mark "China Post". So many people will call postcards issued by post offices "postal currency cards", while private printers call them "postal currency cards".
3 Detailed solution:
A perfect postal distribution network.
B, low-cost investment, secondary communication effect.
C, the goal is clear and the accurate arrival rate is high.
D, a natural advertising carrier, with emotional people.
E. Display of different characteristics in different places.
4 summary:
A. Postage advertising postcards are based on the image of China Post and the strength of huge communication network, with high advertising credibility.
B. Postcards are a way of communication in people's daily habits. They have a broad social consumption base and a friendly image.
C. Postage advertising postcards can enter the national and even global postal network circulation, and their advertisements spread widely, which can be said to be everywhere.
D. Postage advertising postcards are a new advertising medium with small profits but quick turnover, because its dissemination is "secondary", the sender and the recipient are both objective recipients of advertisements, and the advertising contact frequency is high.
5 Remarks reminder:
superiority
1. Cards containing information can be mailed directly without an envelope.
2。 A card with a stamp stamp printed by the government or an official reply fee paid.
disadvantaged
1. Easily damaged
2. It is not suitable for carrying private information.
3. Easy to lose
4. Can't write too much information