Baidu information flow advertising display platform: mobile phone Baidu home page (APP+WAP), Baidu Post Bar (PC+ wireless), Baidu browser APP.
Advantages of information flow advertising: 1. Less user interference; 2. High accuracy; 3. High acceptance; 4. High conversion rate.
Rich presentation styles of information flow advertisements: accurate positioning of information flow advertisements;
1. Customized crowd: Re-launch information flow advertisements for people who have displayed or clicked on search or information flow advertisements for a period of time.
2. Orientation of population information: age, gender, education background, region and life stage (unmarried, married, pregnant, with children at home).
3. User intention orientation: long-term interests, business intentions (intention words)
① Long-term interests: According to the analysis of users' search behavior and browsing habits, users are labeled with interests.
2 Business Intention-Intention Words: You searched for what you thought and captured the user's intention. Customers submit intentional words, and the system is directed to netizens related to these intentional words, which are divided into two modes: "whole network behavior" and "historical search". Using intentional word positioning will make your advertisement more accurately target the relevant people.
Historical search: When customers choose historical search, that is, orientation: users who have searched for these words. For example, when the intentional word is "flowers", users who have searched for "flowers" in recent days (7 days) will be included in the target delivery range.
Network-wide behavior: according to the intentional words submitted by customers, through big data mining, match the audience with such intentions. For example, when the intentional word is flowers, we will comprehensively judge the behavior of users such as searching, browsing, visiting and clicking, and orient the people who want to buy flowers in the near future.
4. Orientation of offline visit: business circle/place
① Business circle: support the accurate delivery of multiple business circles, and support customers to select or customize from existing business circles.
② Place: There are many first-class/second-class place types for customers to choose from.
5. Device and application orientation: application preference/platform/network
①APP preference: targeted delivery for the audience who visit/install/activate the app. Support to locate audiences (such as health, cars, etc.) through App categories. ) or a specific app.
② Platform/network positioning function:
Platform positioning includes ios, Android and others. For example, to promote Android applications, you can choose users who use Android phones to launch them.
Network orientation refers to the orientation according to the internet environment, and you can choose wifi internet environment. For example, promoting an application will require downloading. Users who surf the Internet in WIFI environment can be selected to avoid users refusing to download because of traffic problems in 3G, 4G or unknown Internet access situations.
6. Content direction:
(1) article classification: only aim at the traffic of the detail page, and let the advertisement aim at the people who browse the corresponding articles.
② Post Bar Theme: It can only be used for posting traffic, and can be directed to the first category and the second category.