1
I donated 80,000 sets of desks and chairs to the countryside.
As we all know, this double-drop policy has brought great pressure to the education and training industry. The share price of New Oriental has evaporated by 90%, so the pressure can be imagined.
165438+1October 4th, Yu forwarded an article in a circle of friends with an attachment:
"At the end of the teaching era, New Oriental donated brand-new desks and chairs to rural schools, and has donated nearly 80,000 sets."
After the "double reduction" policy, due to business adjustment, some schools in New Oriental have cancelled some campuses. However, the tens of thousands of brand-new tables and chairs left behind have no chance to be used again. So Yu and the person in charge of New Oriental decided to donate them.
They chose rural schools with needs.
The official account of WeChat, New Oriental, published an article saying that these tables and chairs were specially customized by New Oriental to give children in New Oriental a better learning environment. Some can adjust the height according to the height, and some have rounded corners to prevent children from accidentally hitting their heads. However, the market price of these customized tables and chairs is around six or seven hundred yuan. Hoping to make the best use of everything, New Oriental decided to donate these idle desks and chairs to rural schools in need.
"The tables and chairs are very new. These tables and chairs are absolutely first-class in the country in terms of quality and aesthetics." Sun, the headmaster of Chengdu School, expressed a little regret. "I just hope these things can work and don't spoil them."
Don't ruin it, it's as simple as that. Sun believes that these desks and chairs should be placed in the classroom to support children who seek knowledge. He doesn't want to see these tables and chairs torn to pieces and then put them into sacks to weigh and sell.
So he had an idea.
Sun found a charity foundation and asked him if he could contact a school that needed desks and chairs. He doesn't hold out much hope. "Where are the tables and chairs missing these days?" Yes, mostly rural schools in remote areas. Shortly after the two sides docked, the first truck loaded with tables and chairs set off from Chengdu.
Asked about Sun's first feeling about the donation, his reaction was a bit unexpected. "I am distressed. Many tables and chairs are newly bought and donated." Sun said half jokingly, but when talking about his experience in this rural school, he became serious again.
"Their original desks and chairs are really broken, and the classroom environment is not very good. They even think that our desks and chairs are in the classroom and don't match the whole space. But really, when you go there and see the excitement of the children and the state of their new desks and chairs, you will suddenly feel that this is very valuable. "
I told the headmaster of New Oriental School for Nationalities about it, and called on all the branch schools with idle desks and chairs to take action. "It is also a good thing not to waste tables and chairs."
Up to now, Zhengzhou, Xi, Hefei, Chengdu, Yichang, Foshan, Lanzhou, Lianyungang, Wuhan, Urumqi, Taiyuan, Haikou and other New Oriental branches have donated 73,366 sets of such new desks and chairs.
Yu also posted a dynamic statement on social platforms, saying that "New Oriental has adjusted its business and donated nearly 80,000 sets of desks and chairs for rural children."
So far, the donation has continued. In the words of Yu, it is "not used to it." Yes, what I said seems to be very light: "The era of teaching and training is over".
The general trend of the country, an era is over, and New Oriental and the teaching and training institutions it represents must leave. But the van that donated tables and chairs is still on the way. The contrast between the two is inexplicably sad.
No one expected to make this somewhat "tragic" decision. He chose an unexpected way to leave. After all, he is a decent man.
2
Tears of netizens: the exit of decent people
Earlier, New Oriental has announced that it will gradually close its business in two disciplines and plan to lay off more than 40,000 people. 65438+1On the evening of October 25th, New Oriental Online (0 1797. HK), an online education website owned by New Oriental, also announced that it will terminate K-9 service from kindergarten to grade 9 in China.
Earlier, it was also said that New Oriental would "return" to college students' entrepreneurship.
During this period, the share price of New Oriental has fallen by 90%, the market value has shrunk by 200 billion, and the net worth of Yu has also shrunk by 20 billion.
In September, Oriental Youbo, a small-class live class organization under New Oriental, decided to completely close the business of K 12.
On June 5438+ 10, New Oriental Online, a subsidiary of New Oriental, announced that it would stop operating the training business (K9 business) from kindergarten to ninth grade in the mainland before the end of June 30+065438+ 10 this year.
Some netizens commented: How much dignity did you leave for yourself when you left and how much applause you can get when you come back. A person who has been standing in position C for a long time can have a sideways mentality and will never fall into a crushing defeat.
Some people suspect that this is a kind of hype, and it is a pursuit of fame and profit. But you don't know what New Oriental is like now. If the donated chairs are converted into money, how important it is to Yu.
There are nearly 80,000 sets of tables and chairs, with more than 50 million. Together with the possibly more expensive transportation cost, the total value is almost 654.38+0 billion.
In September this year 10, Yu said frankly in a circle of friends, "This is my saddest Teacher's Day."
Later, at the company's internal executive meeting, Yu said:
Business adjustment is imminent. "It's a big deal to try all business failures. There is no money in New Oriental's account, and it will break up after drinking a lot of wine. "
However, during this period, Yu did two things besides donating class chairs. One thing is that the parents of students who have paid the fees are promised an unconditional proportional refund. For students who have not started classes after registration, they will be refunded unconditionally.
For the refund request of students who have started classes, the corresponding tuition fees will be deducted according to the completed class hours, and the rest will be refunded unconditionally.
There is also the need to settle employees' wages in an orderly and rapid manner without default.
At that time, when I opened Weibo, I saw the feelings of New Oriental employees. "I am glad that I work in such a reliable organization." Compare those training institutions that run away after "double reduction" and those peers who try their best to pay back their wages. I'm ahead by more than one number.
three
We often say: look at a person's character and look at his behavior when he is down and out.
This is the pattern of Yu. But what happened to him was not unexpected. I took three college entrance examinations before I was admitted to Peking University. Born in the countryside, he was always neglected in his class during his college years. But for four years, Yu insisted on cleaning the dormitory and opening water for her roommates.
In 2003, SARS broke out. Overnight, the number of applicants for New Oriental dropped sharply, and the cash flow broke 20 million. Then because of the epidemic, New Oriental had to stop classes, and the students' tuition fees should be refunded in full. New Oriental, which was originally favored by countless people, suddenly faltered.
According to media reports, the students queuing for refunds at that time all went downstairs from the office on the fourth floor. But according to the regulations, banks can only withdraw 500 thousand cash a day. Where should New Oriental go? I grew old almost overnight. However, he didn't choose to run away or give up his career. He personally went to the bank leader and begged him to raise the cash withdrawal limit. This is still not enough. He ran around again, looking for friends, raised more than 20 million, and finally survived the crisis.
Not only that, Yu also made a decision: by the end of the college entrance examination that year, New Oriental will offer free English tutoring courses for the national college entrance examination review candidates.
From a poor family; Talent is average, you have to repeat several times before you are admitted to the university; I got into Peking University, but I got tuberculosis, so I can only drop out of school for one year. After work, he secretly went out to run classes to earn class fees, and was finally expelled from the unit. I just made money, but I was robbed and almost lost my life. Since then, although New Oriental has developed rapidly, it has experienced several ups and downs. Stumbling all the way has led to today's success.
He firmly believes that reading is a shortcut to change the fate of ordinary people. On relevant occasions, he always takes pains to mention his own views.
Even today, he insists on working 16 hours a day. Yu is a businessman, but he is a businessman with feelings and beliefs.
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How to transform next?
The financial report shows that the net profit of New Oriental in fiscal year 20021was US$ 230 million, down 35.03% year-on-year, and its market value also shrank by nearly 80%. The offline training business of New Oriental is gradually shrinking on a large scale. Since September, New Oriental has completely stopped recruiting primary and secondary school students.
/kloc-in September of 0/7, Yu said at an internal executive meeting that after the autumn course, offline enrollment of primary and junior high school subjects will be stopped, and cities will gradually close teaching points.
The contraction of offline business in Chu Xiao is mainly due to time and price constraints. In the current policy environment, "adjustment is imminent". The principals of local branch schools actively try new directions such as quality education. "It's a big deal to try all business failures. There is no money in New Oriental's account, so we will break up with a big drink. "
The meeting also revealed the latest layoff plan. Yu said that it was originally planned to lay off 40,000 people at the end of August, and by mid-September, the number of layoffs was less than 1 10,000. An executive attending the meeting said that the number of layoffs will exceed 40,000 by the end of the year.
On September 25th, New Oriental held a brand upgrade conference for college students' business in Beijing, saying that New Oriental would upgrade its college students' business. Including CET-4 and CET-6 projects, postgraduate entrance examination projects, overseas examination projects, education projects and accounting projects, and education and training projects such as computer grade examination and judicial examination will be expanded in the future.
Yu also appeared at the press conference. Yu said that for New Oriental, the upgrading of college students' learning and development center is not transformation, but persistence and return.
He said that from the birth of the name 1993 "New Oriental" to 2000, only students from New Oriental went abroad to take exams. It was not until 2000 that New Oriental entered the K 12 market. At first, English tutoring was only provided for primary and secondary school students, and in 2008, general tutoring was launched.
This is also the first public appearance of the founder of New Oriental after the double drop.
Before the official announcement of upgrading college students' business, New Oriental had planned to close the most profitable primary and secondary schools.
10 year 10 On October 27th, Hurun Research Institute released the "202 1 Hurun Rich List", showing that the industry with the biggest decline this year is off-campus training institutions. Zhang Bangxin, 40 years old in the future, fell by 94% (nearly 90 billion yuan) to 5.7 billion yuan. The wealth of New Oriental Yu has shrunk from 26 billion last year to 7.5 billion, and the high-tech education has dropped from 80 billion last year to this year.
65438+1On the evening of October 25th, New Oriental Online (0 1797. HK), an online education website owned by New Oriental, announced that the company will stop offering off-campus training services for subjects in China's compulsory education stage, which will be provided to students from kindergarten to grade 9 (K9 or compulsory education) in China. The termination is expected to take effect before the end of 20211. In fiscal year 20021,K9 business revenue accounted for about 32%-4 1% of the total online revenue of New Oriental.
654381On the evening of October 7, Yu said in his personal live broadcast room that New Oriental plans to build a large-scale agricultural platform in the future. He and hundreds of teachers will help sell agricultural products and support rural revitalization through live broadcast. Yu said that this move is not simply to sell goods, but to help upgrade the agricultural industry and revitalize the countryside, and also to help farmers improve their professional level.
I respect that you are a man.