Question 2: How to collect project market information? The more accurate the market survey, the easier it is to make decisions. This decision-making combines the internal and external market environment of the enterprise to make decisions, and market research is the most direct and effective channel to collect information. To formulate marketing strategies, we must first establish and improve market information institutions, conduct in-depth investigations on consumers in target markets, especially study their demand characteristics, grasp the demand quantity, predict the changing trend of consumption structure, and provide reliable basis for enterprises to make marketing decisions. Secondly, according to the survey data, make production and circulation plans, and organize production and circulation accordingly to fully meet the needs of consumers. When acquiring information and knowledge, there should be a belief that "information is opportunity". In other words, as long as you think it is necessary, you must master knowledge and information on the spot. When you feel it is necessary, it is a good opportunity to learn. Before developing products and providing services, enterprises should determine the scope of customer needs to ensure that they can meet these needs. But understand that it is not easy to meet these needs, because the needs of customers are constantly changing. To this end, enterprises should always consider whether their products and services meet the needs of customers. If we can't accurately grasp the information of the best-selling goods in the retail market and the goods to be sold in the future, we can't compete with others. After considering the factors that change with the seasons, is the trend depressed or fast? What are the product trends of other companies? Why do the original best-selling goods tend to be weak? Can you open the situation right away? These questions can be obtained through market research. There are two starting points for market research: first, enterprises, as sellers, investigate the markets of purchased commodities such as raw materials and technologies; Second, enterprises, as buyers, investigate the marketing market of products, that is, whether you buy expensive things or sell cheap things. This is the most basic investigation. Furthermore, you should also investigate the environment and development trend of these two markets, so that you can make a decision in advance and avoid losses caused by ignorance. The general form of market survey is questionnaire survey, and it is best to draw a lottery to attract consumers to fill it out. You should know that you ask others for information, not others for information to tell you, so the questionnaire must be polite and don't make consumers angry when they see your questionnaire. If we can mobilize the intelligence awareness of salespeople and market research leaders who are often active around users.
Question 3: How to collect market information of a market? Do market research, just a few things, first collect similar products and make tables, such as price, total amount, popularity and so on. These are hard data, and then make a questionnaire for ten days and a half, mainly for the target customer group, and then consult the lower-level dealers. These things can be done in a month or so. Of course, you can't expect to do it nationwide, usually in a few. Then combined with the average statistics and the other two points, the market information is basically comprehensive. Of course, we should also pay attention to how similar products are successful and what is good. Then, we will throw all these data to the planning department, and the planning department will make a new product promotion plan based on these data, and then after several discussions and revisions, it will be implemented. After a period of implementation, do market research in turn, fine-tune the promotion plan according to the feedback information, and then do market research at least once every cycle.
Question 4: How do salespeople collect market information? 1. Information and market conditions that sales personnel should know and master.
1. competitors. Such as major brands, prices, market share, etc.
2 Resources of local distributors:
3. Local business format:
4. Other local conditions: such as population, economic level, customs, etc.
5. Historical performance of the company in this field:
(1) By communicating with terminal promoters
1 Ask competitors for information (those brands, price setting, promotional activities, promotional effects, etc. )
2 Ask consumers for information (consumers' evaluation of the product, the advantages and disadvantages of the product in consumers' psychology)
3. Ask the information of the terminal wholesaler (advantages and disadvantages of this product and other brands, evaluation of promotional activities).
(2) Get information by communicating with dealers.
1 Observation when visiting dealers (storefront, shelf, desk, warehouse, etc. ).
When visiting the dealer, take the initiative to ask the customer's reaction to the product.
When visiting dealers, ask about the recent trends of competitive products.
(3) Visit the market for observation and interview.
Three. Market analysis and classification
1 weak market:
2 the dominant market of this product
3 the weak market of this product:
4 stalemate market
Common forms of self-management:
1 basic information questionnaire for dealers
2 basic information of competitors questionnaire 3 basic information of the market questionnaire
Question 5: How to conduct market research and information collection 1, observation method, and go to the field for actual investigation.
2, experimental method, directly put new products into the market to try marketing.
3. Inquiry method: questionnaire survey, telephone inquiry, direct questioning, etc. , an intuitive understanding of the respondents.
4, speculation, according to past experience to make an estimate and comparison of their own enterprises or products.
Question 6: How to obtain market information In daily work, enterprises should obtain necessary market information through some methods and means. We should give full play to the role of business representatives and adopt corresponding methods to obtain certain market information. 1. Representation observation method obtains and judges market information according to market signs and phenomena. This method requires a strong insight from business representatives. This insight into market information depends on the long-term working experience, business skills, carefulness and preparation of business representatives to determine its effectiveness. 2. Customer Interview The customer is the best information officer of the business representative, and often the first-hand information of the enterprise is reflected by its own customers. Whether the customer is intentional or unintentional, vicious or benign, the degree of interest depends on self-control. At the same time, enterprises should not only get market information from their own customers, but also get some competitor information from indirect customers through interviews. 3. The chat mode of business representatives rolls around in the same circle. Many business representatives often chat together, talking about a customer's situation, a brand's actions, market development and so on. To understand some people, things and things in the market. Even let some friends who have no interest relationship help pay attention to the situation of competitive brands and avoid the untimely and temporary blockage of their own information acquisition. 4. Shopping guide reporting method Every commercial point of sale has a shopping guide and a salesperson. They can learn more or less about shopping malls and competing products through regular meetings, sales observation and peer exchanges. If you have your own full-time shopping guide, you can arrange it as a job to collect and report market information; If there is no full-time shopping guide, we can accommodate the sales staff through some measures, so that we can sell more products and obtain market information.
Question 7: Who knows how enterprises can effectively collect and sort out market information? How do enterprises in the electronic transformer industry obtain the real development status of the industry through surface information? This is the most concerned issue for enterprise decision makers. Especially under the influence of the American financial turmoil, the international and domestic economy has entered a bleak period, and obtaining the most authentic and accurate market information plays a vital role in the development of enterprises.
Question 8: How to collect market data 1? The store gets the overall market data. Almost all the major consumer products in the market are gathered in local shops, which can be said to be a miniature market vane and a gathering place for market information. The data collected in the store can be investigated by three types of people: (1) Promoters can send people to apply to be in-store promoters, take the internal route, get in touch with the salespersons, cabinet directors, accountants, warehouses and other personnel in the store, and get closer to each other. It is easy to collect in the name of chatting, company inventory, commission check and so on. (2) The warehouse keeper is generally in the store, and his position is not very high, but he has accurate actual purchase quantity, inventory and return. It is easy to collect data by getting on well with these people. (3) Cashiers in cashier shops are generally equipped with one or two cashiers, and the situation of each cashier is basically similar. Therefore, with a little calculation, we can get the general actual sales situation of the store at all stages. 2. Shortcut to decrypt competitors' data (1) Advertising companies Every competitor has several advertising companies with good relations or long-term cooperation, and the business personnel of the advertising companies can easily get close to the branch managers and some internal documents of competitive brands, which can be used as accurate and fast information sources. (2) There will always be one or two second-and third-tier dealers with good relations and close communication. These second-and third-tier dealers with special relationships may know the market trend earlier. Business people pay more attention to these special customers when they visit, and they can also get some opponent information. (3) Logistics links such as warehousing, transportation and loading and unloading are essential for competitors of transportation, warehousing and loading and unloading companies, whether they are directly operated or handed over to dealers. General storage and transportation companies don't care about the confidentiality of customers' storage and transportation materials, and some even hang them in the office. In the name of warehouse inspection, it is easy to enter the storage and transportation warehouse of competitors. As long as you look at the delivery record card on the cargo pile, all the data are easy to get. (4) Printing shop branches of various manufacturers will basically have designated printing shops. In order to save time, a lot of printing and copying work, or making more complicated graphic forms, will be taken to these print shops to do.
Question 9: How to use the Internet to collect market information? I don't know what market information you want to collect, so I'll give you some suggestions, such as the websites of * * * and industry associations.
Question 10: How to collect material purchasing information? To investigate the material market, we need to start from the following aspects:
First, make statistics on all materials, products and businesses in your own industry;
Secondly, according to the statistical data of products and businesses, the classification criteria include: region, scale, quantity, etc.
Third, write a detailed list of material market survey, conduct on-the-spot investigation on the sample area, and make statistical analysis on the obtained data;
Fourth, set up a specific material market investigation team and select specific investigators;
Fifth, organize investigators to analyze the specific market situation and future market forecast of the material market according to the survey data of the sample area;
Sixth, summarize the specific conclusions and make an industry survey report.