How to get customers in HVAC industry?

In the past, for HVAC enterprises, opening a street shop, entering a supermarket or vigorously placing advertisements could always sign bills continuously. But today, with the mobile Internet becoming the mainstream, end customers are even more erratic-you think they are close to you, but they feel far away from you. At the same time, the cost of traditional online advertising is getting higher and higher, hardcover rooms become the mainstream, and the traditional business model and viability of HVAC industry are seriously challenged.

Li Yanhong, CEO of Baidu, said that the Internet and traditional enterprises are accelerating their integration. The biggest opportunity for the Internet industry lies in giving full play to its network advantages, technological advantages and management advantages to upgrade and transform traditional offline industries, change the original industrial development rhythm and establish new rules of the game.

Full-link AI marketing is very important to win customers in HVAC industry.

First, find the target customer. Under the big data thinking, "consumers" are no longer a vague group, but a massive whole supported by massive and fragmented data. This is the whole target customer base. Relying on big data, such as Baidu index, stargazing and other tools to gain insight into the crowd, integrate the behavior of the whole network, and accurately locate the target crowd.

Second, reaching the target customers knowledge marketing is also a good promotion choice, which can effectively integrate brand information into the knowledge content ecology and achieve the effect of content distribution and marketing. This is not only the transmission of content, but also the long-term synergistic effect between brands and users' needs, which can build cognition in users' hearts invisibly and is worth exploring by advertisers.

Third, convince the target customers that the SARS in 2003 made Taobao, and this year's epidemic has driven the rapid development of short videos. Nowadays, enterprises have rich creative styles to attract consumers to choose, and more and more customers turn to landing pages, which not only improves the conversion, but also facilitates the evaluation and optimization, but the importance of video materials needs to be improved. Wonderful promotional videos, detailed product introductions and professional team introductions may all be important factors for users to generate interest, take the initiative to consult and sign the bill successfully.