Rossini watch &; ampere
The performance is very fast, and Rossini's market share is expanding year by year. In just a few years, Rossini Company has developed from a single "workshop-style" case processing factory to a watchmaking company with professional design capabilities, and has become the only national second-class enterprise in Zhuhai 199 1.
Product service
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Rossini
In the case of the continuous downturn in the domestic watch market, Rossini always adheres to the brand characteristics and takes innovation and high quality as the foundation of the enterprise. For more than 20 years, relying on advanced technology and equipment, the company has been committed to designing and producing high-quality, high-grade domestic watches. The company is equipped with an international watch design and manufacturing system, and has a number of high-precision equipment such as five-axis five-linkage CNC machining center, Swiss watch case production line, watch assembly line and tungsten steel shell belt production line, which has comprehensively improved product design capability and product processing accuracy. Quality is the brand. As early as 1996, the company passed the ISO900 1 international quality management system certification, and was in line with the world advanced standards in quality management. At the same time, the company has set up more than 30 branches, offices and more than 65,438+000 special maintenance stations in major cities across the country, forming a sales operation and after-sales service network with department stores and watch specialty stores in major cities as the core, and establishing a complete set of mechanisms from handling, storage, packaging, protection to delivery control and after-sales service control to ensure fast, smooth and safe product circulation and convenient, fast and perfect after-sales service. Rossini has an enterprising and high-quality design team, which has become the source of enterprise innovation and progress. Since its establishment, the company has developed and designed more than 600 kinds of watches, of which more than 260 kinds have obtained patents for watch design.
Company status
Rossini was founded seventeen years ago. With the increasingly fierce market competition, in the face of such a severe market situation, the company put forward the policy of "striving for strength by Excellence, winning by strength", taking "market segmentation, product segmentation and management segmentation" as the specific guiding ideology, actively expanding the sales market and striving to build the core competitiveness of enterprises. First of all, vigorously develop high-end quality watches, strive to achieve product serialization, and at the same time strengthen internal management, implement low-cost management, actively tap potential and increase income through standardized management and internal integration, and promote efficiency through management, thus ensuring the steady growth of the company's sales revenue. First of all, Rossini has cultivated a group of high-quality management, technical and marketing talents in the process of vigorous growth for many years. Secondly, Rossini adheres to the corporate philosophy that "new product development is the soul of Rossini's development" and increases the development of new products year by year. Rossini constantly brings forth the old and brings forth the new according to the market demand, and * * * introduces several series watches, such as tungsten steel series, ceramic series, stainless steel series, multifunctional sports watches and ultra-thin series watches. In the past seventeen years, * * * has developed and designed nearly 500 kinds of watches, and obtained 5 1 watch design patents and a utility model patent. Successfully took the first step to seek patent law protection. These products incorporate the noble and elegant design concept of Rossini people and are widely welcomed by consumers in the watch sales market. Finally, the company competed for the watch sales market with the strategy of "grasping the big and releasing the small, focusing on the attack", and has 24 sales branches and offices all over the country, making Rossini brand win the championship in the competition. Through the above strategies, Rossini's sales revenue has exceeded 1 100 million yuan for several consecutive years. By the end of 200 1, the total sales revenue of * * * was nearly 1 billion yuan, and the production and sales of watches were nearly 4 million. In addition, Rossini also sold a large number of custom watches. For example, 1999, Northwest Railway Bureau, Hami Railway Bureau and Macao Xinhua News Agency ordered nearly130,000 Rossini watches. According to the news released by the Information Center of the Ministry of Internal Trade of China, Rossini has been ranked first in comprehensive market share, market sales share and market coverage for several years since 1992. According to the statistics of China Watch Association, since 1992, Rossini's comprehensive benefits have been ranked first in the national watch association. These achievements show the true strength of Rossini brand in the extremely depressed situation of watch industry.
Today, when the domestic watch market continues to be depressed, Rossini always insists on brand characteristics, ensures that innovation and high quality become the foundation of the enterprise, and strives to connect with the advanced technology of the world watch industry in hardware and software.
Rossini watch
/kloc-for 0/7 years, relying on advanced technology and equipment, the company has been committed to designing and producing high-quality, high-grade domestic watches. During the period from 1996 to 1997, Rossini Company invested 5 million yuan to further develop new products and improve product grades, and introduced 3 copying milling machines, 1 belt processing machine tools and 1 milling center * * * 5 production equipment from Wilmingmarcodell Company in Switzerland. The introduction of these devices has made Rossini watches achieve a leap in accuracy, style and quality. At present, it is equipped with the world's most advanced genuine software and workstations for product design and process programming (namely CAD computer-aided design, CAM computer-aided manufacturing and PTC design software, etc.). ). Now Rossini Company has a world-class watch design and manufacturing system, a five-axis five-linkage CNC machining center, a Swiss case production line, a watch assembly line and many other high-precision equipment, thus comprehensively improving the product design capability and product processing accuracy, and becoming a leading professional watchmaking enterprise in China.