In order to enhance the company's competitiveness, relying on science and technology, the company has embarked on a large-scale development road integrating feeding, breeding and processing. Pay attention to the introduction and popularization of new technologies, strictly implement the health and epidemic prevention system, and greatly improve the production levels such as survival rate, feed return rate, egg laying rate, fertilization rate and hatching rate through technical transformation of equipment and improvement of production technology. Pay attention to personnel training, and introduce and train all kinds of college graduates 120 people. At the same time, we cooperate with universities and scientific research departments to train employees in stages. In 2005 alone, we invested 200,000 yuan in staff quality training and established a high-quality staff. In 2004 and 2005, we took the initiative to become a pioneer in the field of bird flu control, releasing early warning information to farmers, providing prevention plans, and immediately organizing experts to form an advisory group on bird flu prevention and control to provide countermeasures and suggestions to government departments. We pay attention to the development of new products. Now, the added value of high-quality chicks, brand-name feed and broiler products has been improved again and again, and the market share of products has been increasing. We pay attention to product quality monitoring, strictly follow ISO9002 and HACCP standards, insist on starting from the source of feed, pay attention to the control of all links, strictly standardize management, and adhere to the unified standards of domestic and foreign markets. "Xiangfeng" brand compound feed for laying hens was recognized as a famous brand product in Shanxi Province for three consecutive times because of its excellent quality, and the trademarks of "Xiangfeng" and "Jin Mu" were recognized as famous trademarks in Shanxi Province in 2006.
Attach importance to base construction and drive farmers to get rich together.
Over the years, we have been insisting on building an elephant poultry industrial base from three aspects, and found an effective way to increase farmers' income through the base.
First, set up demonstration bases to promote farmers' development. The second is to establish an efficient service system for elephant and poultry industry. The third is to sign contracts to protect farmers' interests. This year, due to the impact of bird flu, the price of a chicken in the market was only 5-7 yuan, while the price of a chicken we bought according to the contract was 15- 17 yuan, and the company lost more than RMB100000.
Give full play to the bridge role of dealers and brokers to achieve a win-win situation for all parties in the industrial chain.
Since the establishment of Elephant Poultry Company, its products have spread all over Shanxi, Inner Mongolia, Ningxia, Hebei, Shaanxi and Henan, but there is no professional salesman. We have implemented a dealer and broker system that is beneficial to farmers and enterprises. The dealer is equivalent to a small company, selling chicken and feed at the same time. No matter how far the distributor is from the company, the product price is unified and the freight is borne by the company.
At present, the company has 325 brokers (dealers). One of their main tasks is to be responsible for the overall management of farmers' production, supply and marketing, that is, to arrange the implementation, supervision and inspection of farmers' production plans on behalf of the company. The second is to negotiate with the company on behalf of farmers and sign contracts. The third is to provide technical services for farmers. Most of the company's brokers are local, have a certain prestige, are engaged in animal husbandry and veterinary specialty, and have rich experience, and can always appear on the spot for technical guidance in time. The fourth is to coordinate with the company on behalf of farmers on daily production, supply and marketing product quality and other issues. The fifth is to solve the problem of large-scale transportation of farmers. It can be seen that brokers (dealers) are the bridge between elephant companies and farmers.
Over the years, we have always adhered to the principle of farmers' interests first, dealers' interests second and companies' interests last. With this marketing concept, the elephant poultry industry has attacked the city slightly, and the market radiation range is getting wider and wider. /kloc-for 0/7 years, we have persisted in exploring and trying industrialization in the fields of breeding and feed processing, constantly promoted the optimization and upgrading of feed industrial structure, and successfully embarked on a road of industrialization development with the development of the company, the increase of farmers' income and the satisfaction of the government. The company will continue to give play to the advantages of industrial chain and scale, talents and technology in accordance with the requirements of market orientation and industrialized operation, and play a leading role. We will focus on the implementation of modern egg factory breeding project, Datong egg industrialization development project, egg grading packaging and deep processing project, which will drive more farmers to increase their income, promote the rural economic development of our province, and realize the "three strategic shifts", that is, drive farmers to change from decentralized farming to large-scale farming, and improve their ability to resist risks; Promote the transfer of product structure from low added value to high added value, and increase farmers' income; Realize the expansion of industrial base from local to the whole province and its surrounding areas, and further enhance the driving ability.