1. Select areas with relatively concentrated population.
Choosing a store to do business depends on the flow of people. Where there is a large flow of people, there are more potential customers. Popular places are conducive to ensuring the daily normal operation of shops, especially shops that serve the daily life of residents, such as convenience stores and laundries, which are good choices whether they are doing business or renting.
2. Prospects and planning of the region.
When choosing a shop, we should also consider the prospect and planning of the area. Some shops facing the street, because of urban planning, such as construction or roads, lead to poor surrounding environment, inconvenient travel, resulting in the loss of customers and bleak business.
3. Avoid choosing streets with traffic control.
The importance of traffic to a store can be imagined. Try to avoid choosing places with traffic control, such as one-way traffic, restricted vehicle types, restricted travel time and so on. There is a bus stop near the store, or a taxi stand is better. In addition, there is a convenient parking place in front of the store, which will bring convenience to customers.
4, according to their own business projects to judge the customer base.
When buying a shop, we should consider which consumption stage the surrounding customer groups belong to, whether it matches the price of our own products, and whether there are residential buildings and office buildings around the shop. The more houses and office buildings, the greater the regional consumption. For example, in some areas where colleges and universities gather, students are consumer groups and will not have too high consumption power, which is suitable for operating some catering products.
5. Borrow the popularity of other stores
Borrowing the popularity of other stores is mainly because there are many people in some catering industries. When choosing a location, you can consider choosing around these shops. Many people like to open stores next to McDonald's and KFC, mainly because they value the flow of people in these stores. It has the opportunity to attract customers from these stores to its own stores. When choosing a store, you can see if there are any businesses with large traffic around the store.
6. Choose a community with similar shops.
Some friends will think that similar stores will be too competitive if they are too close, but in fact, "shopping around" is a shopping method that many people often take. It is easier to attract more target consumers by choosing neighborhoods with similar shops. Don't worry about fierce competition. Gathering related stores helps to increase the attention of the same target consumers. Electronic market, flower market, building materials market and other professional markets or shopping malls are also good choices for opening stores.
In addition, when choosing shops, we should pay attention to that many shops are built in commercial streets. When choosing a professional market or shopping mall to open a shop, we should examine the management level, scale and local influence of these markets and shopping malls, and carefully settle in those with small scale, short opening time and poor management level.
(The above answers were published on 20 17-09- 13. Please refer to the actual situation for the current purchase policy. )
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