Real estate advertisements are full of creativity, which makes people confused at first glance, and some of them are really unbearable. Taking stock of the top ten advertising slogans of real estate in Ren Lei, why the real estate advertising slogans are "so" has aroused concern.
No.65438 +0 "80" 80, the next generation is small three "
Some netizens said that a huge billboard on a real estate in Chengdu Nanyan Line reads "For the Third", which makes people wonder. A closer look shows that there are words before and after, and the words that shrink a little together are "for small three families after 80." This quickly attracted the attention and controversy of netizens, who thought that such slogans were too deceptive and were completely creating vulgar gimmicks.
No.2 "Can eggs from all over the world unite to break stones?"
A "shocking outdoor advertisement" released by a developer in Chongqing caused a shock on the Internet: "Can eggs from all over the world unite to smash stones? Be realistic. " The metaphor of "egg" and "stone" makes most people feel dissatisfied, and such "out of place" performance also makes real estate peers feel that it has tarnished the image of the industry. According to the survey, the developer who released this advertisement thought it was just to beautify the wall.
No.3 "Jia, your mother told you to go back to XXX for a holiday"
A developer in Nanjing moved the online celebrity "Jia" into the advertising words, and skillfully changed the online buzzword "Jia, your mother called you home for dinner" into "Jia, your mother called you back for the holidays". "What do you say? There is indeed speculation. " A related person in charge of this property bluntly said that this kind of borrowing is to improve the visibility and attention of the property.
No.4 "Year of the Tiger gives gifts to buy a shop for his wife"
Buy a shop to send your wife? Xianyang citizens were shocked by such advertisements. At first glance, I thought there was something wrong with my eyes. If I really buy a store, you give it to my wife, I dare not take it. " What exactly does a merchant mean? The developer must have played a word game, meaning "buy a shop for your wife", not "buy a shop for your wife".
No.5 "Buy a villa like cabbage"
In Nanjing again, the billboard on a certain section of Xinjiekou now reads the quotation of "shocking the world"-"Buying a villa is like cabbage." The public said that although real estate advertisements are "creative", it is more difficult for ordinary people to buy ordinary houses, and they are not considering buying villas at present. A passerby joked that such "cabbage" should be "fine cabbage" made of pure diamonds, which is difficult for ordinary people to afford.
No.6 what kind of life enjoyment can you talk about if you can't afford it?
Recently, some real estate (market area) advertisements have caused widespread controversy. Many people pat bricks on the internet, saying that real estate advertisers dare to take anything to sell their houses, which is too naked, regardless of social morality and morality. In fact, this is really nothing. Let me show you a more spoof ... "If the price is unbearable, what can we talk about enjoying life?"
Recently, the advertisement of a real estate in Nanjing caused widespread controversy: "How can you enjoy life if the price can't bear it?" Some people think that developers are short of money, some people think that the controversy is normal, and the director is telling the truth, which is not pleasant to hear. Many netizens said that the current high housing prices have been criticized. In order to buy a suite, young people have to get old and the mortgage is heavy. I don't enjoy it at all, and the developer also said this, which seems inhuman and condescending.
No.7 "If you don't settle your mother-in-law, you don't have to buy a house."
"Unless the mother-in-law is settled, there is no need to buy a house." Recently, this creative advertisement played by Longting in the golden corner Guanlan era has aroused widespread concern from all walks of life: people in the industry call it creativity, while netizens think it is both easy to remember and interesting. In the past few days, thousands of netizens have reprinted it. As of press time, on the Google search engine, the search results of the advertisement "Looking for a mother-in-law" of Longting in Guanlan Times have exceeded 600,000.
Coincidentally, CCTV News Channel, the most authoritative media organization in China, also made a special report on the advertisement of Longting's mother-in-law in Guanlan era. On July 16, CCTV talked about many practical problems such as "Don't want to buy a house, settle down my mother-in-law" on the news channel * *, and at the end laughed that Mr. Gu Yunchang should ask Longting for copyright fees.
No.8 "If you can't give her a birthright, then give her a house."
Netizens have always been disgusted with those sour real estate advertisements. When they see what a quiet life is and what a prosperous life is, they will spit it out. Suddenly, such a wonderful advertisement appeared in front of us. How can we miss the opportunity to comment? Therefore, they made a good analysis of this advertisement from linguistics, sociology, marketing and other aspects.
"It can be renamed Ernai Apartment or San Xiao Apartment!" The netizen cat said, "What a wonderful slogan. Although I didn't mention extramarital affairs, I deeply revealed that feeling! " A large number of praises followed, and the netizen "secretly Bode" analyzed from the marketing point of view: "This plan is too talented, and the macro or micro economic environment is well controlled. It is impeccable in customer segmentation, directly targeting successful people with money and affection, and hitting the nail on the head in customer psychological analysis. It is simply a sword to seal the throat, and the target group can't resist such emotional confession. Some netizens found business opportunities: "In the future, the facade room in the community can be rented to detectives for a long time, and the business must be very good.
No.9 "Does your house keep up with your footsteps"?
The advertising content of a building in Haidian Island, Haikou is linked to human evolution. The citizens who saw the advertisement felt greatly insulted and thought that the advertisement insulted citizens' morality, and asked the relevant departments to ban it and investigate it according to law. The netizen pointed out that the advertisement was vulgar and asked, "There are so many migrant workers in Haikou who have no houses. Is the person who can afford a house a human being, and the person who can't afford a house an ape? "
The 10 stage ovary is looking for "sperm"!
Ovary looking for "sperm"! When I first saw this advertisement, many people were at a loss. Look carefully at the small print below: "All the nests are ready for you. Are you an elite in all industries? " ? Bring your thoughts and execution, and come to the ovary as quickly as sperm! "It turns out that' ovary' is a pioneer park, and' sperm' is the abbreviation of' elite'. After this advertisement was put on the market, it caused a fierce controversy among the citizens. Some netizens designed a humorous dialogue: A: Where do you work? B: Ovaries. A: Sweating ... Isn't that the egg in the ovary?
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