A day's work 12 hours, stormy, who is holding an umbrella to accompany customers to see the building? The high temperature of 39 degrees makes people dizzy. Who accompanied you to find your own house in the scorching sun?
We give up private rest time and private space and try our best to find a house suitable for our customers! We provide free property market consultation and free market guidance, and we try our best to fulfill the dream of home ownership and living for our customers! But no media has ever praised our industry!
Customers say we earn a lot of commission, but think about it, we spend three times as much time as ordinary people, we give up all the time with our relatives and family, and we have fulfilled the dream of home for so many people.
Don't we deserve respect? We should be soberly aware of our role and should not give up our enthusiasm for the industry. We should not only make full preparations, but also adapt to the changes in the new environment. Sometimes we have to think about the future. Times are changing too fast. If we don't think and change, we are doomed to be eliminated!
Independent broker circle
0 1. Establish the brand of intermediary enterprise and win the trust of customers in service.
Creating brand is the main way for enterprises to gain competitive advantage.
Only through high-quality service, build a strong corporate brand image, and let consumers have trust and loyalty to the brand, can they occupy a place in the future competition.
With the continuous promotion of marketization in China, consumers' brand awareness is gradually strengthened.
Service brand is an effective means to promote communication between real estate intermediary enterprises and customers, and an effective weapon to win actively in market competition.
Intermediary enterprises with poor professional level, low personnel quality and irregular operation will be ruthlessly eliminated by the market.
02. Improve the quality of personnel and provide professional and standardized services.
Consumers want to buy a house and rent a house. They look for an intermediary agent because they believe that the intermediary can provide professional services.
There are two meanings: first, employees should have professional basic knowledge, and second, they should have professional operation level.
Consumers not only ask brokers to provide information about houses and customers, but also need to provide professional advice on real estate policies, real estate investment, real estate construction, real estate prices, real estate procedures and so on.
Whoever can continuously provide professional training for brokers will be able to provide professional services to customers in the future intermediary services, so as to make customers highly satisfied, thus attracting and retaining customers and establishing their own competitive advantages.
03. Provide comprehensive value-added services through innovation and alliance.
Customers need many services in real estate transactions, including policy consultation, price evaluation, contract signing, mortgage loan, decoration and so on. Who can constantly innovate in service content and provide customers with comprehensive services? At the same time, constantly innovating service methods, being close to customers and reducing the transaction costs of consumers, who can win customers and improve their popularity, real estate intermediary enterprises should ensure that there are enough houses, but it is impossible for any intermediary agency to meet the needs of all customers and cover all customers with different styles.
This objectively requires real estate intermediaries to take the road of alliance, so as to enjoy information, reorganize assets and rationally allocate resources.
04, adopt the latest technology to realize network management.
As an information-intensive industry, the real estate intermediary industry is based on the accuracy, timeliness and smoothness of information.
However, in the current situation, the application of computer technology will make it easy to deal with a large amount of data often involved in real estate consultation and evaluation, and also make the query and matching of real estate intermediary information fast and convenient.
With the popularization of computers and the reduction of internet access costs, the speed of information products entering families is accelerating, and real estate transaction information will become the main content of the information industry, and the network will become the most convenient way for intermediary industries to publish building information.
Property buyers can not only find their favorite real estate through the Internet, but also see real estate scenes, pictures and other information online, and even compare real estate. Through the use of special software for real estate agents, rapid housing inquiry can improve management efficiency, provide customers with fast, multi-channel services, and even cross-regional services, thus improving the success rate.
By adopting advanced computer management technology, we can grasp the information of housing and customers more quickly and accurately, and effectively use high-tech information technology to establish our own competitive advantage.
05, large-scale chain operation to enhance competitiveness.
Practice has proved that expanding the scale and implementing franchise chain operation have many advantages: first, it can arrange manpower, material resources and financial resources in a unified way, save costs, optimize resource allocation and obtain scale benefits; Second, unified leadership, unified norms and unified service standards are conducive to improving service quality, establishing brands and exerting brand effects; Third, it can expand business volume, increase market share and enhance competitiveness.
In order to occupy a place in the increasingly fierce market competition, intermediaries must reduce service costs and improve the transaction rate.
Therefore, large-scale development and chain operation will be the inevitable trend of real estate intermediary enterprises in the future.
In view of the scattered and weak competitiveness of intermediary service enterprises such as real estate brokerage and appraisal, we must implement asset reorganization and chain operation, expand the scale and enhance the competitiveness.
06. Use new business model to join the franchise system.
Joining the well-known real estate agency joining system can directly enjoy the customers brought by well-known brands and provide convenient and efficient services to customers by using a mature and competitive operating system. At the same time, the franchise system can continuously improve the management level of intermediary stores and the service level of brokers through continuous support, help intermediary stores reduce investment costs, avoid market risks and determine their own competitive advantages.
This will be the general trend of the development of many intermediary enterprises. The advantages of franchise itself are beyond the reach of traditional intermediary companies and direct chain stores. From the perspective of franchisees or franchisees, the biggest characteristics of franchising are: low-cost investment, high return, truly enjoying brand resources, and using the scale effect of the system to hide low operating costs.
In the real estate agency industry, with less investment, you can enjoy a trustworthy brand. In the franchise system, you have rich real estate resources, a large number of centralized advertising support and long-term professional training guidance from the system. The result is self-evident.
It can be seen that franchising, an advanced management concept, has been recognized by real estate agents in China and has been widely spread. We believe that "franchising" will play an increasingly important role in the real estate field in China.